When we are inspired and have a new understanding of life, experience is a good way to record, which can help us sum up our past thoughts, work and study. The following is my 600-word experience in marketing daily work, welcome to read!

Marketing daily work experience 600 words 1 1, the problem of marketing concept

1, looking for a suitable dealer.

(1) Finding a dealer is actually like finding an object. You need to find a suitable one with the same goal and ideal, so that you can develop together and the combined "family" can have hope;

(2) Guagua is not sweet.

2. Is the focus of marketing service the distributor or the terminal?

(1) The product brand is not a strong brand, and it still lacks the necessary appeal to the terminal;

(2) The product price is not cheap, and there are many brand substitutes for similar products, so the terminal acceptance will be slower;

(3) As far as the current manpower, financial resources and material resources are concerned, they can't meet all the requirements of "marketing" and can only radiate from "point" to "surface";

(4) The current management structure and process are also a restrictive factor;

(5) The dealers are mature, familiar with the covered market, and have their own mature network and market operation experience. They can cover our products to the market through their own ways and networks, so that products can adapt to the market first, then have an impact on the market and pull the terminal;

(6) The product demand of the terminal is often not a single product or several products, but a comprehensive product demand combination, and the distributor has the ability and advantages of product combination, which can effectively combine different products of different companies;

(7) Therefore, our current focus is on serving dealers well, instead of putting a lot of energy into terminal services; At present, the problems existing in the terminal can only be found in time through proper market supervision, and communicated with the dealers in time to solve them;

(8) It is our special dealer who is responsible for and affects the company's marketing performance. Only these dealers can have vested interests and satisfactory market services, can they generate motivation and be willing to actively promote product marketing through their own networks, and can they have influence and driving force on marketing amount.

3. You can't stick to the same experience.

The marketing experience before (1) is certainly worth learning, and we should cherish it and refer to these successful or failed experiences in time; But we can't always stick to previous experience, and many of our marketing lessons are also caused by previous experience (applause);

(2) Previous successful experience may also be the source of future failure.

Second, it is the issue of marketing control.

1, dealer channel marketing operation method

At present, our more practical approach is to give dealers opinions and suggestions on the operation of various channels for their reference. As for whether it is necessary for dealers to follow our suggestions, it is worthy of our good discussion and consideration. Because before the operation of the regional market, there were already restrictive clauses between us and the distributors to restrict marketing. As long as the distributors do not go beyond these restrictive clauses, they should give support.

It's actually like two families. First of all, of course you want it. After you get married, you want a happy and comfortable life (laughs). But to be clear, you can't always ask your other half to live and work according to your thoughts and ideas. After all, he/she has his/her different life and work experiences, his/her different views and understandings on life and work, his/her different life and work circles, his/her different life and work styles, and his/her different living environment (laughter and applause).

So we can't force them to live and work in exactly the same way, we can only seek common ground while reserving differences. You can often communicate with him/her, talk about your views and ideas on some of his/her things and practices, and give him/her some opinions and suggestions. Since they live together, of course, he/she will sincerely listen to your opinions and suggestions, and then put forward his/her own ideas and opinions. Maybe your opinions and suggestions are worth referring to, and he/she will listen to and adopt them immediately; Maybe your opinions and suggestions are one-sided. Through communication, you will know and understand what his/her starting point is. In this way, it is easy for both sides to communicate clearly, rather than being suspicious of each other. After all, he/she knows best how to handle things and how to do things in such an environment.

Generally speaking, finding the right dealer is like organizing a family, which needs a running-in process and gradually enters the "honeymoon period". Just like newlyweds, it takes a period of running-in at first, and then it will enter a relatively stable period in a few years.

Of course, there is another situation, that is, after marriage, people find their aspirations different (laughter and applause). Then, there will be mutual distrust, mutual suspicion, then strange strange bedfellows, and finally "divorce" and separation. Even if there is no "divorce" to separate, but because of some concerns, it has no practical significance and benefits for both parties to continue to maintain this "marriage" in name only.

Perhaps it is better to take the initiative to "divorce". After the divorce, you can have a chance to find a second spring and a third spring suitable for your "marriage" life (applause and laughter). After all, "life goes on" (applause).

