1. First of all, every copy has a theme. The title is that the eyes of this copy are clothes. Only when outsiders are attracted by this title will they click in to see more content. A good title must be story-telling, novel and newsworthy.

2. Nine times out of ten, a good copy is a story, and expressing the content by story method will make readers more acceptable, more attractive and make readers have the impulse to finish reading it. And you can leave some suspense at the end of the story for readers to participate in the interaction.

3. The best way to greet readers, just like chatting, is to be able to talk with this article unconsciously while reading, which can greatly improve readers' goodwill towards the copy and make it easier to accept the content of the copy.

4. Keeping close to hot spots and creating hot spots are essential survival skills for every copywriter. A copy that can combine hot spots can usually get twice the result with half the effort and attract countless traffic. For example, those who sell toys can tell readers how important the quality of toys is in combination with the balloon explosion incidents encountered during this period.

5. Use proper words and prohibit the use of some uncommon words, which will make readers feel tired and confused when reading, and make readers not want to read at the beginning. When using words, you can also pay attention to the combination of the target user's language, which will cause readers' * * *.