Hello, everyone. I'm a daily happy briefing. I'm watching the annual Double Eleven coming. The annual Double Eleven is in full swing, but for students, it's not just Singles' Day, but also a festival where you can shop cheaply. So how should college students spend it in this annual Double Eleven shopping festival? Next, I will give you an analysis: how should college students spend the Double Eleven storm? Do you celebrate Singles Day or Chop Hands Day? Origin of the Double Eleven: According to the information provided by Baidu Encyclopedia, we can know that the Double Eleven Shopping Carnival refers to the online promotion day on November 11th every year, which originated from the online promotion activities held by Taobao Mall (Tmall) on November 11th, 29. At that time, the number of participating merchants and promotion efforts were limited, but the turnover far exceeded the expected effect, so November 11th became the fixed date for Tmall to hold large-scale promotion activities. Double Eleven has become an annual event in China's e-commerce industry, and has gradually affected the international e-commerce industry. [1] This is the origin of the Double Eleven Shopping Festival. Today, it has become a well-known grand festival. Let's look forward to what kind of record this year's Double Eleven will have! Record of Double Eleven: According to i query's data, in the first Double Eleven Shopping Festival in 29, the sales volume was 52 million, and there were 27 brands participating in the whole country. However, by the end of the second Double Eleven Shopping Festival, the statistical sales volume was 936 million, and 711 brands participated, which increased by 2 times. In the subsequent Double Eleven Shopping Festival, the Double Eleven started the road of being king, with sales of 3.36 billion in 211 and 2,2 brands participating. In 212, the sales volume was 13.2 billion, and 1, brands participated; In 213, the sales volume was 35.2 billion, and 2, brands participated; In 214, the sales volume was 57.1 billion, and 27, brands participated; In 215, the sales volume was 91.2 billion, and 4, brands participated; In 216, the sales volume was 12.7 billion, and 98, brands participated; In 217, the sales volume was 168.2 billion, and 14, brands participated; In 218, the sales volume was 213.5 billion, and 18, brands participated; In 219, the sales volume was 268.4 billion. In 22, the sales volume was 372.3 billion.

Every year, the Double Eleven will break the previous year's record and hit a new high every year. So how much will the pre-sale amount be in this year's Double Eleven Shopping Festival? You may wish to guess! Why do Chinese people like to stock up on the Double Eleven? I think the most important reason for this problem is definitely: cheap.

For most people who participate in the Double Eleven shopping, the goods during the Double Eleven period are indeed much cheaper than usual. Just like I am a student myself, I can tell you with my conscience that the Double Eleven shopping will be much cheaper. Usually the price is 5 yuan, while the price of Double Eleven is 4 yuan. Some goods have a buy one get one free discount, which is a discount for consumers. So everyone likes to stock up on the Double Eleven.

However, not only do people hoard goods on the Double Eleven because they are cheap, but some people follow the crowd and watch others around them buy, so they buy them themselves. This kind of people is not a minority, and merchants also take advantage of consumers' heavy psychology. Then the focus of this issue is coming. I am a student, so I have to think about this problem from the perspective of students. Next, I will give you an analysis.

(The data in this picture comes from "Xinyi Campus") The reasons why students participate in the Double Eleven: First, as students, there are always goods to buy, boys' shoes and autumn clothes; Girls' cosmetics, bags and beautiful clothes must be bought. Double Eleven is a good opportunity. I can buy clothes in winter or late autumn at this time, just like I will buy clothes for the New Year on Double Eleven. The second point: the double eleventh party will stimulate the desire to buy, just like my girlfriend, who visits Taobao every day, recommends beautiful clothes every day, and wants to buy them when she sees them. Now, under the control of big data, the products that I have seen in the previous second will be recommended in the next second. Some products that I like are just good to look at. As a result, I have been recommending them after reading them once. The more I look at them, the more I like to buy them. Finally, my heart is horizontal: Come on, buy them! The third point: it is mainly cheap. I like playing basketball. I pay attention to the price of sneakers every year, especially on the Double Eleven. At this time of the year, the price of sneakers will be much cheaper than usual, not only sneakers, but also other products, just like my girlfriend's cosmetics. I usually buy a mask in 1 yuan, and I will get one free on the Double Eleven. This discount is really hard. Reasons why students don't participate in the Double Eleven: Reason 1: Constantly refresh the order status.

