2. Humorous language, not rigid. When editing the functional introduction of the official WeChat account, you can use some exaggerated techniques. As long as it is not too simple, it is difficult to arouse people's interest. For example, you can add some keywords such as "hottest", "warmest" and "funniest".
3. Highlight the sense of community. In the past, enterprises paid great attention to the herd effect when doing marketing, such as "xxxx is the first in the country, circling the earth xx" and so on, highlighting the advantages of the brand. But now the official account of WeChat, a new media, makes use of the minority psychology of Xin Shu Hu, Du Shaofei and KY in turn, and emphasizes the sense of scarcity and value by emphasizing the minority, so as to carry out reverse sales.
4. Use numbers. Numbers help to enhance the sense of reality and make people more trustworthy. In a bunch of words, numbers are particularly prominent and can make people remember more deeply.
Extended data
Wechat official accounts are divided into service number, subscription number and enterprise number, and the functions of these three accounts are also different.
Service number function introduction.
Only 4 mass messages can be sent in 1 and 1 month (natural month).
2. Messages sent to subscribers (fans) will be displayed in the chat list of the other party, corresponding to the home page of WeChat.
3. The service number will be in the address book of the subscribing user (fan). There is a folder of official WeChat account in the address book. Click it to view all service numbers.
4. You can apply for a custom menu for the service number.
Introduction of subscription number function.
You can send 1 and 1 mass messages every day (within 24 hours).
2. Messages sent to subscribers (fans) will be displayed in their "subscription number" folder. Click twice to open it.
3. In the address book of subscribers (fans), the subscription number will be put into the subscription number folder.
Introduction of enterprise functions.
The public platform enterprise number aims to help enterprises, government agencies, schools, hospitals and other institutions and non-governmental organizations to establish connections with employees, upstream and downstream partners and internal IT systems, which can effectively simplify the management process, improve the efficiency of information communication and collaboration, and enhance the service and management capabilities for front-line employees.