1. What are the steps and rhythms of opening WeChat service, and what preparations should be made in the early stage?

The first suggestion of WeChat merchants: for personal use? Share it. It didn't take long for the WeChat business to start the whole star activity. What we really need to do is to let the first batch 10 to 100 people use the product. We can let the first batch of 100 people use the product first by giving away, and let the generated word-of-mouth actively share it with themselves? Share and accumulate the first batch of 1000 core agents, and then use other marketing means to reach a larger scale.

Pre-preparation: the top-level design of WeChat business system. If the discount is made by sharing the self-use model, then the model itself needs to focus on the fission of the underlying agents, prepare a trial package as a gift or share the fission copy with the budget and word of mouth (to make them feel useful, help recommend the founder's QR code, and fission more users).

After accumulating retail customers, you can transform into a bottom-level agent. With a small-scale agency team, we can consider contacting some small agency team leaders who originally had a team (of course, we can talk at the beginning, but the team leaders generally look at the strength of brand operation, and it is easier to talk after a certain foundation).

2. What resources need to be introduced, at which stage, and who are the more reliable related resources?

The best trader of WeChat business is the boss himself, or the top management of the brand. It is difficult for outsiders to hire or cooperate with traders. If you don't form a team, you can introduce some WeChat service providers.

When it develops to a certain scale, we can consider creating a brand launch conference or creating cooperation. At this time, it is necessary to make good use of the advertising rights of the electric shock club or other resources that are conducive to large-scale publicity.

Second, about the direction of development.

1. What is the current environment and development trend of WeChat business, and what opportunities can we seize? What is the more suitable development path?

The development momentum of WeChat business in the next few years is still good. More traditional enterprises will come in, and more people will accept the WeChat business.

Several opportunities can be grasped: offline traffic, cooperation resources of WeChat business in the conference, and direct agency of mixed WeChat business. A more suitable development path is to accumulate seed users in marketing, and then split and expand the number of users. Create a potential personal IP to attract the agent team to join.

2. What are the biggest problems and challenges that WeChat business is facing at present, what does it mean for us new entrants, and how should we face them?

The biggest challenge is the acquisition of proxy traffic. This is mostly driven by product strength and operational ability. Products are good, word-of-mouth spreads quickly, and it is relatively easy to get traffic. Product strength generally needs to be compensated by obtaining traffic from the Internet through operation. New entrants need to make good use of their resource advantages. Don't worry too much about others.

Third, about pattern design.

1. In addition to the current agent level and peer recommendation rewards, are there any other new models or ways to bottle old wine in new bottles?

Most successful WeChat business models are similar. There is a pattern worth noting in the last six months. One is the upper-level agency system and the lower-level membership system, which is more suitable for daily necessities with large consumption and multi-category WeChat business.

Fourth, about products.

1, product positioning, is to accurately locate warm palace, shoulder and neck pain, or a larger category;

The finer the positioning, the easier it is to succeed! It is easier to reflect the experience of WeChat commercial products by solving problems. For example, accurate positioning to solve dysmenorrhea, menstrual discomfort and so on.

2, product planning, whether there are some innovative practices, such as curriculum management, health education, etc.

Can do treatment management and so on. You can learn from weight loss product planning, the agent team is responsible for expanding customers, and the company's direct customer service team leads the service.

Verb (abbreviation of verb) about investment promotion

1. How to design strategies and links for attracting investment?

Investment strategy and link design can be communicated with professional friends, such as miracle marketing and static sister.

2. The first batch of seed co-creation starts with cultivating experience users, and then selects from users? Or do you choose from people you are familiar with and persuade the deal one by one (at present, acquaintances have been developed around you, and the speed and deal are not ideal)? Is there another way?

How high is the threshold for joint creation? Generally, it is a low-level agent for seed users to transform into agents, so it is difficult to directly transform into high-level agents. After cultivating seed users and low-level agents, we will recruit Lianchuang senior agents and send them to these agents, so that everyone will be willing to pay more money to be senior agents. This is the card joint creation and delivery team.

3. Lianchuang recruited the first batch of seeds around. Everyone is hesitant to wait and see, and the trust is not enough. How to break the ice?

As mentioned above, it is very difficult for users to transform into advanced agents. The problem to be solved is how to make them feel that the return on investment is cost-effective, otherwise it will be very difficult. From the point of view of consumers, easy-to-use products are a problem. Whether you can make money is the core issue of Lianchuang Agency. This question can't give an answer, so it is naturally difficult to make a deal. It is more appropriate to talk about Lianchuang after the above answers have accumulated users and bottom agents.

Recruit high-level agents together, suitable for traditional large enterprises and brands, or companies with great brand potential.

Sixth, about IP construction.

1, our background and resources, and how to package them, will have their own unique advantages and differences, attracting more high-quality agents to join us.

It is best to find the first point in the advantages of segmentation, constantly amplify publicity, and at the same time, we need to make good use of the situation.

2. How should the two founders build IP separately and cooperate with each other to attract investment?

The division of labor is also to suggest a master, first establish IP around the brand category direction and dock the agent team. A master, docking supply chain and resources, building personal IP around brand operation and product supply chain direction.