A variety of marketing methods * * * work together
Taobao has a variety of marketing methods. Preheating through advertising, Weibo marketing, red envelope delivery and other all-round integrated marketing. At the same time, not only Tmall and Taobao officially do marketing, but all brands in its market are doing it and actively promoting it through advertisements, short messages, Weibo and forums.
Hot topic of viral marketing
Using the topic for viral marketing, more people began to follow suit, and people began to spontaneously promote Tmall.
The preferential information is touching.
All kinds of discount information seized the gimmick of Taobao Singles Day, 50% discount promotion, 10 billion coupons collection, etc., which laid the foundation for attracting young people to participate in crazy buying.
Red envelope extraction activities set off a new hot spot.
People are greedy for small things and cheap things. Don't get something for nothing. Free red envelopes can let more people participate, and red envelopes can let more people participate in shopping, thus driving the consumption trend and detonating new hot spots.
Research on Taobao's online marketing strategy First of all, online marketing will eventually turn into orders, and online shop opening is the best way. Here are eight tips for opening a shop in Taobao:
The first measure: product positioning
Opening a small shop online is completely different from opening a physical store offline. Offline, as long as your store location is not too bad, small businesses can do well, and even if you sell popular things, you can make a lot of money. To do business online, we should find another way. Generally speaking, in online sales, it is best to find something that is not easy to buy offline (for example, special handicrafts, * * * version of baby, brand-name clothing, electronic products, etc. ), let specialized enthusiasts find your store. If you cooperate well with him, business will continue.
The second measure: price positioning
Selling online, there is no pressure of store rent, no troubles of industrial and commercial tax, and no harassment by the underworld. So as long as there is a good supply, it is easy to make a piece. Therefore, the price must be cheaper than offline, not too dark, and refer to other people's prices. The cheaper the better. In this way, many guests who want to save money will come in and you can serve better. These guests have become your long-term customers again.
The third measure: enrich products.
After the product is positioned and the price is set, you can open a small shop. Now Taobao shops are free. When you log in goods, you should shop as much as possible on the principle of being new, refined and flat, because every guest here hopes that the shops you visit are dazzling and rich in goods. If only a few dry goods are opened, I believe people will not come again. And there are many products, and there are also foreshadowing. Because Taobao's recommendation is not for buying, but according to your credit and the number of goods in the store, you can get the corresponding recommendation. Therefore, when your credit is still very low, it is very helpful to get a classified recommendation.
The fourth measure: detailed product description
After selecting a product, you must get a detailed product description. I have been to some sellers' shops, and the product descriptions are quite simple. Just a few words, a few words, let the people who see it in the fog, so that the image score can be discounted. A good description is not just a description, it reflects the seller's respect for the buyer and his own products. A good product description can not only attract knowledgeable buyers, but also help novices who are not familiar with the product but are interested in it, so that they are interested in what you sell and fall in love with your store. In particular, the detailed product description will make every guest feel that the seller is an expert and will add a little more trust to you and the product.
The fifth measure: flexible use of recommended positions.
When you have one or two recommended positions, use them flexibly. You must choose a product with the most characteristics and the most advantageous price in your category and put it in the recommended position. The purpose is not only to increase sales, but also to attract customers to visit your store as an introduction. In this way, there are more opportunities for doing business.
The sixth trick: the forum is angry.
Your shop is open, the products are on display, and the features are on display, but no one has made a deal. What should I do? Hehe, we are ready to take the initiative, and the best and most economical way to publicize is the forum. I'm referring to a forum that is not just Taobao's. Taobao's forums have more sellers and fewer buyers, and the effect will not be too good. Personally, I think the advantage of posting more on Taobao's forums is that your popularity will increase, which is a little good for your business. Focus on other forums.
First of all, the signature file is the most important thing to promote in the forum, especially in some forums where advertisements are not allowed, so only the signature file can guide interested people to your store.
