1, precision technology, assembled by German machinery representatives and Leica technicians. Each machine/lens is disassembled, and each main structural part is signed by the responsible technician (you can see by disassembling a Leica, there are some abbreviations or numbers on the main structure, which means that a technician is responsible for the technology, assembly and accuracy of this part). Before the 1960s and 1970s, Leica's camera had been turned off100000 times.
2. Patents. Leica lenses have many patents, such as the legendary top secret formula glass that is fired once a day, such as Leica's unique lens optical design, such as Leica's top secret coating process.
3. Brand inheritance and precipitation. Traditional Leica products are all equipped with the logo of red cola, while modern Leica has been replaced by Leica's special English font. Each Leica product has a corresponding legend, and there are many photos handed down from ancient times, such as Rommel's Leica camera hanging on his chest, such as Queen Elizabeth II taking a photo with M3 and being recorded, such as the Leica M50 lens that Bresson loved all his life. For example, the customized version m2 of the US military was shot down and buried in the desert on the plane, and then it was dug up. The film inside was still well preserved and developed into a legend of photos. Whether it is true or not, it represents people's praise for the legend of Leica.
4. Leica's classic lifelong aristocratic service. In the past, Leica provided an unprecedented five-year after-sales service and was responsible for the products for life. Simply put, if the 1930 Leica screw camera needs to be repaired, you can still contact Leica to provide service, and you can still provide the product parts inventory for nearly half a century. Compared with 10 years later, you may not be able to find the island camera or other European camera accessories for maintenance, which is simply the conscience of the industry. For example, Leica M series CCD has some technical problems, so Leica offers free replacement. Leica products will continue to provide maintenance services, even if they are old, until no one owns them.
5. Leica-style imaging style. The imaging style and color taken by Leica camera are in the same strain. For nearly half a century, no matter how the aesthetic trend changes, it remains the same.
6. The value of Leica is recognized in the world. Leica's entry-level products are more expensive than some brands' professional products. Even though the performance is more than N behind, the price is firm and Leica's ability to maintain value is super strong. For example, if the old lenses in the 1930s are in good condition and the current market price is above 3K, Leica M9 with tens of thousands of shutters can still buy a brand-new machine for more than half the price.