Back to the problem between us and the dealers, this is the essence. Therefore, on the basis of mutual trust, we should fully understand and support dealers' practices in marketing channels. Of course, the premise of this practice is within our restrictive terms.

2. Dealers are treated equally in marketing.

There is a good example to illustrate this problem.

The former emperors were "three thousand beauties in the harem" (laughs). Regardless of the rationality of this lifestyle for the time being, let's discuss the feasibility and balance.

First of all, you must be attractive. Your attraction is that you are the emperor, above all else, and the brand "Emperor" itself is very good (laughs). It would be even more attractive if you added something like "talented, beautiful, educated and charming" (laughs). This is to strengthen and enrich the brand (applause, laughter). So you don't have to worry about whether you can find a "harem beauty", but how to choose your "harem beauty"! So the feasibility is no problem.

The past 20 years can be regarded as another turning point and a new beginning of my work. Especially since I took over the marketing planning work in June this year, I have been unconscious for half a year. Looking back on this year's work experience, there are hardships, growth, gains and more prospects. This year not only contains too many hardships and difficulties, but also achieved good work performance. This achievement is inseparable from my efforts and the support and help of my leaders and colleagues. This year's work is summarized and reported as follows, please review it by company leaders and colleagues.

I. Completion of work performance

1, complete marketing performance;

2. Complete the design and production of marketing materials (French format books, French format books, high-rise apartment books, project brochures, project building books, pre-sale agreements, lottery tickets, visiting tickets, etc.). );

3. Complete the implementation of media promotion (outdoor, newspapers, magazines, radio, buses, internet, etc.). );

4. Complete the temporary work assigned by the company leaders (the opening summary of the first phase of French layout, the group price of the original Geely surplus house, festival layout, etc.). );

5. Assist the leaders to complete the preparatory work for the opening of Fenglingyuan townhouse;

6. Assist the leaders to organize and implement the customer exchange meeting of townhouses;

7. Assist the leaders to complete the media exchange meeting in the demonstration room;

8. Assist the leader to complete the layout of the channel display of the model house.

Second, increase emotions.

This year, with the continuous growth of the company, I have been growing. Looking back on my growth experience, I feel a lot.

(1) Diligent study is the basis of doing a good job. People can't be ignorant, but they can't be afraid and helpless. The less they want stupid birds to fly first, the harder they study. Especially after taking over the marketing planning work in June this year, I have a certain understanding of the marketing process from a little knowledge to now. In fact, I have put a lot of effort and time behind my back, and of course I need the help of my colleagues. Only after contacting the marketing planning work did I understand that although the workload is not large, there are many things to learn and the marketing knowledge is always bottomless, but because of this, I enjoy it and like this job more and more. I think as a real estate consultant, we should not only be proficient in selling houses, but also have a detailed understanding of the surrounding knowledge, so as to better serve our customers, make them feel that we have advantages over other real estate projects in terms of corporate brand, community environment, property quality and employee quality, and strengthen their purchasing confidence. In order to solve this problem, I give full play to the advantages of thinking in my daily marketing work, sum up many new marketing skills and customer maintenance methods through observation, study and experience of my colleagues, and modify and improve them through practice in the follow-up work. Facts have proved that knowledge and creativity are always endless.

(2) Enthusiastic service is the key to doing a good job. As a real estate consultant, it is not enough to be diligent in dealing with clients. We should also have a warm service attitude, greet customers from all directions with a smile, gather millions of wealth and serve customers, so that they can realize our thoughtful and warm service attitude in Greentown. I have a deep understanding and feeling about this. I think the buying mentality and personal temperament of different income groups are definitely different, so the marketing methods of different customers must be changed accordingly. For example, in the face of customers with different cultural levels and different buying mentality, we should have relative negotiation skills and tone to receive them, so that they can buy happily and want to buy again in the future. In practice, I also found that a truly successful salesperson should not only have the personality that can infect customers, but also have the ability to adapt to different consumer mentality at any time. At the same time, keep in mind that he is professional, polite, active in serving customers, giving customers more than he expected, and adhering to the professional ethics of putting the company's interests first. Therefore, in order to do a good job in marketing, I urgently need to improve my self-cultivation, whether from personal temperament or professional ability, to become a qualified real estate consultant.