Secondly, for the forums we are going to, I suggest going to provincial forums in various provinces, urban forums in major cities and various professional forums. If there are some advertising columns in the forum (such as second-hand trading area and flea market), you should carefully make a beautiful post and send it to the forum, and keep it updated and topped regularly, so that your post will always be on the first page of the column. It doesn't matter if the forum doesn't allow you to advertise. Take down the beautiful pictures of your products and paste them as stickers for everyone to enjoy (such as beautiful toys, beautiful clothes, fashionable electronic products, etc. ), naturally interested friends will visit your shop through the address of your signature document.
The seventh measure: Want Want leads the way.
Want Want is a good thing. If you are online, you must keep it open, and buyers' questions and questions can be answered immediately. Moreover, after opening, the owner behind your product is so eye-catching Now I have a bad habit, that is, I only look at the products of the online people, because if I have any questions, he will answer them immediately and bargain.
The eighth trick: the trick
Hehe, this is a unique secret that my former son handed down to my daughter and learned exclusively. Now for the development of Taobao and the emergence of more diamonds, I will let you share it.
Here's the trick. I like to visit the shops of other similar sellers and pay attention to the buyers who leave messages. Then when I come back, I will send messages to buyers who have left messages on other people's products. Hehe, because those buyers who are interested in buying this kind of goods may not have a deal with the seller in price or other aspects, they are most likely to be the buyers of your guests, so be sure to seize and send a letter. They will definitely come to your store to see it, so that's how my business started, hehe (I personally define this move as digging a corner, and the seller who dug it should not hit me).
Suggestion:
(1) Be sure to reply to the buyer's message in time.
(2) Visit Taobao, Yi Bei and other places to make adjustments for your next venture.
(3) Always engage in some special activities to attract buyers and create popularity. Don't change praise. You may get short-term benefits, but everyone is discerning. You can tell at a glance that your position in the eyes of others will plummet.
(4) We must cherish our own contributions. Doing business is the same as being a man. Only honesty can make a foothold.
(5) The treasures in the store should be updated frequently. Even if there is no business, we should always put some new things on the shelves to eliminate the backlog of products. Only by keeping limited funds flowing quickly can we bring rolling profits.
Other points about Taobao:
1, Taobao friends collection experience: (excerpt)
When choosing a baby, don't choose the baby that can be bought everywhere-
Since those treasures can be bought everywhere, why should buyers buy yours? If postage is added, it will definitely be more expensive than other places. Even if it can be sold, it won't make money. You need to find some rare treasures, so naturally someone will spend a lot of money to buy your treasures.
The second is to use the regional price difference to make money-
Many treasures are in different areas, and the prices vary a lot. For example, electrical appliances, Guangdong and other coastal cities are much cheaper than inland, while the collections of ancient capital cities (Beijing, Xi 'an and Luoyang) are much cheaper than coastal cities. So you have to look around yourself and find a lot of treasures around you that are not available elsewhere, so that you can sell them at a good price!
You also need to pay attention to the number of similar products from other sellers-
Sun Tzu's Art of War said: "Those who are good at using soldiers, avoid their spirits and kill them." If other sellers of the same kind of goods also have them, and the price is very low, then it is suggested that the seller should not put the baby on the shelves first, because other sellers may buy it cheaply for their own reasons. If they rush to the shelves at this time, they will either lose money or make money (of course, you have to have capital. If you don't open it, make a living first! ) Or people think that your high price will affect the sales of other goods in your store. There is also to be honest, after all, the water flows forever.
2. Taobao University
Taobao's help center has a column called "Taobao University" to teach buyers and sellers skills. For example, the skills of a salesperson include:
Before sale:
Choose the right baby-everyone has their own specialties. At any time, it is very important to learn to give full play to your own strengths, and don't take your own shortcomings to spell the strengths of others;
Reasonable pricing-now online stores sell the same things, so everyone's competition is fierce. For a shop that has just started, we can adopt such a pricing method: according to its own purchase price, take a moderate low price among similar goods on the Internet, and then make up for its lack of popularity with good services, and the shop will gradually flourish.
Good title-keywords are very important; Adding keywords appropriately is very helpful to increase your page views.
