After putting the hard-working company website on the host, it does not mean that the entire website building plan is completed. In fact, this is just the beginning. What follows is a series of promotional activities. If no one knows the existence of your website, then your website will only exist in name only. Publicity activities can be long-term or short-term; the cost of publicity can be high, low, or even free, and of course the effects will vary.

1. Register on a search engine

Every browser has a habit, that is, when they want to find a URL, they will turn to some large search engines. Such as YAHOO, SOHU, NETEASE, SINA, etc. Enter a keyword and after a while a large number of websites will be listed. In this way, it is not difficult for you to understand the importance of adding your company's website to these engines.

2. Online advertising

Joining a search engine is like waiting for something to happen, which seems extremely passive. A more proactive approach is to place ads on other websites. However, placing advertisements on large websites with dense "traffic" is very expensive. Spending tens of thousands of dollars may not be cost-effective.

In addition to this kind of paid online advertising, you can also participate in some free advertising exchange programs. To put it simply, the advertising exchange program company will let your advertisement be displayed once on its member webpage, and you also need to allow the advertising company's advertisement to be displayed on your webpage several times as compensation. Advertising is also popular online due to its low (nearly zero) exchange costs.

3. Forum, BBS, news group

Another way to promote the company website for free is to participate in forum, BBS or news group (NEWGRO UP) discussions. From time to time, entering forums related to the company's business or website topics, using your professional knowledge to provide opinions, share experiences, and solve problems for netizens will leave a good impression on netizens with your company's name. When speaking in forums, leave your company's name and website in your signature. Over time, the number of visits to your website will follow. Of course, participating in forum discussions is a long-term and arduous task that requires perseverance.

4. Others, others and others

Others? Are there others? Of course there is. Don’t forget to include the company’s website address on your company’s business card, use email to inform you that your website has been launched, spend money on advertising in traditional media such as newspapers and magazines, and many other promotional methods outside of the Internet… ...Everything depends on whether you are willing to spend money, time, and energy.

● Postscript

No matter what, the construction of a website does not happen overnight. After a website is put into operation, manpower needs to be invested in follow-up and maintenance. As a company's decision-maker, you should always follow the trend and adjust the development direction of the website at any time. If this website ultimately brings profits to the company, then this website is a successful website.

I wish you success!