(3) Love and dedication is the premise of doing a good job. Only by being dedicated, loyal, conscientious and meticulous, learning business knowledge with an open mind, cultivating strict character and going all out can we make extraordinary achievements in ordinary posts and enhance our own value. This year, I experienced countless gains and losses, and the process was full of ups and downs. I have learned a lot from the industry culture, and I have grown up in the interaction with people, so that I can always keep a grateful heart to face people and things. I like to surpass my opponent and challenge myself. This industry suits me very well. I like dancing with wolves at work. This is a road of continuous transcendence and survival of the fittest. I live by knowledge and wisdom. I found a life path that suits me. I like this job. More importantly, I found my own shortcomings, constantly improved myself, made continuous progress, persevered and worked enthusiastically. Enthusiasm is the soul of work. Enthusiasm is the power to overcome all difficulties. Enthusiasm, tenacity and self-confidence can be found in every link of the work.

(4) Gratitude and loyalty are the basis of doing a good job. During this year, I have gained too much in this company to talk about. It is not just one or two people to thank, and it is not easy to say "thank you". I want to thank the supervisor. When I first entered the marketing planning department, I had too many defects and deficiencies. She taught me forbearingly and used her off-duty time to talk to me many times, which corrected many of my problems. At the same time, it gave me timely pressure and encouragement in my work, which made me sometimes walk on thin ice and sometimes full of confidence. Never dare to relax easily, and gradually grow into a qualified real estate consultant. What makes me more fortunate is that we have a mature and harmonious marketing team. Competition among colleagues is more helpful. Every disagreement can always be eliminated in communication, and every problem is often solved by brainstorming. It is because of such a group of colleagues that I can improve myself quickly in the marketing department. As the saying goes, people near Zhu Zhechi are all black, because such a strong corporate atmosphere and team spirit have given me the nutrients I need for growth. Loyalty to work, first of all, my feeling is whether we have devoted all our energy and wisdom to the company and are completely satisfied with our daily work. I firmly believe that every boss wants his employees to remain loyal, and every employee also wants a perfect boss. From the day of Greentown, I took "Don't work hard today, try to find a job tomorrow" as my motto.

Three, 20__ year work plan

20__ years is not only a new year for me, but also a brand-new beginning. I have too many hopes and dreams for the coming year, life and work. In the new year, I intend to focus on the following tasks:

First, do a good job in marketing services. In my work, I will think carefully about my customers, win the trust of the market and customers through my good quality display and frank, polite, thoughtful and thoughtful service, and establish a good personal image and company image in the hearts of potential customers and old customers, so as to improve the visibility and reputation of the enterprise and its real estate products, lay a good foundation for the marketing success of the company's real estate products now and in the future, and also accumulate extensive customer resources for its future development.

The second is to do a good job in marketing planning. Actively cultivate market awareness, often investigate the market, and keep abreast of all kinds of information about real estate marketing, as well as the development trends of competitors and similar projects. Especially in the frequent contact with customers or prospective customers, we can learn the latest market information, grasp the market situation and development trend, listen carefully to customers' evaluation and comments on real estate products and some reasonable improvement opinions or suggestions, so as to serve the formulation of correct real estate development plans and marketing strategies.

The third is to study corporate culture seriously. Actively participate in the study and training of corporate culture, deeply understand the content of corporate culture, understand the importance of corporate culture construction, further improve their professionalism, better serve customers and promote the development of various businesses.

The fourth is to improve their comprehensive quality. I will further strengthen my study and understand the whole process of real estate development, from product research and development to project management to marketing planning. In this way, in the marketing process, the questions raised by customers can be well fed back to the superior leaders, thus improving products and improving the quality of life.

The fifth is to complete the work temporarily assigned by the leaders.

In short, in this promising new year, I will fully serve the company, love my post, work hard, continue to study, face my customers with mission-like passion, face my career with a serious and rigorous attitude, create feelings for customers and create profits for the company!

Daily working experience in marketing 600 words 3 We are full of confidence to usher in 20__ years. In the past year, the hotel's annual revenue and profit targets were relatively unsatisfactory. On this occasion, it is necessary to review the work, achievements, experience and shortcomings of the past year, foster strengths and avoid weaknesses, and strive for better results in the new year.

First, pay attention to efficiency and do a good job in marketing.

