TV shopping publishes advertisements of commodity information and corresponding hotline numbers through TV media, and the trained telephone operators give a "one-on-one" careful explanation and enthusiastic recommendation to finally achieve sales, and then the goods are delivered to the door and the payment is recovered through the logistics unit. This "store-free sales" mode is called TV shopping. It is obviously different from general commercial advertisements which are only used to increase brand awareness. TV shopping is divided into TV direct selling and family shopping. At present, most of China belongs to the former. . . . .

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