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Gym card application activity plan

In order to ensure that activities are carried out in a scientific and orderly manner, it is often necessary to formulate an activity plan in advance. An activity plan is a written plan for a certain activity. So do you know how to write an activity plan in a standardized way? Below is the gym card application activity plan I compiled, I hope it will be helpful to everyone. Gym card application activity plan Part 1

1. Activity theme

Passion blooms, the era is full of love

2. Activity time

x x month - x month x day :00, a special area is opened on the side of the gym on the 6th floor. The on-site microphone is connected to the broadcast room. Couples can sing or express their true feelings to him or her through love song duets or true confessions. and played instantly via radio. At the same time, exquisite gifts are prepared for each couple.

(2) The fragrance of roses for romantic lovers

During normal business hours on x, x, customers can go to the promotion service desk on the 6th floor to receive a free rose (limited to xxx). If you spend xx yuan on the same day, you will get a box of exquisite chocolates for free.

IV. Expenses

1. 2 exhibition boards: xxxx yuan

2. 2 lintels: xxxx yuan

3. Print advertisement: xxxx yuan

4. Gifts (roses, chocolates) are the responsibility of xxxx

5. Audio cost: xxxxx yuan

6. Other miscellaneous expenses : xxxx yuan

Total: about xxxx yuan (the cost of roses and chocolates is not included)

5. Tips

For this activity, VIP cards are available Use the discount feature. Gym card application activity plan 2

1. Activity time:

July 20xx (store celebration month)

July 25, 20xx (theme day) ) Lunch Party

2. Theme: Thank you for your company for ten years!

3. Activity content:

1. Entry gift: a free weekly card worth 168 yuan

Admission gift: a free monthly card worth 388 yuan (Apply for season card or above)

Recommendation is polite: double the points for member referrals (exercise time)

Theme gift: One person will be drawn to join and renew on July 25th. Membership, 100% cash back. (Only for members who applied for the card this month)

2. Loyal member selection (tentative)

Event time is July 10th to July 20th

Activity format: All 52 Fitness staff will select ten loyal members before July 20th

Selection criteria: length of membership, number of workouts

3. Points cashback activity

Event time: July 6th to July 25th (20 days)

Event format: During the validity period of the event, members will earn one point for each day they enter the venue and receive a cashback of ten yuan. (Deductible coupon) The maximum cash rebate is 200 yuan. (Only for card application and personal training, no discount, card application fee can be deducted)

4. Double points will be returned for referrals from old members (new members)

Card Type-price rewards

Semi-annual card costs RMB 700 for every person you introduce, and you get one month of exercise time for free (this month only)

Ordinary annual card costs RMB 988 for every person you introduce, and you get two months of exercise time for free Time (this month only)

Two-year card costs 1,688 yuan for each person you introduce, and you get four months of exercise time (this month only)

Family card costs 1,688 yuan for each person you introduce. Free four months of exercise time (only this month)

Note: Member referrals must be brought in by the member in person, otherwise there will be no double rebate

5. Renewal of old members

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Card type price

Ordinary annual card 988 yuan

Points can be used as cash + 2 months membership time + two private lessons worth 400 yuan + monthly card One card + 2 months free card suspension + sports pocket + monthly cash back draw.

Two-year card 1688 yuan

Points can be used as cash + 4 months membership time + a bi-monthly card + two private lessons worth 400 yuan + 6 months free Card suspension + 8G USB flash drive + monthly cashback lottery.

Family card 1,688 yuan

Points can be used as cash + 4 months of membership + one monthly card + two private lessons worth 400 yuan + 6 months of free card suspension +Yoga Mat+Monthly Cash Back Draw.

6. New card members

Card type price

Ordinary annual card 988 yuan

2 months membership time + month One card + 2 months of free card suspension + two private lessons worth 400 yuan + sports pocket + monthly cash back draw.

Two-year card 1,688 yuan

4-month membership time + a bi-monthly card + 6-month free card suspension + two private lessons worth 400 yuan + 8G USB flash drive + monthly cashback lottery.

Family card 1,688 yuan

4-month membership time + one monthly card + 6-month free card suspension + two private lessons worth 400 yuan + one yoga mat +Monthly cash back draw.

7. Personal training

During the store anniversary period, you can enjoy the following discounts:

For 12 sessions, 200 yuan/session and 2 additional sessions

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For 24 lessons, 190 yuan/session and 4 free lessons

For 36 lessons, 180 yuan/session and 6 free lessons

For 48 lessons, 170 yuan/session 8 additional classes will be given

Additional 10 classes will be given for 50 classes at 160 yuan/class

12 classes will be given for 50 classes at 150 yuan/class

Apply for 144 annual personal training sessions (original price 28,800), event price: 23,040 yuan (free mountain bike worth 1,500) only for one person, first come first served.