I finally grabbed my favorite product. After submitting the order, I turn on my computer or mobile phone every day to refresh the order status, but after waiting for several days, I received a short message, "Dear XX, the store is working hard to deliver the goods 24 hours a day, and it is expected to complete the delivery on the 2th at the latest. Thank you for your patience:) "Although it hasn't been delivered yet, it has at least given me a hope." Even many people have no hope. Some stores have been dragging their feet in delivery, and some stores have delivered goods without updating the logistics status, so consumers can't judge where the goods they buy are.

reason 2: I regret that the order was too hasty.

Double Eleven, we only have 24 hours, but we have to do it alone-choose the style-compare it-watch the evaluation-watch the after-sale-watch the buyer's show. If so many programs are working, we will choose to spend more time! Inevitably affected by goods, sorry to place an order!

reason 3: buying crazily after promotion.

if you don't want to go shopping, you will be happy when you see all your colleagues are buying. Buy a better one, but you will find that several days have passed since the Double Eleven, and the prices of some businesses are still the same. I can't help feeling that the merchants are cheating me. The benefits of Double Eleven to students: First, Double Eleven enables college students to meet their material and spiritual needs, which are limited by the gap between prices and living expenses. The promotion of "Double Eleven" provides a way for college students to buy goods with less money than usual, and the price reduction narrows the gap between college students' purchasing power and commodity prices, which is undoubtedly very beneficial for college students with limited living expenses. In addition, while purchasing, the material possession and spiritual satisfaction in the shopping process also enrich the material and spiritual needs of college students. According to a survey conducted by China Youth Network, 76% of college students think that what they bought is what they need now, 2% think that they may use it in the future, and only 4% buy it because of the discount, which means that at most only 24% of college students have vague personal needs because of the promotion of Double Eleven, and only 2.54% think that they are purely impulsive consumers, so the advantages of Double Eleven Shopping Festival outweigh the disadvantages for college students.

second, double eleven began to warm up at the end of October. This warm-up period enables college students to objectively analyze the cost performance of goods when purchasing, face up to their own purchasing needs, and become more rational when shopping. According to the survey of China Youth Network, 74.3% of college students' monthly living expenses are above 1 yuan, and 76% of them spend less than 1 yuan during the Double Eleven period. Comparing the monthly economic situation of college students, we can see that most college students have a suitable consumption quota. Moreover, 59.64% of college students are willing to save money in advance to cope with the Double Eleven, and 1.91% of college students consume credit by stages within the economic conditions. Only a few extreme people consume in advance because of pursuing pleasure and satisfying vanity, and the vast majority of college students still consume rationally. Disadvantages of Double Eleven to students: First, it will lead to students' over-consumption, which means that students' living expenses were originally 2, yuan a month. As a result, because there are many things to buy, the goods they bought can be called over-consumption, which may affect students' consumption concept. Second: it will lead to students' impulsive consumption. Everyone in the dormitory bought beautiful clothes, beautiful shoes, new cosmetics and bags on the Double Eleven, but they have already bought them some time ago. Seeing that their roommates are buying, they can't restrain their desires, so they follow the trend and start with a batch of cosmetics and clothes. Third: it will lead to students' consumption in advance. What should I do if the goods I bought on the Double Eleven exceed the budget? At this time, I will think of flower buds. Yes, flower buds can be used for emergency, but using flower buds can't pay for goods exceeding the budget, because flower buds belong to advanced consumption. What's more, college students don't have their own economic sources now. Why should they go ahead and spend? What do people think of students hoarding goods in the Double Eleven? So what do people in society think of students hoarding goods in the Double Eleven? I will tell you about it in three aspects.

first, what do teachers think of students hoarding goods in the Double Eleven? Li Lingfang? (Professor and Deputy Head of the Department of Industrial Economics, School of Management, Fudan University)

Second, what do parents think of students hoarding goods on the Double Eleven?

third: how do merchants view students hoarding goods on the Double Eleven?

what do peers think of students' double eleven hoarding?

Please click to enter a picture to describe

Please click to enter a picture to describe your personal experience:

Since the advantages and disadvantages of the Double Eleven for college students have been analyzed above, I might as well mention my personal experiences with people around me. Xiao Liu is one of my roommates. He participated in the Double Eleven when he was a freshman in 18 years. In that year's Double Eleven, Xiao Liu spent a lot of money, bought a lot of things, and then owed 2 yuan to the flower garden. Most of the things he bought were useless. Later, he skipped breakfast every day, so he didn't drink drinks for lunch and dinner. He saved money if he could, and finally spent three months paying back the money.

