The circle of friends has become a position seized by various marketers. For WeChat sales, circle of friends marketing is essential.
Webot mainly shares the five strategies of friends circle that must be learned in marketing, so as to quickly increase the single rate and attract more potential customers.
First of all, I hope you can understand one sentence:
Friends circle marketing, marketing is not the product, but yourself.
Everyone is a stranger. Why do customers buy your things? Before giving you money, I must know you and trust you.
In the circle of friends marketing, you represent the brand you sell. It is especially important to know the categories you sell and the target consumer groups, and what kind of marketing methods these consumers accept.
Customers can only get to know you through friends circle or WeChat chat. So what you have to do is to make full use of every opportunity to link with customers through this platform and let customers trust you.
Once you know your target group, you can create a personal IP for the target group. Here, you can establish a clear and professional image, so that customers can get to know you quickly. According to the different positioning, you can refer to the following points:
1. You can use my avatar to give customers real feelings.
2. Use an easy-to-remember nickname, or use your nickname+brand to identify yourself.
3. You can publicize your value with your signature, and deepen customers' impression of our label, but don't over-publicize it.
4. Provide valuable system content around your own IP, don't send everything, there are no rules.
Never brush advertisements in the circle of friends in batches, create vivid characters, increase users' understanding of you and enhance users' trust in you. When you can successfully sell yourself, you can sell anything.
As a veteran player of WeChat business, friends circle marketing needs to constantly interact with friends in order to draw closer feelings and provide intimate services to customers. Several common ways of interaction are: active praise, active comment, forwarding content and comments, answering questions, private chat interaction, active topic initiation and so on.
When you switch to a circle of friends, don't be stingy with your praise function, and praise all the information you think is good. Try to leave a simple and sincere reply in your own field, or answer customers' questions and forward customers' high-quality content. Many people will notice you because of your praise and comments. Take a look in your circle of friends. If the content in your circle of friends is valuable and distinctive, it will leave an impression on others and get more attention.
Only when you actively interact with others will more people be willing to interact with you.
Regarding what WeChat friends like to watch, in fact, Tencent has given a research conclusion in the report.
We can find that personal life records are still the content that friends want to see most, and advertisements account for the least proportion. Therefore, a simple circle of advertising friends is no longer desirable.
Building a trust relationship with customers online requires more understanding. Therefore, proper contact with daily life, such as travel and vacation, interpersonal relationship, family life, hobbies, personal life/sentiment sharing, is to market yourself. Can establish a sense of reality, natural grounding gas, and build trust more smoothly. This is more flexible and can reflect your richness, which is more to arouse the admiration or admiration of friends in the circle and interest you.
1. Continue to export dry goods.
2. Share the latest industry information.
3. Professional values
4. Work videos, etc. Withdraw their professional content.
For example, if you sell beauty and skin care products, then you should push more skin care information at the right time. You sell clothes. You can share some teaching skills and color matching to show your professionalism.
In daily work, some status can also be shared with friends, such as self-examination, delivery, customer feedback and so on. Can be made into video sharing. Many WeChat merchants will also share videos of clothes proofing or clothing factory producing clothes, which gives people high credibility.
If you can set yourself up as a "professional beautician" and "fashion designer" in your circle of friends, then every push will be seen by everyone, because everyone recognizes you, believes in you, thinks you are professional, and your things are valuable to them, which is enough.
1. Release time
7-9: 00 am: Time is generally short on the way to work, which is suitable for fragmented sharing. During this time, you can send some good morning greetings, such as chicken soup, and bring good copy into your own products.
12- 14 noon: This time is relatively free, and products can be displayed, displayed and shared by buyers, in cooperation with daily activities such as diet meals, snacks and afternoon tea.
20-22 pm: At the end of the day, when the day is most relaxing, the circle of friends is also a place to pass the time; This time period can be used flexibly, which can release commodity information, show buyers, show lists, show colorful personal life, personal feelings and so on, and is also suitable for customers to consult and place orders.
2. Release frequency
4-6 articles a day is appropriate: too few, it is difficult for people to see our figure; Too many friends, no one likes to brush the screen; Featured content and staggered time periods will make people feel rich, excellent or interesting. You can learn a lot and gain a lot of value through your WeChat. In the long run, it will be easy to have trust marketing.
3. Form of circle of friends
On the type of display in the circle of friends, picture+text > text only > text+forward > forward only. This has been verified by many people, and colorful content is easier to be seen by people, and you can send more pictures+text or video types.
Don't just send text, or just send pictures without text. The content of the message should be refined. Try not to exceed 150 words, otherwise there will be hidden feelings; If there is innovative and valuable content, it is ok to hide the text, but the displayed content must be attractive enough to open the full text.
Finally, how to publish a circle of friends efficiently? Teach you a trick. With the help of webot community assistant, you can publish your circle of friends regularly, synchronize your circle of friends with one click, and automatically like comments. Very convenient. You can try it if you are interested ~
▼ I have seen it here. Sharing dry goods is not easy. Click on a praise to encourage you ~