As of January this year, Xiaohongshu has more than 220 million registered users, mainly those born in the 1990s and 1995s, with the majority of female users. Naturally, such high-quality channels cannot be ignored by promoters. After scanning the existing online tutorials on Xiaohongshu, they all say that they are scratchy but not scratchy. Today I will share some practical information about Xiaohongshu to teach you a combination of sustainable development. The picture below is a popular article published before. In less than a month, it has nearly 170,000 views, 1,00 likes, and 50 fans. 1. Traffic Portal To operate Xiaohongshu, you must first know where your copy will be displayed, which is what we call the traffic portal. Xiaohongshu has three major traffic entrances: keyword ranking, natural display, and related recommendations. The Xiaohongshu app has a built-in search function, and corresponding content will appear when searching for keywords. Therefore, keyword ranking has become an important traffic portal for Xiaohongshu. Generally speaking, customers who search for keywords are precise target customers, and competing for keyword rankings is naturally a key step in Xiaohongshu promotion. When the keyword ranking is displayed, it is divided into three parts: comprehensive ranking, hottest ranking, and latest ranking. The content displayed on the Xiaohongshu homepage discovery page is what we call natural display. Natural presentation is based on the intelligent matching mechanism, that is, the system matches and presents the content of interest to the user based on the user's identity attributes. Relevant recommendations mainly appear at the bottom of each note's comments, and are generally close to or related to the content of the note. 2. Important factors: Whether a Xiaohongshu account can be operated, the most important thing is whether the weight can be increased. The account will be downgraded by the system, which may range from traffic restriction to ban. This part focuses on how to avoid power reduction. Avoiding minefields can naturally increase weight. 1. The nickname cannot contain any marketing product words. After many friends registered on Xiaohongshu, they posted more than a dozen notes without even reading them, let alone liking or following them, because the nicknames contained marketing words and product words. Xiaohongshu is a social sharing community, and the government will curb and crack down on any form of marketing behavior. When many people first start running Xiaohongshu, their nicknames like to use marketing words and brand words, such as XX product general agent, and they will lose at the starting line because the official will not give you a chance to show off. Be sure to avoid nicknames with obvious marketing properties to avoid losing authority. 2. Published notes should have a unified theme, publish beauty-related notes in a unified manner, and make travel-related notes. Many people who make Xiaohongshu like to follow the trend and post whatever is popular. In fact, this is a big no-no. The same theme style is more conducive to reflecting your professionalism and letting the system know your content theme and professionalism. When the system recommends content to users, it will prefer your professional notes. 3. The higher the Xiaohongshu user level, the higher the weight. Xiaohongshu’s user level is divided into 10 levels: Diaper Potato, Bottle Potato, Trapped Potato, Bubble Potato, Sweet Tube Potato, Pony Potato, Cultural Potato, and Copper Potato. Crown potatoes, silver crown potatoes, golden crown potatoes. The higher the grade, the higher the weight. After opening an account, you must first unlock your user level and then upgrade your account level. 4. Interactive data Reasonable interaction is an essential core factor for any social media. To increase the weight of Xiaohongshu, interaction data needs to be optimized. Interactions include likes, comments, favorites and follows. Some people will choose to brush some data for their accounts. In principle, there is no big problem, but it is worth noting that it must be controlled within a reasonable range. For example, the ratio of likes to impressions is generally between 0.5% and 2%, which is reasonable within this range. If only 100 notes are displayed but there are 20 likes, it is obviously unreasonable. 3. How to create popular text 1. The title of the appropriate headline should be attractive, and the headline should be just right, so that users have a desire to go in and read more. Rhetorical questions, interrogative sentences, and titles that can arouse user curiosity can all be used. However, we must be careful not to clickbait for the sake of clickbait. If your content is 108,000 miles away from the title, other people won’t stick around when they click through. Therefore, when I say make appropriate headlines, the headlines are exaggerated. The system will review it directly, but the size must be kept in mind. For example, reference: List of 12 constellations of scumbag men, what is the Leo seat like? 2. Labels are important! Labels are important! Labels are important! Xiaohongshu can add up to 9 pictures for each note, and add up to 10 tags for the note pictures. Tags can directly participate in rankings as keywords, and can also match the user's identity attributes. Therefore, making good use of these 10 tags when publishing notes will bring many benefits to your notes. This is very important, everyone must remember! 3. Choosing the right topic is more conducive to exposure. When publishing each note, you can select the corresponding topic. Each topic will have a corresponding index, and the topic can also participate in keyword ranking. Therefore, when we choose a topic, we must choose a topic that is relevant to our content and has a high index. Choosing the wrong topic may also result in your article being rejected by the system. 4. The picture must be clear, and the standard size picture must be clear. The full-screen size ratio of Xiaohongshu pictures is 3:4, so it is best to use the 3:4 size. I usually use the size of 1440*1920. As long as you know something about PS, making a high-definition picture is not a problem. 5. The content of the annotation should be controversial and able to arouse discussion. Users do not like notes that are too boring. When we publish notes, we should publish some articles that can spark discussion. Some controversial articles are most likely to arouse discussion among users. The notes I posted before will be refuted by some people in the comments, which can greatly promote the interaction of the notes. But remember, don’t scold users in comments. This can easily damage your image and may result in being reported.

