First, before opening a shop:

A. Register

Member name: The name is very important, and a distinctive name can make others p>A． attention to you and remember you; How to be a feature is a matter of opinion. What is taboo is the long English name or a string of meaningless numbers. We are all from China. Although English is not lacking, I believe that most buyers of Taobao are just like pig brain (if pig brain is wrong about this, please send me a letter), and English is not very clear. For me, a string of letters, like a string of meaningless numbers, may not be remembered after seeing it n times.

B. Apply for authentication

Apply for authentication: A small action requires only a few clicks of the mouse, but it takes a long time to wait patiently. It is best to shoot (scan) the ID card with a digital camera or scanner to upload the ID card. Although there are fax ways to upload the ID card, sometimes the quality of the fax is very poor. Many people have tried to send it n times, but it is still vague and cannot pass the authentication. Most sellers have digital. It shouldn't be difficult to take a clear picture:), and then wait for three working days, and the certification should have a result. If you can't pass the certification for some reason, Taobao customer service will contact you:)

Taobao University: Waiting for certification is a long time. What should you do during this time? It's time to do market research and study. Before opening a store, there are many things to learn. Taobao University is a good place. You need to consider not only the supply of goods, but also issues such as price, transportation and after-sales. These issues can be answered in Taobao University, and it is good to learn more from the experience of some predecessors.

Second, it has passed the certification

A. The purchase

has passed the certification, but you can't open a store yet. You should keep 1 treasures on sale.

After a few days to think about what to sell and where to buy goods, you can start to do it. There are many excellent posts about the supply of goods in Taobao University. If you don't understand them, you can turn them over. You also need to read the excellent posts about the experience.

If you don't have a physical store or a very good source of goods, Pig Brain suggests that you sell some fashionable gadgets with low prices, or distinctive DD. Most of the buyers on Taobao are school students and young office workers, aged between 15 and 35. Find out the positioning and audience of the products, and you can start to visit similar shops in Taobao, and study more high-end stores to see their treasures, sales situation and characteristics. It is best to know what you know. Baby, it's better to have everyone without me.

B. Take photos

Baby is back. It's time to take a drifting photo for the baby. It's not recommended to use the photos provided by the supplier. Taking photos can make the buyer feel real and reflect the seller's intentions. There are many posts about taking photos and repairing photos in Taobao University, which can be learned. In short, it's all about taking beautiful pictures of the baby, but the premise is that it's true and handled too well. It may bring trouble to future transactions.

After the photo is taken, you can put a faint watermark on the photo, which indicates your store name (you haven't opened the store at this time, but you should think of the store name). After opening the store, you should also put your store address, in order to prevent someone from stealing your precious picture. If you do, someone will steal your picture, then you should laugh. Because someone is promoting your shop for free.

C. Baby name

With a beautiful baby picture, it's time to put the baby on the shelves, and the baby's name should be well named. Think about what keywords you will use to search if you are a buyer and if you want to buy this product. Besides giving the baby a beautiful name, you should also pay attention to commonly used keywords, which is an important factor to ensure that your baby is searched.

Here is a baby picture of a soul mate girl.

Taking the above picture as an example, Pig Brain estimates that DD should be a bracelet, but the name of the product is natural powder crystal of Eleanor Fashion Crystal Museum. The name only explains the material of this bracelet, but the most important word "bracelet" is not written. If I am a buyer, when I buy a bracelet, I will search with "bracelet" as the keyword, and this baby will lose the opportunity to be browsed. I think few buyers will have a strong purpose. To search for the word "pink crystal", there are still many baby names that have different problems and missed many opportunities to be searched. You need to pay more attention to yo

D. Baby description

Beautiful baby description is essential. Pig brain is for web design, and the artist is not bad (hey, a little narcissistic). I have a very strong perception of whether the page is beautiful or not. I am very disgusted to see some. There are many baby descriptions with different font sizes, which is not only unorganized, but also makes people feel disgusted with fonts that are too big and too small. Coupled with colorful colors throughout, it is like putting a lot of ingredients in a pot, but people can't taste the eight-treasure porridge.

