AIR JORDAN sneakers are far ahead of other products in both sales volume and market demand, and set a higher benchmark for design, innovation and function for the whole sneaker industry every year.

The core of this series of products lies in the perfect combination of athletes and technology-Michael Jordan, the most dazzling superstar in basketball history, and the basketball shoes that accompanied the superstar through a brilliant career, which showed his unremitting pursuit of function, innovation and achievement.

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1985, Michael Jordan was signed by Nike, a sporting goods manufacturer at that time, with a high salary contract, and Nike immediately launched Jordan's first sneaker named after Jordan, which is the first model of Air Jordan series.

The AIR JORDAN outsole features solid grip and excellent flexibility. The groove is designed to imitate the natural movement of human feet. Tom Luedecke of Jordan Brand explained, "Its weft engineering actually matches the footprint. We are looking for footprints, looking for the first place where shoe wear occurs, and the appropriate traction method. "