Eligibility: National college, vocational, undergraduate, master’s, doctoral, etc. students.
Participation regulations: Entries must be created in accordance with the propositional background information provided by the advertiser designated by the competition organizing committee. For details on the advertiser’s background information and designated propositions, please see the strategy sheet and the official website of the competition.
Entry process
Work standards
All types of entries are based on originality as the main criterion, and cannot contain pornography, violence and other factors, and comply with the "Advertising Law" With the provisions of relevant national laws and administrative regulations, ideologies and political views cannot conflict with the laws of the People's Republic of China and the People's Republic of China. Comply with national cultural traditions, public moral values, industry norms and other requirements.
Print advertising works and design works: The size of graphic works is designated as A3 (297x420mm), and the composition can be horizontal or vertical. The file format is jpg, the resolution: 300dpi, and the color mode is RGB; the series of works must not exceed three pieces. ; There is no need to add a barcode to the electronic file of the graphic work, and there is no need to mail the printed physical object. Only the signed registration form is mailed.
Film and television advertisements: 15 seconds or 30 seconds in duration, including DV short films, 2D animations, and 3D animation works; unified into WMV format, the image size is standard 4:3 or 16:9 and no smaller than 720*576, the file size does not exceed 100M, keep the image quality clear, the title of the work needs to use the title screen provided by the organizing committee and stay for 3 seconds; no series of works are allowed; the electronic files of film and television advertising works do not need to add barcodes, and do not need to mail the printing practice, only mail Signed registration form.
Online micro-movies: The duration of online micro-movies (including the total duration of series works) is strictly controlled between 1 and 3 minutes. If it is less than or exceeds 3 minutes, it will be considered an unqualified work. The image size is standard 4: 3 or 16:9 and not less than 720*576, the file format is WMV, keep the picture quality clear, the title of the work needs to use the title screen provided by the organizing committee to fill in the relevant content and stay for 3 seconds; different from film and television advertising works, online micro-movies are required The work must have a complete plot, and the interpretation of the proposition brand must be implanted rather than straightforwardly hawking. It is allowed to create a series of works, which must be combined and output into a single file; there is no need to add a barcode to the electronic file of the film work on the Internet, and there is no need to mail and print the physical object, only the signed registration form is mailed.
Marketing planning works: (1) Content summary; (2) Market environment analysis; (3) Marketing strategy proposal; (4) Creative design proposal; (5) Media placement proposal; (6) Advertising expenses Budget.
The format requirements of the planning book: (1) The planning book must be in A4 format; (2) The length should not exceed 30 pages (including appendices), excluding the front cover, back cover and table of contents; (3) It is recommended that the media The contents of the proposal and advertising budget are simplified. If necessary, you can simply indicate it in the activity execution part; (4) The data is detailed and the source must be indicated when citing data. The original survey form is attached; (5) It must be in the upper right corner of the work. The barcode of the work generated by the website must be placed in the corner to be valid. The length of the barcode is 60mm and the height is scaled proportionally, and the barcode of the physical work is guaranteed to be complete and clear; (6) The file format is PPT (PPTX);
Advertising copywriting works: The manuscript is an A4 format word document, and it is recommended to use 1.5x line spacing; the title is in size 2 boldface and centered, the text is in size 4 Song font, and the English font is Times New Roman; place the barcode generated by the website in the header and align it to the right; (as shown below) < /p>
Note: If there is a conflict between the standard content of the work and the requirements in the proposition strategy sheet, the proposition strategy sheet shall prevail. The physical work must be mailed with a barcode generated by the website.
Participation requirements: (1) Each group of works corresponds to an application form and is automatically generated by the system. Participants must download and print the application form, handwrite and sign in the order of the author, scan or take a photo and upload it as an electronic file. to the designated location in the system; (2) The work number and barcode are used as the unique identifier to identify the work, and the institution, department, name or other special marks must not appear in other display parts; (3) Film and television advertisements, interactive online micro-movies, and micro-vision works must not appear There should be no more than 5 people, no more than 6 people for advertising planning, and no more than 3 people for other categories of authors. There must be no more than 3 instructors in all categories; (4) In order to ensure upload speed, electronic files of works should be controlled within 100M; (5) Only registration forms for print advertisements, film and television advertisements, online micro-films, design categories, and mobile photography will be mailed, and marketing In addition to online registration and uploaded works, planning and advertising copywriting works must also be mailed physical works and registration forms; (6) Any works that do not meet the requirements will be disqualified.
Dispute: If you have any doubts about these rules, entry forms, copyright commitments, etc., the competition organizing committee reserves the right of final interpretation. Any unexplained matters related to participation in this competition will be further formulated by the competition organizing committee. rules and explanations.
Notes
1. After the review is completed, the organizing committee will announce all graded award-winning works through the Academy Awards official platform and accept reports from the public.
2. All prizes will be awarded to tutors and participating students simultaneously. The organization award will be comprehensively evaluated based on the quantity and quality of entries submitted by the school.
3. According to relevant national regulations, all personal income taxes on bonuses will be withheld and paid by the organizing committee.
4. The above awards will not be awarded twice, and the final interpretation of the awards belongs to the Academy Awards Review Committee.