A really beautiful baby is well described, coherent and focused, and may not have too many colors, but it is easy to read and makes people feel comfortable.

I suggest you use only one or three colors, preferably no more than three, when making baby descriptions. Song Style is the most suitable font for reading, and it is best to use only one size font. The title font can be highlighted by color. When the description is trivial, you can use tables to standardize it, so that buyers can read it better.

In addition to the aesthetic content, you need to think about the content of the baby description. If you have beautiful writing style, it is absolutely right to make the baby description attractive. Excellent salesmen use eloquence to attract buyers, and we can also use writing style to attract buyers, but remember not to be inaccurate, because that will bring you trouble.

E. Price setting

Price is also an important factor in whether the goods are sold or not, everyone.

Of course, the price is closely related to the source of goods and the purchase channels. If you can get cheaper goods than others, then you will be more competitive than others.

refer to similar sellers' shops to see how their prices are set. Price wars are not recommended here. Some people in Taobao are doing business at a loss. I don't know what their intention is. Since they are doing business, of course, the primary purpose is to make money. If they lose money for evaluation, it would be putting the cart before the horse. Opening an online shop is to make money, and the main purpose is to make money, and evaluation is just a manifestation of integrity.

F. Freight

In addition to the price factor, freight is also a focus of buyers' attention. As far as possible, the use of low postage is the most popular among buyers, especially for goods with a value of only a few yuan. If the postage is set high, it will cause buyers' resentment.

I once saw a mobile phone, which only sold for a price of 1 yuan. I was puzzled. When I clicked it in, the postage was more than 2, yuan. I became angry at first sight, and I resolutely opposed this cheating behavior of BS!

g. expiration date

The expiration date here refers to the expiration date of the baby release. Occasionally, I will see people complain that the expiration date of Taobao is too short, with only 7 days and 14 days to choose from, and suggest that Taobao increase the time.

Then, in fact, the shorter the remaining time of the baby, the higher the possibility of closing, because the baby that is about to end will always be ranked at the front of the search, and the greater the possibility of being browsed. Therefore, it is suggested that when you choose the expiration date, you should take 7 days as the first consideration. Compared with choosing 14 days for similar products, you will have two chances to be ranked at the front, but only one chance in 14 days.

Third, open a store

the name of a store, like the name of a member, should be attractive and attract people's attention. It is best to see the name of the store so that people can understand what your store is selling.

B. Store logo, store introduction and store announcement

Beautiful store logo, store introduction and announcement are indispensable. Don't leave these places empty. Make a beautiful store logo and announce your promotion. Buyers will feel your intentions, and sellers with intentions will reassure buyers.

C. Avatar and signature

The forum is a very good communication window for Taobao, and of course it is also a good place for publicity. It is forbidden to post advertisements, so it is necessary to put advertisements on the forum avatar and signature. Pig brain has many customers, all of whom are found through the forum. The drifting head portrait and signature are indispensable

The forum head portrait is still the head portrait on your Want Want business card. Whenever Taobao chats with you, he will see your head portrait. If the head portrait is beautifully made, the advertising effect will be achieved.

Fourth, the baby is sold. Don't be too happy. After receiving the payment notice from Alipay, there is still a delivery clearance, whether it is surface mail or express delivery. Deliver the baby to the buyer safely. There are many posts in Taobao UniversITy about how to save money in delivery, so I won't comment on them here.

V. Service and after-sales service

Selling the baby doesn't mean that the transaction is over, and there is after-sales service. Sellers who have confidence in their baby have done a very good job in after-sales service, whether it is technical support (this seems to be only available for IT products and electrical products, hehe) or return.

pig brain is enthusiastic about service, and after-sales service is still enthusiastic (don't blame me for being too narcissistic, hehe). There are many repeat customers, and there are old customers introducing new guests. If there are more guests, there will be guests consciously or unconsciously promoting you.

VI. Promoting

The fragrance of wine is also afraid of the deep alley. What should I do?