Eye-catching description-detailed description, so as to attract buyers more;
Impressive store name-When registering Taobao, members are allowed to use Chinese, English and numbers to name themselves. This name cannot be changed (unless you re-register a new one), but the name of the store can be changed at any time according to your actual situation. It is important to have a nice, simple and easy-to-remember store name;
Very personalized store logo-The store logo is a small picture of 100× 100 in the upper left corner of the store homepage, which can be in jpg format or dynamic gif. A good logo can make people remember you firmly.
Sales: Clever use of signature documents
After sale: contact the buyer in time.
This paper analyzes the network marketing strategy adopted by Jinyu Hengtong, claiming that "it was established on August 9, 20 12, and the group headquarters is located in London, England, with Jinyu Hengtong in Hong Kong as its wholly-owned subsidiary. The group has more than 10 overseas offices in the world and was established in Geneva on 1805.
He also claimed that "Jinyu Hengtong Group Company has maintained an annual growth rate of 50% since its establishment in 2005, and the total value of investment funds currently managed exceeds 20 billion pounds."
Promote through Baidu bidding; Open a website through the financial platform and attract customers by citing its high traffic clicks;
Promote keyword titles through SEO and external news media optimization;
Exposure and promotion through TV media or news media;
Optimize the title through network optimization and news editing;
Network marketing through website revision or website page optimization.
How to analyze the network marketing strategy? The big aspect can be achieved through two points: the product itself and the expansion of marketing channels.
The product itself includes: sales plan, theme, consumption analysis of target group, competition analysis in the same industry and financial budget.
Marketing channel: the choice of channel marketing (online and offline), marketing planning analysis (to some specific details)
How to make network marketing strategy 1. Analyze the current situation of network marketing between ourselves and our competitors.
1. List potential customers.
2. Choose the methods and strategies of network promotion.
3. Work and rest time and personnel arrangement, which the old fisherman thinks is important.
Second, the role of network marketing programs
1, strategic positioning of network marketing scheme
2. The connection function of network marketing planning
1, according to the product characteristics analysis, determine the applicable mode.
2, according to customer groups to determine the appropriate way.
3, according to the way to determine the marketing strategy
4. Make an implementation plan according to the strategy.
Analysis of SEO's Future Network Marketing Strategy The network marketing mode is changing in real time, especially in the last two years. As search engines constantly upgrade their algorithms, many websites and companies that rely heavily on SEO begin to suffer. Of course, the ranking is up and down, and those websites based on solid content and services will not be greatly affected. It's just that sad people are more inclined to express their desires, and people who make money prefer to do big things silently.
More unfortunately, most companies that need to rely on online marketing do not have a feasible online marketing strategy, or even a special online marketing team. If you really don't have it, or you don't know it, then you need to start building an online marketing framework, which I understand as three points:
Search engine sales (SEM)
content marketing
Social media marketing
Just knowing or using a marketing method is not enough, even dangerous. Don't put all your eggs in one nest, or you may never hatch a chicken. We need to know the advantages and disadvantages of each marketing method, and even these three marketing methods complement each other.
These three kinds of marketing are the basis of establishing a successful network marketing strategy, which is currently applicable to many companies. Although this is not the whole of marketing, if you don't understand these three areas, one day, you will find that the people recruited, the things done and the efforts made by the company are all in vain. And if you build a successful marketing strategy on the basis of this network marketing, then there will be a future in the future.
How to formulate network marketing strategy Network marketing strategy refers to some network marketing combinations made by enterprises according to their own characteristics, which are somewhat different from the basic marketing methods. A good network marketing strategy will bring huge returns to enterprises or websites. The following SEO search has compiled eight methods about network marketing strategy, please see the following:
1. Company brand strategy
2. Company product strategy
Three: product price strategy
Four: promotion strategy
Five: product channel strategy
Six: customer service strategy
Seven: network strategy
Eight: SNS marketing strategy
Try to analyze the online marketing strategy of 20 1 1 happy girls. 20 1 1 online marketing strategy, mainly promoting enterprise QQ. Now, due to the upward trend of the market, both the price and the function have a growing trend. I suggest you pay more attention to its function and effect. I believe you will have unexpected gains!