How did "Uncle Gem" and his "Wild Wolf Disco" become so popular?

Gem, also known as "Uncle Gem" and "Uncle Gem", was originally named Dong Baoshi and was born in Changchun City, Jilin Province in 1986.

In 2003, Dong Baoshi fell in love with rap when he was in high school. When he learned that his classmate Lianhua had his own band at school, and he wanted to join, but he didn't know how to play an instrument, Dong Baoshi made up a story to persuade Lianhua to play rap together: rapping is easy, and if you can write lyrics, you can write songs. Later, the two formed a group called "Cicada".

They know some friends who are hip-hop dancers. Because hip-hop dance can lead to some commercial activities, sometimes their friends take them with them.

Dong Baoshi remembers that the first time he participated in a performance was at a sports brand event. At that time, the organizer felt that the program was not enough and called them in temporarily. There was no performance fee after the performance, but the organizer felt that the two of them could not perform in vain, so they gave each of them a hair tie. This can be regarded as the first "performance fee" Dong Baoshi earned from rapping. .

During the winter vacation of 2005, Dong Baoshi, Lianhua and their hip-hop friends decided to make a mixtape. As a result, the previous "Cicada" combination was officially renamed "Weren Clan". They believe that hiphop should have a representative group in every city, and hope that their "Weren tribe" can become the representative group of the Northeast.

In early 2007, the "Woren Clan" group prepared to establish "Woren Culture". This year, Dong Baoshi won the first Changchun freestyle battle competition. The next year, Dong Baoshi participated in the "Rap Teenagers in Five Cities" special episode of Hunan Satellite TV's "Tian Tian Shang Shang" as a representative of Northeastern rap.

In July 2009, the label "Woren Culture" was officially established, and Dong Baoshi became its artist, with the stage name Gem. "Woren Culture" specializes in Chinese-style rap. After several years of operation, "Woren Culture" has become the most influential rap label in the Northeast.

Unfortunately, at that time, rap culture was still in its infancy in China, and most rap lovers found it difficult to make a living through music, and Gem had always been in poverty.

It is worth mentioning that "Our Culture" held a rap competition to "Win the Guandong", and Piji won the championship, but Gem Gem did not agree with "Our Culture" to sign Piji. Later, after Piji won the title of "Hip-Hop in China", he specifically mentioned in an interview his experience of being excluded by a well-known band in Northeast China.

In July 2016, Gem released his first EP "Demo: 38 scenes, 29 shots, 2 times". In October 2017, he released his second EP "Your Old Uncle". "Your Old Uncle", which combines rap and vaporwave styles, made Gem famous, so much so that everyone called him "Uncle Gem" and "Uncle" from then on.

In 2017, Gem also participated in the voting in the final stage of "Hip Hop in China" as an audience judge. The release of "Hip-Hop in China" became a turning point in Gem's life: he came up with the idea of ??making money to support his family through live rap. During that time, Gem was doing live broadcasts and driving online ride-hailing services, and his life was relatively simple.

In 2018, Gem participated in "China New Rap" as a contestant, but unfortunately did not even pass the audition. In October of this year, he released his third EP "YMC".

In 2018, the vaporwave music group "Neon Future Association" invited Gem to perform. Most vaporwave performances are held in bars, where the audience can’t help but dance to the music.

In order to adapt music to this environment, Gem began to create some songs that can make the audience "move" after listening to it. During this period, Gem almost had the prototype of "Wild Wolf Disco" in his mind.

In March 2019, Gem completed the preliminary creation of the fast-food work "Wild Wolf Disco". In its small-scale dissemination, this song received a lot of praise from the circle.

In June 2019, Gem signed up to participate in "China New Rap 2019" and successfully passed the audition. However, he lost to Sweet in 60 seconds and was eliminated.

In the subsequent revival competition, Gem sang "Wild Wolf Disco". Unfortunately, I failed to get the only resurrection spot in the end.

It is for this reason that "Wild Wolf Disco" did not appear completely in the feature film of "China New Rap", but the broadcast of the program still triggered the second round of spread of "Wild Wolf Disco" , the song became popular among the public.

The picture above shows Gem singing "Wild Wolf Disco" in "China New Rap"

In September 2019, Gem Gem released "Wild Wolf Disco" as a single , the magical melody made this song "out of the circle" quickly and became well-known.

"Draw a dragon with your left hand and a rainbow with your right hand" has been reinterpreted in various ways on the short video platform. In particular, Luo Zhixiang's dance video using "Wild Wolf Disco" as BGM has been viewed more than 4 million times on Douyin.

Later, when Gem participated in "Let's Sing and Turn", she also specially thanked Luo Zhixiang, the "global promotion ambassador" of "Wild Wolf Disco".

After "Wild Wolf Disco" became popular, Gem re-arranged the content and invited William Chan to collaborate on a remixed version of "Wild Wolf Disco", replacing the original version with authentic Cantonese. The Cantonese flavor of the Northeastern Middle East makes the taste richer.

On October 17, 2019, Gem Gem participated in Kugou’s first concert and performed "Wild Wolf Disco" live, which became extremely popular for a while.

The song became popular with people. Later, the movie "Father and Son Boxing Champion" invited Gem to perform the theme song "Little Treasure". "Old Uncle" participated as a guest in "Tucao Conference Season 4" and also Mysteriously appeared in Hunan Satellite TV's "Let's Sing!"

At the end of 2019, "Uncle" appeared on the stage of Jiangsu Satellite TV's New Year's Eve concert. "Wild Wolf Disco" was sung at the New Year's Eve concert of four major TV stations.

On New Year's Eve, Gem Gem, together with William Chan and Zhang Yixing, took to the 2020 CCTV Spring Festival Gala for the Year of the Rat with the latest "New Year Disco" based on "Wild Wolf Disco", "New Year Disco" 》instantly became a national-level divine song.

Gem also became the first rap artist to appear on the CCTV Spring Festival Gala stage. Really awesome! Text/Elephant watching a show