Activity plan for the 2nd China Xu Xiake International Tourism Festival and the 10th Wuxi Taihu Tourism Festival

Promotion content 2007 is the 420th anniversary of the birth and 400th anniversary of Xu Xiake, the "Chinese Travel Saint" . In order to further build the Xiake brand, carry forward the Xiake spirit of "exploring the unknown, mastering the unreached" and "traveling without borders, traveling in China", advocating tourism culture, accelerating the pace of building a world tourism power, and improving the comprehensive quality of China's tourism. Competitiveness; further enhance the city image and popularity of Wuxi as "the Pearl of Taihu Lake, a famous leisure city; the hometown of Xiake, and a tourist destination", expand the influence of Wuxi tourism, and accelerate the construction of Wuxi into a "regional tourist resort center" and "the most suitable tourist destination" It is planned to hold the 2nd China Xu Xiake International Tourism Festival and the 10th Wuxi Taihu Tourism Festival. The plan is as follows:

Name: The 2nd China Xu Xiake International Tourism Festival and the 10th Wuxi Taihu Tourism Festival

Time: April 19, 2007 (the third day of the third lunar month) - ---May 20

Location: Wuxi, Beijing

Theme: Carry forward the spirit of Xiake, build a strong tourism country (city) and create a famous leisure city

Supporting units : National Tourism Administration, Jiangsu Provincial People's Government, China Tourism Association, China Xu Xiake Research Association

Sponsors: Wuxi Municipal People's Government, Jiangsu Provincial Tourism Bureau

Main activities:

1. Opening Ceremony of the Tourism Festival and Launching Ceremony of "City Tourism Day"

The third day of the third lunar month of each year when Xu Xiake travels will be designated as Wuxi's "City Tourism Day" (our city will become the first in the country Cities with "City Tourism Day"), and held the first "City Tourism Day" launch ceremony on the occasion of the 420th anniversary of Xu Xiake's birth and the 400th anniversary of his travels, to commemorate the travel saint Xiake and build the Xiake brand; carry forward the Xiake spirit and promote tourism development; advocate tourism life, promote Wuxi tourism development, and further enhance the city brand of "Pearl of Taihu Lake, famous leisure city; hometown of Xiake, tourist attraction".

Time: April 19 (the third day of the third lunar month)

Location: Taihu Plaza

Organizer: Wuxi Municipal People's Government

Organizers: Wuxi Tourism Bureau, Municipal Garden Bureau, Municipal Culture Bureau, Municipal Civilization Office, Municipal Festival Office; People's Governments of Jiangyin City, Yixing City, Binhu District, Nanchang District, Chong'an District and other districts, Municipal Radio, Film and Television Bureau , Wuxi Newspaper Group, etc.

Participants: leaders of the National Tourism Administration and Provincial Tourism Bureau; leaders of the four municipal teams; leaders of cities, counties (cities), districts and ministries and commissions; representatives of some tourist cities; Chinese and foreign Tourist representatives, citizen representatives, tourism industry cadre and employee representatives, tourism college teacher and student representatives, as well as domestic mainstream news media, online media, etc.

Activity content:

(1) Opening and launching ceremony

1. Mayor Mao Xiaoping delivered a keynote speech

2. Speeches from leaders of the National Tourism Administration and Provincial Tourism Bureau

3. Read out the proposal to establish "China Tourism Day"

4. Secretary Yang Weize declared the third day of the third lunar month as Wuxi's "City Tourism Day" and announced the opening of the Tourism Festival

(2) Municipal leaders and citizen representatives *** signed a declaration to the whole country to establish "China Tourism Day" Initiative

(3) "Wonderful Wuxi, Happy Journey" "Wuxi Citizen Tour Wuxi" Launching Ceremony

Tourist buses, self-driving tours, bicycle tours, and hiking tours are all available , organizing citizen representatives and Chinese and foreign tourist representatives to participate in Wuxi's "Taihu Lake Beauty Tour", "Ancient Canal Tour", "Cultural Tour", "Lingshan Scenic Spot Tour", "Film and Television Culture Tour", and "Garden Tour" respectively , "Shopping Tour", "Country Tour", "Yixing Ecological Tour", "Jiangyin Humanistic Tour" and other ten tourist routes.

