According to relevant data, the company sued by Summer Xu used its portrait photo as a commercial product to promote plastic surgery without authorization. In the end, the court ruled that the company did infringe Summer Xu's portrait right, not only requiring him to apologize publicly for 15 days in a row, but also compensating Summer Xu for economic losses of 6,543,800 yuan+0.4 million yuan and legal costs of 406 yuan. After the infringement of celebrity portrait rights, many people choose to protect their legitimate rights and interests through legal means, such as Andy Lau Tianwang.

20 19 sued a water purifier company, claiming that it used its portrait and signature for promotion without authorization.

The company not only used photo signatures on commercial websites, but even made billboards on Andy Lau's body, which seriously violated Andy Lau's right to portrait and was required to compensate economic losses of 2 million yuan. And "Wolf Warriors" became first-class stars, their social status and popularity rose. However, in 20 19, Jason Wu's photos were used by a hospital to publicize and treat andrology diseases.

Summer Xu, the plaintiff, pointed out that the plaintiff is an actor with a certain social popularity, and his portrait and name have great commercial value. The defendant used the plaintiff's portrait to publicize the plastic surgery service it provided without authorization, which directly damaged the economic interests contained in the plaintiff's portrait and seriously violated the plaintiff's portrait right. In addition, the defendant also fabricated false information in the above article, such as "in fact, in addition to water needles, botulinum toxin and other projects, she will also do thread embedding and promotion regularly". The defendant's above behavior easily misled tourists into thinking that the plaintiff had accepted the related cosmetic and plastic surgery projects, which led to misunderstanding of the plaintiff, thus reducing the plaintiff's social evaluation and seriously infringing the plaintiff's reputation right.

It only takes seven days to return to youth, and the slogan of becoming the fiercest wolf warrior has also been accused of seriously infringing Jason Wu's personal reputation. Finally, Jason Wu claimed 300,000 yuan from the hospital through his lawyer. Stars have great public influence, so be careful when choosing endorsement brands. However, it is obviously incorrect for unscrupulous merchants to use celebrity portraits to advertise and support artists to safeguard their legitimate rights and interests through legal means.