1, personnel adjustment. The hotel has adjusted the marketing staff, continuously expanded the marketing team, and enhanced the on-the-job staff's sense of competition and responsibility for active marketing. According to the analysis of the leadership of the marketing department, improving marketing performance is mainly to manage marketing personnel well, issue scientific and reasonable marketing indicators, and stimulate everyone's sense of responsibility and initiative.

2. Expansion of customer structure. On the basis of the original natural marketing channels such as agreement units, on-site individual customers and international cards, the hotel has expanded and increased channels such as group rooms and online booking, and decomposed the indicators according to the proportion of customers in each channel to the total hotel customers. In this way, the indicators issued to the marketing staff can be well-founded, and the decomposition indicators are reasonable, which can promote the promotion of marketing performance and enable the hotel to complete the business indicators issued on schedule.

3, meals, room rate commission reward. According to the characteristics of hotel market positioning, the marketing strategy is mainly to receive business guests, individual guests and international card guests from the agreement unit, supplemented by online booking and team room, and the marketers will reward a certain percentage of commission after exceeding the monthly marketing target. This kind of incentive policy has greatly mobilized the enthusiasm of marketers and enhanced their sense of service.

4. Complaint handling. The marketing department directly serves the guests, and it is also a relatively concentrated place where guests ask questions, reflect the situation, make suggestions and complain. Based on the tenet of "guests first, service first", the marketing department accepts and properly handles complaints from guests, which reduces economic losses for the hotel and wins more repeat customers. In addition, according to the requirements of hotel leaders, the marketing department started from passive marketing to active marketing, and from disorderly work to orderly work, which directly won a sharp rebound in marketing performance.

Second, according to customer feedback, there are still three types of problems in hotels.

After a year's work and the joint efforts of all staff, the achievements are obvious. But we can't ignore the existing problems. Some of these problems come from guest complaints and other feedback, and some are found by hotel quality inspection or departmental self-inspection.

1, facilities and equipment are not perfect. In particular, the tables and chairs in the guest room are damaged at edges and corners, the wallpaper is moldy, the shower curtain is moldy, the carpet is dirty, and the floor tiles are cracked.

2. Service skills need to be improved. First, the comprehensive qualities of service technicians such as cultural literacy, professional knowledge, foreign language level and service ability are uneven. Secondly, the hotel has not worked out a set of standardized, systematic and feasible "incentive model". Third, individual behaviors such as arbitrariness of service skills are more serious.

3. The service quality needs to be optimized. From many inspections and guest complaints, it is found that the service quality of employees in various departments and positions in the hotel is high and low horizontally and good and bad vertically. The recurring problem is that some employees in some departments or positions are untidy, polite and initiative, poor reception service and inflexible in gfd. In addition, careless cleaning and untimely equipment maintenance have also affected the overall service quality of the hotel.

By reviewing the work of the hotel throughout the year, we encourage and spur the whole store to enhance self-confidence, cheer up, carry forward achievements and rectify problems. The governance objectives, business indicators and work plans for the new year will be formulated to guide the comprehensive development and concrete implementation of all the work of hotels and departments in the past 20 years.

The marketing department is the functional department responsible for handling public relations and marketing business, and it is an important window for the hotel to improve its reputation and establish a good public image. Making marketing plan plays the role of staff and assistant, and plays an important role in promoting hotels to clear marketing channels, open up markets and improve economic and social benefits. In the new year, I hope that all departments will cooperate happily in their work and jointly create good performance for the hotel.

Marketing daily work experience 600 words 4 times progress, the society is developing. Marketing is the key link of the company's rapid development. I have worked in the bathroom for _ _ years. In this _ _ year, I deeply realized the glory and hardship of this job, and also gained unprecedented growth. I can only concentrate on my work with a more diligent, honest and grateful heart. In the past 20 _ _ years, it was a year of great breakthrough and rapid development in my work performance. Under the sincere guidance and care of leaders at all levels of the company, with the sincere help and support of all my colleagues, I completed my marketing task with a positive attitude, diligent and pragmatic work, well-trained business, dedication and pioneering spirit, and according to the requirements and tasks of the company's superiors. Now I will briefly summarize my work in the past 20 years as follows:

I. Summary of 20 Years' Work

In 20___ _, I completed the marketing task of _ _ _ million in 2000, and the personal marketing task target of _ _ _ million issued by the company in 2000. With my continuous efforts, I actually completed _ _ _ _ million marketing tasks in 2000, exceeding _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _.