(4) All scenic spots (spots) in the city (including Jiangyin and Yixing) will implement special preferential opening days for citizens, and organize "City Tourism Day" branch activities

2. China Tourism Xiake Forum - High-Level Forum of China's Top 100 Tourism Competitive Cities

Time: April 22

Venue: Wuxi Taihu Hotel

Hosted by: Wuxi Municipal People's Government, China Urban Economics Society

Theme: Successfully organize the annual "Xiake Forum". This forum focuses on the theme of "Carrying forward the Xiake spirit and building a strong tourism city", discussing "how to innovate the development of tourism and improve the core competitiveness of urban tourism", deeply promote regional cooperation in tourism, and accelerate the construction of a strong tourism city.

Participants: Government and tourism department leaders from the "Top 100 Cities in China's Tourism Competitiveness", some cities that Xu Xiake has visited, and some tourism-friendly cities; leaders of the four municipal teams, cities, counties, districts, municipal committees and municipalities Leaders of relevant government departments, representatives of the tourism industry, tourism schools, news media, etc.

3. "Re-walking the Xiake Road" - "China Tourism Xiake Alliance" establishment event

Time: April 23

Location: Jiangyin Xiake's Hometown

Hosted by: Wuxi Municipal People's Government

Undertaken by: Jiangyin Municipal People's Government, Wuxi Municipal Tourism Bureau

Participants: Some of the places Xu Xiake walked through that year City and "Top 100 Tourism Competitiveness Cities in China" government and tourism department leaders; leaders of Wuxi City and Jiangyin City, representatives of the tourism industry, tourism colleges, Jiangyin citizen representatives, news media, etc.

Main content: With "Xiake" as the brand, initiated by Wuxi, Jiangyin and other cities, the "China Tourism" was established in Wuxi in conjunction with some internal tourist cities, scenic spots (spots) and tourism agencies that Xu Xiake had visited. Xiake Alliance", jointly promote the Xiake brand, jointly package tourism products and routes with "Xiake" as the main line, jointly promote the image of a tourist city featuring "Xiake", and build a new regional tourism cooperation platform in China and brand.

1． ***Joint Xiake Alliance (Sign the Declaration of China Tourism Xiake Alliance)

2. ***Planting Xiake Forest (Planting Xiake Alliance City Cooperation Friendship Forest)

3. ***Zhan Xiake’s Site (visiting Xiake’s former residence and carrying forward Xiake’s spirit)

4. “Carry forward Xiake’s spirit and build a famous leisure city” - Wuxi Leisure Tourism Development Conference

Time: April 25

Venue: Wuxi Taihu Hotel

Host: Wuxi Municipal Party Committee, Municipal People's Government

Theme: Carry forward Xiake spirit and tourism culture , an overview of the development trends of the world and China's tourism and leisure industry, closely linked to reality, focusing on building "Xiake's hometown" into a "regional tourism and vacation center" and "the most suitable leisure city for tourism and vacation", put forward development strategies, and made Overall deployment.

Participants: representatives of the World Leisure Organization; Chinese and foreign leisure experts and tourism experts; leaders of the National Tourism Administration and Provincial Tourism Bureau; leaders of some famous domestic and foreign tourism and leisure city governments and tourism departments; leaders of the four municipal teams, Leaders of relevant departments of cities, counties, districts, municipal committees and governments, as well as representatives of tourism and leisure enterprises, tourism schools, etc.

Main contents:

(1) Wuxi Leisure Tourism Development Conference

1. Proposed China's first "Leisure City Standard"

2. Released "Special Study on Building a Famous Leisure City in Wuxi"

3. Released the "Special Plan for the Development of Leisure Industry in Wuxi"

4. A representative from the World Leisure Organization gave a keynote speech

5. The main leaders of the Municipal Party Committee and Municipal Government made mobilization arrangements

6. Speeches by leaders of the National Tourism Administration and Provincial Tourism Bureau

(2) Chinese and foreign leisure tourism experts symposium

Chinese and foreign leisure and tourism experts gave speeches; and invited them to "build a famous leisure city" in Wuxi Make diagnoses, comments, make suggestions, and hire them as "Wuxi Leisure Tourism Development Consultants."

