According to Forbes' statistics, James ranks third in the world sports athletes' income list. He is the highest paid player in the NBA. Of his income of $72.3 million, his salary is only about 20 million, and more proportion comes from advertising income.

The endorsements signed with Nike, McDonald's, Coca Cola and Star Brand made James the highest-paid player in the NBA. According to the data released by the SportsOneSource survey, in the whole year of 20 13, the sales of Nike customized signature shoes for James reached 300 million dollars, ranking first among active athletes. In addition, James's jersey sales are also the highest in the NBA.