On the one hand, because marketers are in direct contact with customers, only by winning the trust of customers can they work smoothly, so I have always had a good cultivation, and I have always been generous and dressed appropriately. Marketing is not only selling products to customers, but also including after-sales service. In the after-sales work, I insist on receiving the information of customers' complaints. I will communicate face-to-face by telephone, fax or at the customer's place in time, discuss the solutions after learning more about the complaints or complaints, and reply to the customers in time. Follow up the implementation of the processing results until the customer's reply is satisfactory. After completing the marketing, I will go to the production workshop to do a good job of documentary delivery service, strive to make every order satisfactory to customers, always consider the interests of customers, and let customers avoid worries through a strong sense of service.

On the other hand, marketing work should always be full of high enthusiasm and passion, have the spirit of not being afraid of hardship and fatigue, and have the courage to be the first. I am used to making a detailed plan for myself before I start work, from the annual goal to the step by step. With a plan, we can work in an orderly way. I always believe that opportunities are reserved for those who are prepared, so I insist on active marketing instead of passively waiting for business opportunities. In my daily work, no matter whether the marketing process is smooth or tortuous, I will sum up my experience regularly, find out my strengths and weaknesses, and strive to be supplemented and developed in the next stage.

Two. Work plan for 20__

Summing up my work in the past year, I still have many problems and shortcomings in my work. I need to learn working methods and skills from other salespeople and peers. For 20 years, I intend to learn from each other on the basis of last year's work gains and losses. Focus on the following aspects:

On the one hand, I intend to study product knowledge, performance and use hard after determining the product variety. While doing a good job, I plan to study business knowledge, skills and marketing practice seriously in order to improve my theoretical knowledge, strive to continuously improve my comprehensive quality and lay a human resource foundation for the further development of the company.

On the other hand, in order to ensure the completion of the annual marketing task, we should collect information and summarize it in time at ordinary times, and strive to create better performance in 20__.

The marketing achievements made in 20 years are a great affirmation of my efforts, and will also spur me to be more diligent, practical and rigorous in my future work and create new marketing highlights.

I hope that in the new year, I can increase my marketing space through continuous efforts and hard work, and also win greater benefits for the company in return for the love of the company and leaders!

Daily experience in marketing, one month in the company, 600 words. I am really excited and confused about the marketing work that I have never been exposed to. Fortunately, with the enthusiastic help of my team and colleagues, I have mastered the basic professional knowledge in a short time in my own way and method, and have been well integrated into this marketing team, applied to practical work, and constantly improved my skills. Now I want to make a marketing summary of my work in July.

At the beginning, my master and I have been following up his project and bringing heat pipe materials to the developers. I learned a lot that I can't learn in ordinary life. Especially in marketing activities, we have to master only:

1。 We must know where our products are; Line signature

2。 Must master the knowledge structure, skills and knowledge related to market, socialization, humanities and communication;

3。 You need a firm belief to support your career. When dealing with complex people and complex society, whether we can adopt a treatment method and our own values can be effectively consistent, compatible and integrated.

4。 Professional marketing theory and skills;

5。 Face up to success or failure and sum up experience. This is what everyone who is a marketing major must have.

Next, according to my own understanding, I have a general understanding of the dynamics of the whole real estate development market. Start looking for new projects. Start from scratch, while learning product knowledge, while exploring the market. In case of marketing and product problems, consult colleagues and leaders in time to find solutions together. So far, I have searched 20 new projects. With the help of the elderly and leaders, the 18 project was miraculously successful. I know that this is inseparable from everyone's help, and I deeply appreciate the strong cohesion of the company. A complete collection of space album names

I also summed up some of my own little experiences:

1。 Fully understand the building materials market and corresponding industries;

2。 It is particularly important to master the functions of your own products;

3。 Don't trust customers too much, take the initiative;

4。 Pay attention to the movements of competitors.

The above is my summary of marketing work, and then it will be a busy period. I will struggle, seize the market attentively, learn and summarize, and create more glory for myself and the company!