4. Transformation methods Whether it is creating popular articles or increasing fans, the ultimate goal is transformation. Operations without transformation are rogues. So how should we transform our Xiaohongshu operation? Here I teach you some tips and some issues worth noting. 1. Use qq email to sign. I don’t know if this is a loophole or the official intention. After a long period of actual testing, the QQ mailbox in the Xiaohongshu signature will not be downgraded for the time being. After many modifications, Xiaohongshu only displays the first two lines of the signature. You can simply introduce your business in the signature and bring your QQ email address. Bind your email to WeChat and your target customers will understand. You can find your WeChat directly using your qq mailbox. This approach is currently feasible, but the future is unknown. 2. Another way to guide transactions through comments is to guide customers to make transactions based on the content of comments. A smart way to do this is to comment in a trumpet, "Where did you get this? Can I contact you?" "Help" "I want it too, can the blogger keep it private?" etc. However, be careful not to leave contact information in the comment area, as this may cause the entire note to be blocked by the system. 3. Import private messages to WeChat. When a user directly sends you a private message, you can send him a picture of the contact information and ask him to add it to WeChat. Sending letters or numbers directly will be blocked by the system and may not be visible to users. But this method is not safe, because if someone wants to have sex with you, they will report you using your private message and ban or seal you for 48 hours. Therefore, it is safer to choose the first and second methods. 5. Multi-number operation strategy The above mentioned are all single-number operation methods. This section tells you the ideas and methods of multi-number operation. The advantage of multi-number jobs is that they can create a traffic matrix, and the effect of batch jobs is amplified in series. The disadvantage is that the cost is relatively high. 1. One-number, one-machine, one-card Xiaohongshu account needs to be registered with a mobile phone number and logged in with a separate device (I currently operate more than 50 accounts, and one account uses one mobile phone to log in to the app). Each account uses traffic and cannot share a network to prevent system association from limiting current. If you log in using the same network, one account will be restricted and so will the other accounts. Therefore, the operating cost of multiple numbers is very high. Dozens of cards and mobile phones are all money! Friends who have the conditions can consider it. If there are no conditions, you can make 2-3 numbers and enlarge step by step. 2. Nicknames and signatures are not repeated. The nickname of each account is not repeated, and the signature cannot be repeated. If the signatures are not repeated, and lines with different meanings can be changed, part of the content can be changed to keep a unified email address. 3. The content is not repeated and fake originals are shipped in batches. If everything is ready, then the most important part is the content, which is also the biggest headache for everyone. I’m here to teach you a method of moving and how to find relevant content. I won’t go into details about this because everyone knows this. Do you just copy other people’s content into your notes and that’s it? nor! It is not easy to recommend direct plagiarism (although Xiaohongshu’s anti-plagiarism function is not very powerful, it still has a certain algorithm); secondly, it is easy to infringe, so just don’t be serious when it comes to it. If a serious blogger directly accuses you of copyright infringement, that would be troublesome. So what's better? It's very simple, just process the text content into image content. Format it your way and remake it into a picture, then publish it and then use refined text for text. Everyone’s style is different, so I won’t go into details here. I believe everyone can understand. I want to mention here that if qualified friends can raise a few original copywriters, of course the cost will still be high, but this is a long-term solution.