Posting

Every family has its own publicity methods. Some people post on the forum, of course, it's not an advertising post. Posting is also a way to bring customers and let everyone know about your store. The higher the gold content of the post, the stronger the advertising effect, provided that you have a beautiful avatar and signature.

Business card

Print a business card for yourself, mark the store name and website, and send it to. These may all be your potential customers. When the baby sends it, he should take a business card with him. Your customer may pass the business card to his friends while showing his online purchases. In this way, you have another potential customer.

Search engines

The sea is boundless. If you want more people to find you or your products, you can't ignore the role of search engines. It's found by search engines, so log on to your online store in major engines and let more people search for you.

Use more other networks.

Some MM told me that her products are also selling well in some forums. If you like to soak in forums, you can make a cool forum avatar and signature file for yourself and point the link to your own store. These are good ways to improve the exposure rate of your store.

We often see people complaining about bad business in forums and asking for advice everywhere. Why don't we find the reasons ourselves?

Let's play the role of a buyer, regardless of the identity of the seller. If you sell silver ornaments, go and buy them and see if you have a chance to buy the products in your store.

There are various ways to buy. You can look it up in Taobao's classified catalogue, or you can use baby search or store search. A purposeful buyer may know that he wants to buy a necklace or bracelet, so try it yourself, enter "sterling silver bracelet" in the search and see what the search results are. Look down one by one. Do you see something you like? This one you like, is it ranked in the first few pages of the search? Is there your baby in it? Is the price acceptable and how much is the shipping cost? What's the difference between this baby you want to buy and the baby in your shop?

once again, play the role of a buyer with a weak purpose. They may look for the treasures they want from the classified catalogue, sort them by time or price, and play the role of a buyer in various ways and from various angles. This buyer may be a student, a white-collar worker, a man, a lady, a mother or a child. He may surf the Internet during the day, afternoon, evening, late at night and early morning, and his financial conditions may be very high. And other factors, put yourself in the other's shoes, and you will know why your products can't be sold. It may be because of low credit, or because the baby didn't find it at all, there was no page view, the price was higher than others, or the freight was higher than others.

If you think about the problem as a buyer, you will know what is wrong with your business mode and what kind of improvement is needed. If you are a buyer, you can easily buy the product you want, and this product is from your store in qiaqia, then you will succeed:), make yourself satisfied, and consumers like you will of course be satisfied.

After you decide to open an online store, "What to sell? When determining what to sell, we should integrate our own financial resources, commodity attributes and the convenience of logistics and transportation to locate the goods to be sold.

At present, the online transactions of individual shops are relatively large, including clothing, cosmetics, jewelry, mobile phones, home accessories and so on. In this respect, there is not much difference between online shops and traditional shops. Finding a good market and competitive products is an important factor for success.

when considering what to sell, you must decide according to your own interests and abilities. Try to avoid getting involved in unfamiliar and bad fields. At the same time, it is necessary to determine the target customers and choose products from their needs. At present, mainstream netizens have two characteristics: one is younger, the main purpose of surfing the Internet is games, and student groups account for a considerable proportion of netizens; Followed by office workers, representing another basic feature of mainstream netizens-white-collar workers or quasi-white-collar workers. Knowing the basic characteristics of mainstream netizens, we can decide whether to cast a big net, play the mainstream, or take a slant and find a new way according to our own resources, conditions and even hobbies. Characteristic shops are popular everywhere. If you can find fashionable and unique goods, such as homemade ornaments, DIY toys, custom-made clothes and other goods or services, it will be the best choice for online shops.

in addition, the attributes of the goods themselves also have a restrictive effect on sales. Generally speaking, the value of goods is high and the income is high, but the investment is relatively large. For entrepreneurs who have neither sales experience nor original funds, it is indeed a big burden. Online trading has a wide geographical scope, and some large, heavy and low-priced goods are not suitable for online sales, because the logistics cost of the goods is too high when mailing. If this cost is shared with the buyers, it will inevitably reduce the buyers' desire to buy.

What are the hottest things to sell in online stores, and what goods are people?