Let's talk about myself after Xiao Liu. I didn't take part in the Double Eleven in my freshman year, but I bought 3 items in my sophomore year. Because I didn't buy clothes in my freshman year, I planned to buy them myself in my sophomore year. As a result, I bought about 2 clothes myself, but my parents didn't say anything. I bought some delicious food and bought a mechanical keyboard (2 yuan, later sold it at 5). In fact, I personally think that clothes were still expensive that year. In fact, I didn't have to buy so many things at all. Later, I reflected on myself and summed up the following reasons: First, following the trend and watching people around me buy things, I don't feel like I can't get in; Second: I bought gifts for my parents and clothes for myself; Third: I still have some things that are really useless. I think I may use them in the future, so I started. As a result, I really used them less, but I don't need to buy them at all. Fourth: half of the things were not intended to be sold, and I didn't think they were useful. I just happened to see them when I was visiting Taobao and suddenly wanted to buy them. Does this mean that I can't stand my desire? Precautions:

1. Beware of scammers pretending to be sellers

Many college students are shopping crazily in the Double Eleven, and scammers are also gearing up. According to the previous online shopping scam, the police put forward the most gullible link for the public: the online shopping is abnormal, that is, it needs to be re-paid or refunded, and the online store is abnormally unable to pay. Don't trust the so-called customer service, let alone transfer money directly according to the other party's requirements, and go to official website to check it out. Online shopping should be on guard against "false delivery"

"During the peak period of" Double Eleven "online shopping, due to the large order volume, logistics overload and other reasons, merchants delivered goods beyond the promised time and even provided false delivery information, and merchants refused to apply for returns from time to time. When college students buy online, they should keep important chat records, shopping receipts and order information, which is conducive to active rights protection.

2. Refund may be a routine

In case of "transfer", "card bill" and "refund", everyone must be vigilant and don't believe the lie that the scammer asks you for a refund of the bank card number and verification code.

3. Pay attention to the payment link

Be sure to use regular payment channels, and don't click on the payment link from unknown sources.

4. Beware of winning prizes and red envelope fraud

During the Double Eleven Shopping Carnival, all kinds of fun and exciting red envelopes followed, and scammers from all walks of life also released a large wave of virus red envelopes, fake red envelopes and fake winning information to deceive college students. Remember not to dial the phone number provided by the winning information and the website link address sent at will.

5. False Haitao should be careful

Cross-border logistics information and shopping receipts can be forged. College students should be wary of being deceived by the words from Japan and the United States marked on the webpage. It is recommended to buy from a regular website, and don't trust some shopping links that are freely circulated and shared.

6. "Pay-as-you-go" and "Send-for-free" Tibetan scam

Some scammers tell you that the goods are free, but they need to pay tens of yuan for postage. Although the goods in the picture look high, when you receive them, you will find that they are not worth a few dollars. Don't believe that pies will fall from the sky. If you encounter such a situation, you must refuse.

7. Don't be credulous

Liars will pretend to be your relatives and friends, especially college students, through some instant chat tools. I hope you can help them pay the bill. It will be blacked out after paying the fee.

8. Live broadcast is mixed with good and bad goods, and keep calm when watching

When facing the strong promotion of the anchor, keep calm, restrain the impulse, and try to choose a reputable on-site delivery merchant for trading. In order to ensure property safety and transaction records, private transactions shall not be conducted without leaving the platform, and payment shall not be made by direct transfer, remittance to private account, sending payment link page or scanning QR code. Summary:

In fact, there is no fixed limit for whether to chop hands on the Double Eleven. It still depends on the current students' financial ability and demand situation. If there is demand, buy it. If the demand is not high, you can not buy it first. If it is really necessary, you must buy it. What's more, you must not spend money in advance, and you must not buy big money to save face. As a student, the most important thing is to study. You should pay attention to swindlers in shopping centers and beware of criminals. If you are cheated, you can seek help from customer service, teachers, parents and police. Reference article:

[1] Double Eleven Shopping Carnival

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The following is a questionnaire I made in my dormitory about college students' views on the Double Eleven. If you are interested, you can have a detailed look.