Regarding the design of mother's day activities, in order to ensure the smooth and successful work, it is often necessary to make detailed preparations in advance, and the plan belongs to one of the planning documents. How should we make a plan? Let's share the activity design and related materials about Mother's Day.

Mother's Day Activity Design 1 I. Activity Purpose

1. Through this activity, show xx's humanistic care for customers, establish a good image of the enterprise in the eyes of customers, and enhance the reputation of the project.

2. Customer participation: Call customers with the Housing Fair in the early stage.

Second, the theme of the event

"May Day, Thanksgiving Day and Mother's Day"

III. Contents of activities

Activity time: May X, 20xx.

Venue: Field Sales Department of xx International Plaza

Theme activity 1: 100 people sign for Thanksgiving Mother's Day.

Activity form:

1. Put an inkjet background on the door of the on-site sales department, collect customers' signatures, and write down Mother's Day wishes to my mother.

Anyone who signs can get a bunch of carnations as a gift for his mother in the sales department.

3. One hundred people signed the photo for future publicity and display, and fixed the 20xx eternal Mother's Day.

4. Send a message to mother on the spot:

Content:

1, you always hang on to me no matter when you are around or on the horizon; Rich or poor, you always accompany me; Young or old, you are always busy for me; No matter plain or brilliant, you always treat me equally; No matter happy or sad, you are always by my side. Mother's Day is coming, dear mother, you have worked hard. I wish you happiness, health and good luck!

2. Mom, I wish you: you ran away with a smile and walked away with a smile. San Xiao was in a good mood, laughing four times, laughing in high spirits five times, laughing in good health six times, laughing happily seven times, laughing without wrinkles eight times, laughing nine times and laughing ten times!

Background wall content:

Tribute to mother, 100 signature.

Content: Love May Day, be grateful for Mother's Day, and fix the eternal Mother's Day in 20xx.

Theme activity 2: DIY cake-grateful for the maternal love that never dies.

The DIY cake activity was put inside the sales department, and participants expressed their gratitude to their mothers by making cakes for them on Mother's Day.

Activity description: The professional dessert chef prepares the cake prototype. Participants can DIY their favorite patterns on the cake, put them in beautiful gift boxes, write down what they want to say to their mothers with post-it notes prepared by the staff in advance, and give them to their mothers around them.

Quantity: 50 copies

Activity notification: Method: SMS+call back from old customers.

Fourth, the site layout

Activity layout: spray-painted background wall is placed at the entrance of the sales department to facilitate the interaction and participation of the audience. There are desks and oily pens next to the background wall, and the staff will preheat the venue in advance for the audience to sign. Equipped with stereo, microphone, leaflets, prizes (carnations) and so on.

There is a banner hanging on the rainbow door in front of the sales department, which reads: xx International Plaza wishes the owners a happy Mother's Day.

Verb (abbreviation of verb) activity flow:

At 9: 20 on May X.

Start playing stage background music, and the sales department will play background music. The background music prompts songs related to Mother's Day, such as Grateful Heart, Mother by Candlelight, Where Peach Blossoms Bloom, Mother and so on.

From 10: 00

The background music continues, please sign your name.

9:30— 16:30

Throughout the day, visiting customers can sign freely.

During 10: 00- 16: 30, DIY cake making activities will be carried out simultaneously.

Mother's Day Activity Design II. Activity theme:

Warm May, Thanksgiving Garden Activities Theme:

Second, the activity background:

Mother's time is like the shadow of your future. You are embracing glory, but mother is accumulating vicissitudes, just like a meter of sunshine in winter. The warmth our mother gave us is like a spring breeze, and the warmth she gave us is still a touch of richness in autumn.

Maternal love is always a heavy love accumulated full-time, thick and warm, just like April in the maternal love sky! This kind of love is worth recalling, remembering and thanking, but how much love does an inch of grass have in three years? Let's pass on our warmth to our mother on this sunny spring lake!

Third, the purpose of the activity:

Purpose of the activity `:

1, carry forward the traditional virtues of the Chinese nation;

2. Through Mother's Day activities, let students realize the goodness of mother and the greatness of maternal love.

3. We should learn to repay our mother and give her spiritual comfort;

4. Let college students learn to be grateful, let us be enveloped in the atmosphere of love, and learn to care for everyone around us with heart;

5. Enrich campus cultural life.

Four. Target audience:

Xiaogan college staff

Verb (abbreviation for verb) Activity time:

20xx May 13, 8: 00 ~ 12: 00

VI. Main organizers of the event

Organizer: Student Affairs Office

Organizer: Student Union

Sponsor: to be determined

Seven. Location: English corner Location:

Eight. Activity flow: Activity flow: Activity main content: The main purpose of this activity is to publicize the arrival of Mother's Day and propose to send blessings to mothers. This activity consists of three parts: "Warm my heart with deep maternal love", "cohesive love" and "family affection".

1, the thick maternal love warms my heart-the thick maternal love warms my heart in the large-scale essay competition.

① Theme: Strong maternal love warms my heart;

2 genre is not limited, words are not limited, and true feelings are needed;

③ Time: May 20xx1~ May 20xx10;

④ Awards: First Prize: 1 Second Prize: Third Prize: 3 Awards: 5 Awards.

⑤ Jury: to be determined; Note: The prize is to be determined.