8. Star member selection, members who have made breakthrough improvements through exercise (provide two before and after exercise photos)

9. Member competitive competition (under planning)

10. July 25, 20xx

Awards and lottery activities, gym card application plan 3

Pre-sales of fitness clubs are very important, because he is The true reflection of the market positioning of the project, the first exploration of the market for the sales strategy, and the practical basis for the project's follow-up work plan. A good beginning often indicates a good result. Soldiers, major events of the country, and the road to life and death, must be observed.

(1) A reasonable pre-sale plan

should include the overall pre-sale process plan, pre-sale management system, pre-sale sales plan, pre-sale standard vocabulary, and pre-sale performance appraisal and other relevant implementation plans

(2) Select appropriate publicity media for promotion and publicity

The external influence and information of the enterprise are carried out in accordance with the relevant media, which is directly related to the survival and development of the enterprise. . Media can be roughly divided into:

1. Print media

Mainly newspapers, magazines, and related printed products.

2. Electronic media

Mainly television, radio, and IETERNET.

3. Corporate activities

Mainly include professional activities, public welfare activities and publicity activities.

4. Member influence

Mainly refers to the communication ability of club members.

Media selection is inevitably related to the corporate purpose, business scope, and service objects set by the company. The main consideration is whether the professionalism, scope of influence, and the people affected by the media are consistent with the expectations of the company.

(3) Organizing members to visit the club

The main process is promotion - making an appointment - guiding the visit - discussing the meaning of fitness - agreeing on the first fitness time - follow up.

1. Promotion

Including market research, activities, road shows, DM orders, friend introductions, self-seeking information and other methods to accumulate customer contact information.

2. Make an appointment

Greet, set the tone, and pay attention to your phone conversation skills.

3. Guided tours

In order to let people have a deeper understanding of the fitness center, membership staff should actively guide guests to visit the open areas of the fitness center. When visiting, the following points should be noted:

(1) Before visiting, guests should first fill in a "Guest Basic Information Questionnaire". If the guest raises objections, he should explain to the guest that "it will not delay you for a long time (just a few Small questions), filling out the form is to advise you and provide you with services or training methods that are more suitable for your specific situation."

(2) Visits should follow a pre-planned route.

(3) The guide should walk in front of the guests.

(4) When stopping to introduce, the guide should stand in front of and to the left of the guest and maintain an appropriate distance. When introducing the venue to the guest, the guide should extend his left hand and indicate the target with his palm instead of pointing with his fingers. Point and point.

(5) When passing through the door, you should open the door for the guests first, let the guests go first, and then follow.

(6) Spend more time in places where guests are interested.

(7) Be steady, don’t panic, let alone look at the watch.

(8) If the guest’s shoes do not meet the requirements, the guest should be asked to put on shoe covers.

(9) Guests are not allowed to take photos in the fitness center without permission from the manager.

Strive for the first visit to request sales, and offer preferential prices or promotional materials to potential members.

4. Discuss the significance of fitness and provide selling prices

Actively and enthusiastically communicate with guests the benefits of fitness, actively guide guests to think about the connection between health investment and health, and appropriately Timing, clearly state the price of each club service, and explain the price-to-value ratio.

5. Agree on the first exercise

When accepting a new member, you should take the initiative to understand the customer's needs and agree on the first exercise at the most suitable time for the customer. time. It is worth noting that the responsible person is responsible for telling customers the best exercise time, and at the same time, respecting the customer's time schedule and wishes. When guests feel the need for fitness, contact them as soon as possible to participate in fitness activities.

6. Follow-up after exercise

Get feedback from members or potential customers after their first exercise in a timely manner and analyze it. If problems arise during the fitness process, they should be answered promptly to strengthen their belief in fitness. After your guests become members, you still need to contact them to make them feel that you are their friend and enable them to integrate fitness into their lives.

(4) Pre-sale management

1. Standardized execution management of pre-sale plans.

2. Standardized management of pre-sales personnel.

3. Target management of pre-sale plan.

4. Problem solving and adjustment during the pre-sale stage.

5. Preparation before trial operation. Gym card application plan 4

1. Background analysis

The scorching sun, the clear water, the graceful demeanor, and the slim figure seem to be what every man and woman wants to have. . Years are showing signs of aging, the appearance is getting old without realizing it, the body is out of shape, the beer belly is socializing every night, the fast-paced city, and suppressed emotions. Do you also lament about life, let go of your tiredness, indulge your soul, and make our hearts jump? , let our bodies get out of the misunderstanding of sub-health, and fitness will scientifically and systematically create a beautiful life for you.

The 21st century is a fashionable, dynamic and powerful century. You are busy for your career every day and forget about your body and mind. People need to relax completely, so fitness has become a way of life now. , scientific fitness can completely relax your body and mind.

Fitness clubs are not only representatives of science, but also spokespersons of fashion. How to make fitness exercise become a kind of subjective consciousness of people? How to make the majority of consumers participate in fitness meetings? This is a question that everyone in the industry is studying now, and whether fitness exercise can move forward with a good momentum. To ensure development, although now more and more people have realized the importance of fitness and have begun to join the ranks of fitness. We see that most people still have not joined the fitness ranks. According to people's low consumption level and consumption concept, it has a certain relationship with time constraints. How to make fitness exercise a required daily course for people depends on vigorous publicity. Therefore, I think it is imperative to take the opportunity of the second anniversary celebration to deepen our theme and expand the popularity of fitness.