5. Commemorating the 400th anniversary of Xu Xiake’s first trip to Taihu Lake and the inauguration ceremony of Xu Xiake’s bronze statue

Event time: April 28, 2007

Event location: Taihu Lake, Wuxi Yuantouzhu Scenic Area

Activity theme: Commemorating Xiake’s feat and carrying forward Xiake’s spirit

Sponsor: Wuxi Municipal People’s Government

Organizer: Wuxi Garden Management Bureau, Wuxi Tourism Bureau

Supporting units: China Xu Xiake Research Association, Jiangsu Province Xu Xiake Research Association

6. Commemorative meeting for the 420th anniversary of the birth and 400th anniversary of "China's great traveler" Xu Xiake

Time: mid-May

Venue: Great Hall of the People, Beijing

Organizer: National Tourism Administration, Jiangsu Provincial People’s Government

Supporting units: China Tourism Association, China Xu Xiake Research Society

Organizing units: Wuxi Municipal People's Government, Jiangsu Provincial Tourism Bureau, Jiangyin Municipal People's Government

Participants and invitations: Central and national governments Leaders of relevant ministries and commissions, representatives of some foreign embassies and tourism agencies in China; relevant people from the capital's tourism, economic and academic circles; some responsible comrades from Jiangsu Province, Wuxi City, Jiangyin Municipal Government and tourism circles, and representatives of some tourist cities where Xu Xiake has visited ;Central and Beijing news media.

Main content: To solemnly commemorate the 420th anniversary of the birth of the great Chinese traveler Xu Xiake and the 400th anniversary of his travels, and vigorously promote Xia's philosophy of "exploring the unknown, mastering the unreachable" and "traveling in China, and traveling without borders". We should adhere to the guest spirit, advocate tourism culture and harmonious tourism, promote innovation in China's tourism theory and practice, strive to cultivate tourism into a new growth point of the national economy, accelerate the pace of building China into a world tourism power, and enhance the comprehensive competitiveness and competitiveness of China's tourism. international influence. At the same time, we promote and display the image of Wuxi and Jiangyin, Jiangsu's "Hometown of Xiake" as tourist cities.

Main activities:

(1) Holding the "Commemorative Party for the 420th Anniversary of the Birth of the Great Chinese Traveler Xu Xiake and the 400th Anniversary of his Travels"

1. The main leaders of the People's Government of Wuxi City and Jiangyin City and representatives of the China Xu Xiake Research Association delivered commemorative speeches

2. "Xiake's Hometown" Plaque Awarding Ceremony

3. "The 420th anniversary of the birth of the great Chinese traveler Xu Xiake and the 400th anniversary of his travels" commemorative postage postcard and first day cover launch ceremony

4. Invite Comrade Shao Qiwei, director of the National Tourism Administration and president of the China Tourism Association, to deliver a keynote speech on "Carrying forward the Xiake spirit and building a powerful tourism country"

5. Invite national leaders to attend and deliver important speeches

(2) "Xiake's Hometown, Tourist Attraction" - Wuxi and Jiangyin Tourism Promotion Conference

6. "Pearl of Taihu Lake, Famous Leisure City" "Hometown of Xiake, Tourist Attraction" - The 2nd China Xu Xiake International Tourism Festival and the 10th Wuxi Taihu Tourism Festival Series Activities

Time: April 19-May 20< /p>

Location: Each city (county) district, each scenic spot (spot)

Main activities:

(1) Wuxi “Cultural Journey” promotion and display activities (city Cultural Management Center, Municipal Culture Bureau, Municipal Tourism Bureau)

(2) "CCB Cup" Tourism Knowledge Competition (Municipal Tourism Bureau, Wuxi Tourism Association, China Construction Bank Wuxi Branch, Municipal Federation of Trade Unions, Municipal Labor and Social Security Bureau, Municipal Garden Bureau, Municipal Culture Bureau)

(3) Taihu Landscape Culture Festival (Binhu District)

(4) Butterfly Lovers Cultural Tourism Festival (Yixing City)< /p>

(5) Hailan Industrial Tourism Festival (Jiangyin City)

(6) Wuxi tourist city image publicity and promotion slogan collection activity (Municipal Tourism Bureau)

( 7) "The Charm of Wuxi in the Eyes of Foreigners" (English version of travel book) launch ceremony (Municipal Tourism Bureau)

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