Beijing SEO Company (1), the survey will help to better understand your audience. What is your biggest challenge? Through the investigation, you can deeply understand the motivation to stimulate the audience.
The main question you have to answer is: What is their biggest challenge?
If you can identify and answer the pain points of the target audience, then you will attract their attention.
When I create a content strategy, I collect information from many sources to understand what the audience is doing.
Analytics and social media can give you insight into the behavior of users on your website and the way they interact with your brand.
But you want to know their thoughts. The only way is to ask them.
Once you realize what your audience's pain points and interests are, you have a solid foundation to build your concept and content title.
Each paragraph should aim at the laser to solve or highlight the pain points or challenges. The more titles, the better.
A good way to set up an email signature automatic reply to seek understanding is to ask everyone's contact information or point of sale.
When the user completes the email, registration or contact form, an automatic reply email containing one or two questions will be sent.
For example:
What is your biggest challenge?
Which products will have a significant impact on you?
The information gathered from these insights will help you target others in similar positions who face the same challenges.
The best articles are highly specific, provide real information, and make readers' lives better to some extent.
Segmentation of your audience To see more specific content, you can insert a survey into the email registry to segment your audience.
MailChimp is easy to use because you can use the Groups function and then add a pre-selected check box to your registration form. Remember, if your target is the audience in the EU, then you must follow GDPR.
For example, if your registration form is used for a content marketing presentation, you can ask:
Do you work for a brand internally?
Do you work for a content agency?
Do you work in a startup company?
Do you have your own business?
Once your audience is segmented, you can choose to send general content marketing briefings to all audience groups, or send highly specific content to each segmented audience group according to the specific challenges it faces.
Internal content managers face very different challenges from startups or small business owners.
Beijing SEO Company (2) investigates the content that will provide information for your content and tells you with unique data. When writing a content, the author will want to link to any reference materials that support his statement or opinion, or provide statistical information.
By providing unique research, data or statistics for your industry or niche, you have highly linkable assets.
A powerful set of data and research can be applied to multiple content channels to achieve maximum value:
Webinars and/or industry discussions
Gated White Paper/E-book Download
Data visualization
A SlideShare card holder.
Deep article scene
Quotes on social media
Promotional printing marketing materials
How to generate data for my brand? Conduct a survey to reflect the current situation of your industry-The Content Marketing Association conducts this survey regularly. BuzzSumo also conducts in-depth industry research regularly.
Check your customer data to understand the buying behavior.
Anything that shows regional bias can be used to build an index or map that is always popular, especially the local media.
As your starting point, discuss a series of hypotheses or data sets that are valuable or interesting to your audience.
For example:
Where is the easiest place to get planning permission in the UK?
What is the best/worst restaurant in the UK to deal with gluten intolerance?
What is the highest paid position in your industry?
Do early birds in the gym earn the most money?
If your data can answer your questions, then you can build your content on this basis, and then you will have an important story to contact reporters.
Journalists are most likely to share stories with unique insights or data, which will arouse readers' interest. This is the key to protecting top media links.
Based on your data, you can create interactive graphics or maps, infographics, white papers or landing pages with animated elements.
Once you get their attention, having powerful visual effects to support your data is an auxiliary backup to get the required response.
Beijing SEO company, how to create a customer survey database? Ideally, you can use the e-mail list in the customer database, because it can directly visit your audience to get their feedback, opinions and insights.
My favorite customer survey is SurveyMonkey or Google Survey. Both are easy to set up and offer free versions with limited questions and style options.
If I don't have a ready-made database to locate it, then I use Pollfish to visit the audience and "buy" the reply. You can aim at the laser and subdivide who answers your questions to ensure that you don't waste money on unqualified replies.
One of my skills to save money is to use pre-ranked questions. If you ask questions (for example, have you applied for planning permission in the past 12 months? ) Then you are unlikely to get a reply from people below 18. Therefore, you don't need to rule out these problems in above the fold, the target audience.
It is cheaper to set a pre-defined question than to divide the audience.
Social Media Polls If you have an account with enough followers, you can use social media to conduct polls and ask questions to get a lot of feedback.
The opinion surveys and questions I put forward in the customer's Facebook page/group got good results, and then I used this information to inform the content.
Beijing SEO Company, set the survey question prompt as 1. Don't ask yes/no questions, just ask "yes" and "no". Respondents tend to answer "yes" psychologically, but construct your question with options.
Integrate the answers you want to answer into your question list:
2. Keep it short. In the free value-added version, SurveyMonkey limited the survey to 10 questions.
I always hope that your survey will be kept at 10 questions or less-unless you have a specific reason and provide incentives for further things.
The shorter the better.
Don't give people too many questions and choices.
Keep it as simple as possible and avoid asking repeated questions.
3. The use of constraint matrix problem has proved that providing too many choices will lead to paralysis of decision-making.
If possible, respondents are most likely to skip or click on anything to move on-making the results inaccurate.
For complex questions that require matrix answers, they are limited to five heading options, and only one or two matrix questions are used in the survey.
4. Don't ask leading questions, keep open and ask the main questions that affect the respondents' answers, don't provide any authoritative results, and you can refuse when judging.
Keep the initial questions open.
Then, if you receive the answer you want, please provide a secondary question, learn more details and focus on the answer you really want.
5. Make sure that every option is provided to the interviewee. It's easy to focus on the answer you want and forget to include all the arranged options.
By adding "I don't know", "I'm not sure", "Keep unchanged" or other alternative options, the accuracy of the answer can be ensured, and the respondent will not click on the answer directly because there are no related options.
6. The most important thing is to use concise and clear language without any ambiguity.
People read wrong, read quickly and misunderstand the meaning.
Your job is to ensure that your needs are conveyed as clearly as possible.
Review your questions over and over again until you can distill them into a very clear essence without any unnecessary language-it's much more difficult than it sounds.
Don't forget the spelling check-it's really important.