2. Cohesion of Love Cohesion of Love —— Signing a blessing activity to rally love.

① Theme: Leave traces of love;

Content: Sign your name and write down what you want to say to your mother or what you want your mother to say on the blessing paper;

Props: banners (black thick pens), wishing boards;

4 position: family corner;

⑤ Time: 8: 00 ~12: 00 on May 3rd, 20xx;

3, true confession true confession-family contact true confession

① Provide mobile phones at the scene for students to talk to their mothers;

② The content and time of the dialogue are not limited;

③ Time: 8: 00 ~ 12: 00 on May 3rd, 20xx.

Nine. Activity arrangement:

1, publicity stage

(1) Poster (including pre-preparation publicity and publicity during the event);

(2) Send officials from all departments to distribute leaflets at the entrance of dormitories and canteens to arouse students' enthusiasm, encourage them to actively participate, introduce the activities in detail and let them consult;

(3) network and radio publicity, publicity on the school website and radio, and sending messages to colleges, societies or QQ groups on a regular basis;

(4) regular publicity, publicity in the chairman's regular meeting and regular meetings of various departments.

Step 2: Preparation stage

(1) Guest invitation:

I. Distinguished guests of college leaders and sponsors

B. Issue invitations to major organizations and associations;

C, the specific details should be asked to the college teacher in time.

② Articles preparation: leaflets, invitations, tents, tables and chairs, stereos, microphones, cameras, video cameras, banners, water-based pens, all kinds of colored pens, stickers, posters, venue layout, essay prizes and other effect decorations.

X. Personnel arrangement:

1, activity planning group: network department;

2. Commander-in-Chief: Presidium;

3. Propaganda Group: Office and Propaganda Department;

4. On-site interview photography team: Propaganda Department and Network Department;

5. On-site arrangement group: learning department, girls' department, literature and art department and practice department;

6. On-site commentary group: Propaganda Department and Psychology Department;

7. Order Maintenance Group: Ministry of Rights Protection and Ministry of Sports;

8. Sponsor of the event: Ministry of External Relations;

9. On-site coordination group: Logistics Department;

10, Equipment Management Group: Equipment Department;

1 1. Safety management group: public security department;

12, emergency group: public security department;

Note: Each department can go to other departments for help in the division of tasks.

XI。 Activity budget:

Materials, posters, materials, printed color notes, water-based signature pens, essays, prizes, work costs, invitations, working capital, etc.

Twelve. Matters needing attention

1, pay attention to the safety problems in the process of activities, and always put safety first;

2. Pay special attention to the weather changes a few days before the event. If it rains heavily, be prepared to postpone the activity.

3. Prepare enough tents on the day of the activity to facilitate the activities on the day of the activity.

Activity design about Mother's Day 3 This year's Mother's Day is on May X, XX, followed by May Day holiday. General shopping malls will link May Day and Mother's Day for promotion, so this year's Mother's Day shopping mall promotion should be combined with May Day shopping mall promotion activities.

I. Market Purpose:

The closing of the Fashion Culture Festival and the launch of Mother's Day activities coincide with the May Day holiday, and Mother's Day is bound to bring the second sales climax in May. Now more and more attention is paid to filial piety and beauty. How to arouse filial piety and women's instinct to love beauty is a problem that businesses must consider. Mother's Day sales focus on cosmetics, accessories, women's wear and women-related products. Strive to win sales with the advantages of commodity promotion and mother's day atmosphere.

Second, the theme of the event:

Activity time: May X-May X?

Sales target: xxx ten thousand yuan increase: 0

Promotion expense rate: 0,41%

Four. Activities:

Cultural activities: May X 14:00/ Bernice Women's Wear Show.

(Full-court activity plan 1)

1, send domestic service in full, and love your mother to send holidays easily.

Activity Description: If the accumulated shopping amount reaches 1 ,000 yuan or more (your goods reach 1 ,000 yuan), you will be given a 1 housekeeping 3-hour service card, and the invoice balance for participating in the activity will not be accumulated.

It is more warm and practical to design or print your own card face as a coupon or full payment. It is newsworthy.

Purpose of the activity: enrich shopping mall activities, encourage consumption, and make the overall promotion more full; 100 cards per day until they are delivered.

Budget: 100*40*3= 1XX

(Full-court activity plan II)

2. Send silver ornaments in full, wishing my mother peace and happiness.

Activity description: When the total amount of clothing shopping is over 2,800, give away silver jewelry 1 piece (choose 0 from 65438+3, the value is about 50 yuan). Invoice balances that have participated in activities are not accumulated.

Purpose of the activity: enrich shopping mall activities, encourage consumption, and make the overall promotion more full; Lucky, more acceptable. Commodities in department stores or women's clothing departments. )

Budget: 100*50*3= 15000.

3, 100 special gift of love to dress up for Mother's Day

Activity time: May X-May X (three days)

Activity department: department store, women's clothing department and leisure department.

Activity description: One hundred Mother's Day special offers were launched, which formed a certain momentum. Mainly to attract customers to enter the counter to find, through special goods to drive the sales of other goods. Every special item should have a pop prompt "Mother's Day Special". In addition, some products can also be recommended by various departments, prompting "Mother's Day Recommendation", thus making the festive atmosphere of Mother's Day more intense.

Verb (short for verb) Media support:

"xx Evening News" is double-pass 19800 yuan, news from websites, xx Business Daily and other media.

Sixth, the promotion atmosphere in the mall is set off:

Pop, light boxes in the lobby, advertisements on both sides of the escalator and notices at the gate are posted on the "Mother's Day Price Ceremony" on each counter.

Seven. Activity cost budget:

Advertising fee: 19800 yuan. Art typesetting: 1.500 yuan; Activity and gift expenses: 1.500 yuan; Total: 36,300 yuan.