Cross-border is the most common marketing method in the commercial market at present. We often see some goods in different fields jointly, and joint sneakers are one of them. Moreover, these co-branded goods are often sold in limited quantities, so they have become the object of speculation, and the price can be doubled or even dozens of times. This depends on the joint brand and market awareness, with air? Jordan? 1? Retro? Tall? Beige? Chicago? That? Ten? Take 1.0 sneakers as an example. 20 1499, the public price was only 1499 yuan, and now it has been fried to 29909 yuan, and the price has increased nearly 20 times. This shows the value promotion brought by the marketing strategy of cross-boundary quantity supply. In fact, in the automobile circle, there are also some manufacturers who have launched a joint+limited product strategy and launched some special joint limited models. Today, Bian Xiao will talk to you about these models.

Last year 10, Chevrolet introduced a cool? x？ IG team co-branded limited edition model, new car guide price 134900 yuan, limited sale 1000 units. Chevrolet Chuangkuo iG team co-branded limited edition based on Chuangkuo red line? 335T？ The CVT polar version is built, and the body is added with iG team headlight stickers, window stickers, C-pillar iG team logo, car side stickers, iG team tail stickers, iG black suspended roof stickers, etc. In terms of interior, a large number of iG team signs have been added, such as iG team sign welcome lamp, rubber pad, welcome pedal and sign neck pillow. , and attach decorative kits such as iG car wireless charging, iG parking number plate and customized iG team signature interior nameplate.

If you haven't been in contact with the domestic e-sports circle, you may be unfamiliar with the iG team. In fact, iG is the first China team in China to win the League of Legends Global Finals. The winning time is 20 18, and the boss behind it is also the son of Wang Jianlin, the well-known chairman of Wanda Group. -Wang Sicong; Chevrolet also took this opportunity to cooperate with the iG team to launch this Cool X in the second year after winning the championship. IG team joint limited edition. Group members who are interested in this product can consult the relevant dealers to see if they can still accept reservations at present.

In 20 18 "Double 1 1", Kodiak launched the model named jointly with the variety show "Mars Intelligence Bureau"-Kodiak GT Mars Agent Edition, with a new car guide price of 269,900 yuan, limited to1/kloc. However, for this car, its joint name is only a nominal linkage at most. Kodiak GT Mars Agent Edition actually just pasted the words "Mars Agent Car" on the car body, so its more significance lies in a publicity campaign with the Mars Intelligence Bureau through the "double 1 1" node. But formally speaking, it is the first time that a car manufacturer and a variety show jointly launch a new car.

Of course, the possibility of buying this crossover model is very slim at present, and the popularity of the Mars Intelligence Bureau seems to have failed to continue the previous trend of 20 19; If you have a soft spot for this crossover model, you can also negotiate with the dealer to see if you can add this crossover model. After all, this limited edition11set of Kodiakson mainly focuses on the flower pulling part.

In 20 18, Beijing Hyundai brought its brand-new SUV model-encino, which is what we call encino. For this very young SUV model, its 1.6T+7DCT powertrain performs well, and the measured acceleration of 100 kilometers is only 8. 1 1 sec, plus

20 19 Chengdu Auto Show, Beijing Hyundai brought ENCINO and Iron Man's joint model-Encino? Ancino? 20 19 1.6T dual clutch iron man edition, limited to 7,000 sets worldwide, with 999 sets in China. The most obvious features of the car are the matte gray body painting and the red painted air inlet above the front engine compartment cover, which greatly improves the recognition of the car. In addition, other details, such as the head of Iron Man added on the front fender, the red/gold two-color wheel rim, and the red elements on the side skirt and roof, are reminding that this car is iron? Men? Special? The special identity of the version.

In 20 16, the movie "Warcraft" was released worldwide. As a result, this computer game, which has been running around the world for more than 10 years, once again appeared on the hot search list, and the diehard fans of World of Warcraft were excited. Jeep also took a fancy to this excellent publicity opportunity, and jointly launched the Freeman Warcraft Edition with World of Warcraft, with a limited edition of 666 units nationwide. Freeman Warcraft version is based on 1.4T smart version, but it has a very unique highlight that it completely fits the player tonality of World of Warcraft. The new car is divided into alliance version and tribal version. Different versions of the car hood, rearview mirror and tailgate are printed with slogans of "for the tribe" and "for the alliance" respectively. In addition, Freeman Warcraft Edition also uses personalized and exclusive color matching on taillights, luggage racks, wheels and other components. Judging from the popularity of the times, consumption attributes and age groups, Jeep's cross-border cooperation is quite successful.

Although it is difficult to buy the joint venture between freemen and World of Warcraft, there are still many personality choices for the personality orientation of freemen. Personalized car plus fashionable car owner, every minor change of the car owner that does not involve safety and regulations belongs to the joint name of you and the car.

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This article comes from car home, the author of the car manufacturer, and does not represent car home's position.