2. Purpose of the event

This event is mainly to celebrate the first anniversary of the fitness club and rename it. In the long run, it is intended to enhance the popularity and popularity of the fitness club. reputation, it can better promote its image in activities, enhance people's awareness of fitness, better understand and recognize the fitness club, and make a very good publicity for the anniversary celebration party; in addition, the cultural square A series of activities have laid a good foundation for future fitness to enter the community, and can better implement the fitness club's purpose of "healthy people, serving life", and have achieved the fitness club's purpose of increasing members and expanding business.

3. Activity process arrangement

1. On July 17th and 18th, 20**, gold coupons will be distributed in front of several large shopping malls (with gold coupons The denomination is to be determined). With the gold coupon, you can exercise once for free during the center’s store celebrations. At the same time, a promotional leaflet about the themed cultural celebration will be issued. (Location: )

2. Anyone who joins the fitness club during the first anniversary celebration of the fitness club will become a formal member of the fitness club and will be given a 20% discount, and the same as existing members. Participate in the lottery activities in the large-scale themed cultural celebrations (awards are to be determined); if teachers and students participate, further discounts can be obtained.

3. During the party, everyone will be given "Fitness Club" One Year Anniversary Celebration" souvenir.

4. "Fitness starts from now, fitness meets you" series of activities

1. Time: July 17~18, 20**, morning: 7:00—— 9:00

2. Location:

3. Personnel arrangement: The fitness club will send coaches and some members to participate

4. Activity arrangement:

1) Tell everyone about fitness knowledge and instill fitness concepts in everyone

2) Promote the activity schedule of the fitness club’s anniversary celebration

(Note: If possible, This activity will be implemented in the community for a long time to provide fitness services at the doorstep and bring the fitness club to the community to promote the influence of the fitness club and make it easier for people who are capable of fitness exercises to join the fitness club. (In order to achieve the purpose of developing fitness clubs into communities)

5. "Passionate Years. Entertaining My Heart"

Theme Cultural Celebration

1. Time: 15:00-21:00 on July 18, 20**

2. Location:

3. Party arrangement:

1) Large-scale program performance

2) Club representative’s speech

3) Song performance (number of singers to be determined) Performance program to be determined

4) Dynamic dance, reflecting fashion Dynamic atmosphere of the times.

5) Wonderful game session (learn to do aerobics and give exquisite gifts)

6) Wonderful lottery session (new members of the fitness club and existing members*** Participate together)

7) The host introduced the fitness club and the scientific knowledge of fitness to everyone during the wonderful performance

8) Make some banners to promote the first anniversary celebration of the fitness club Make some more balloon banners to coordinate with the party for better publicity.

6. Entry point of the activity

1. Most people should be in the midst of intense study and work groups. There are varying degrees of fatigue in the body and mind, and even symptoms of unhealthy or sub-healthy conditions. Fitness can not only satisfy the physical needs, but also make you feel happy physically and mentally, because our Central Fitness uses the most scientific methods. Come teach you fitness.

2. Advocate that fitness should be brought to communities and doorsteps to better serve the majority of consumer groups and achieve the fitness club’s purpose of “healthy people, serving life”, and also to better capture consumers group.

3. It must appear in the form of public welfare to promote the purpose of this event is to promote national fitness movement, publicize the anniversary store celebration from a public welfare perspective, and let consumers accept the Central Fitness Club , join the Central Fitness Club! Gym card application activity plan Part 5

1. Activity theme

Mutual support and love Chinese Valentine’s Day

2. Activity time

x month xx day - xx day of x month

3. Planning theme

1. Valentine's Day, from the scope of communication to the organization of activities, is based on the love between husband and wife.

2. The theme of the entire planning revolves around "emotion, love, family" to achieve the integration of activities and marketing activities.

4. Activity content

We love each other and love Chinese Valentine’s Day the most - "My Love and I" large-scale collection activity (x month xx - x month xx)

Do you still remember the first photo you took together? Do you still remember the promises you made when you faced your relatives and friends? xxx "My Love and I" large-scale collection event has begun. We are collecting the earliest wedding photos and earliest wedding promises from now on. After the event, the wedding time will be scheduled sooner or later according to the date of the photo shooting.

The earliest 5 wedding photos, the owner of each photo will be rewarded with xxx exquisite gifts worth xxx yuan;

The earliest 5 wedding promises, the owner of each promise will be rewarded with xxx value An exquisite gift worth xxx yuan.

Photos (after the collection is completed, they will be made into a display stand, and the original photo will be returned to the person)/Promise will be handwritten and signed by the customer, and will be made into a display stand and placed at the gym event site for display.