Open WeChat and search for "ancient Chinese poetry". A WeChat public account is an application account that a developer or merchant applies for on the WeChat public platform. This account is interoperable with the QQ account. Through the public account, merchants can achieve all-round communication with specific groups on the WeChat platform through text, pictures, and voice. interactive?. WeChat public accounts are divided into subscription accounts, service accounts and enterprise accounts.
Expansion:
1. WeChat public account is an application account applied by developers or merchants on the WeChat public platform. Through the public account, merchants can communicate with specific groups on the WeChat platform Comprehensive communication and interaction of text, pictures, voice and video?. On January 18, 2016, Tencent announced in Beijing that the number of official WeChat accounts for Chinese government affairs exceeded 100,000.
2. Introduction (difference) between service account and subscription account. Service account: Service account provides enterprises and organizations with more powerful business services and user management capabilities, helping enterprises to quickly implement a new public account service platform. Subscription account: Subscription account provides a new way of information dissemination for media and individuals, and builds a better communication and management model with readers. Enterprise Account: Enterprise Account provides mobile application portals for enterprises or organizations, helping enterprises establish connections with employees, upstream and downstream supply chains, and enterprise applications.
3. Functions of WeChat public accounts: check the number of reads and likes, automatically generate QR codes of different sizes for downloading, and corporate logo images can be embedded in the middle of the QR codes. It can be printed on business cards, billboards, brochures, and product packaging; in the WeChat public account backend, you can send group graphic messages or advertisements, set keywords for automatic replies, default messages, and automatic greetings; fan management, interaction with fans, and fan attribute classification ;The service account also has a custom menu (column navigation) function.