As the traffic scale of Xiaohongshu continues to grow, more and more people are realizing the advantages of grass-planting marketing and promotion, and also want to do traffic promotion in Xiaohongshu, so today Ma Media will talk about how to promote and attract traffic in Xiaohongshu, and why we promote and attract traffic in Xiaohongshu. We hope it can be helpful to everyone. 1. How to promote Xiaohongshu to attract traffic? Xiaohongshu promotes and attracts traffic, that is, attracting users through content creation on the Xiaohongshu platform, and then using some guidance to redirect users to other platforms or contact information, which becomes the private domain traffic of merchants. Among them The key lies in "attracting users" and "user conversion". Today we will only talk about the latter. How to convert private domain traffic without being blocked by the Xiaohongshu system? Here are some common practices compiled by Laima Media :·Homepage Drainage Method - We all know that the personalized signature and Xiaohongshu number on Xiaohongshu's homepage can be changed by the user themselves, so we can circumvent Xiaohongshu by putting contact information in these two places. Systematic review, and then guide users to view the homepage contact information in our notes or comments to achieve the purpose of attracting traffic. ·Pinned Note Drainage Method - Putting contact information in the pinned note on the homepage is also a very common way to attract traffic, because pinning it on the top of the homepage will attract the attention of all users who click on the homepage. It should be noted that it should not be placed directly in the body of the note. , it is best to put it in the picture of the note, such as a screenshot of the contact information, etc., so that it is not so easy to be judged as a violation. ·Private message diversion method - Since Xiaohongshu's review of private messages is relatively loose, you can explain in the notes that users in need can privately message themselves to obtain contact information or store names, but repeat the same content to fans three times and The above can easily be judged as marketing promotion information by the Xiaohongshu system, regardless of whether it is text or pictures, so you need to pay attention to the change of wording. And you should not reply too continuously, otherwise you will easily be banned by Xiaohongshu. It is safer to reply to different users at least 3 minutes apart. How to do Xiaohongshu promotion and drainage? What are the more common drainage methods? Small account drainage method - If you are still not sure about the previous methods and are afraid of being restricted, you can try to prepare a small account and change the name to For a nickname that is similar to the big one, put the contact information of other platforms on the small one's homepage (the pinned notes, Xiaohongshu number, personalized signature, etc. mentioned above), and then comment in the big one's notes. The big one can pin it to the top This comment, or collecting the account's notes with contact information, guides users to discover. This method is currently relatively safe, because no matter how the system checks, it can only punish the account without affecting the account. to large size. Of course, it should be noted that it is best not for large and small accounts to log in on one device, otherwise there is still the risk of being judged to be in violation by the system. 2. Why promote and attract traffic in Xiaohongshu? Xiaohongshu’s user group is young, receptive, high-consumption level, and inclusive. Coupled with the universality of the grass-planting marketing model, Xiaohongshu’s marketing model is decentralized. Advertising content tends to be invisible, which brings extremely high conversion potential to ad placement. It can not only expand influence and accurately attract precise users, but also has very low promotion costs. Overall, it is extremely cost-effective.