(1) Use keywords skillfully
Our online shopping experience tells us that when we want to buy a specific product online, we will first search directly on the homepage of the shopping website This is "on-site search" for the products you want. And different buyers may use different keywords to search for the same product. So how do Taobao store owners' products appear more on buyers' search pages? ?If the product name contains more keywords that buyers are likely to search for, then the chance of the product being displayed to buyers is greater. This is the charm of using keywords skillfully.
So what should we do? How to better set keywords? Key words can be brand, model, product key words, promotion methods, product characteristics, adjectives, regional characteristics, store name, credit level, praise rate, etc. These keywords can evolve There are many combinations. For example: store name, brand, model, product keywords; promotion methods, product characteristics, product keywords.
(2) Clever use of communities
Community forums are a platform for buyers and The place where sellers gather most, both buyers and sellers, have shopping needs. From this point of view, the community is a good place for our promotion. The community forums mentioned here include Taobao Community Forum and Alipay Community Forum.
Post more good posts, essence posts and posts that cause hot discussions. A high rate of attention will help to increase the popularity of the store. The increase in popularity of the store will naturally bring views and business. Secondly, it will cause Hot discussion posts will be reprinted out of the Taobao community and brought to the Internet for viral dissemination. This will increase the chance that Taobao stores will be discovered by buyers. Best of all, posting more high-quality posts will make you look more professional. Win the trust of buyers.
(3) Carry out more promotional activities in product stores
Buying the best products at the lowest prices is the way for consumers to consume. The price of products remains the same. It is the most important factor in determining the demand for goods. Product promotion is the most effective way to attract buyers.
There are two ways to achieve product promotion: one is to participate in Taobao promotions, which requires asking Taobao Activities that can only be attended by online registration. Taobao will use various promotional methods to attract buyers to click. These event pages enjoy Taobao’s best promotion resources. If the product can appear on such a page, it will have a greater chance of being sold by buyers. Click. The second is to use holidays such as Valentine's Day, Christmas, and New Year to carry out product promotions in your store. Product promotions in the store mean that the products have a price advantage. This will definitely greatly increase the number of visits to the store, greatly increase the sales rate, and increase sales. Performance.
(4) Popular Products
The most important thing is, if you understand the meaning of Popular Products, you will know how to do it, that is to select one of your items Baby, keep nurturing her so that she has more transaction volume and buyer reviews, and find ways to increase the number of clicks and views. Then your baby will become popular and your ranking will naturally move up. Be sure to remember to use the recommendation slot for these key products, otherwise your popular products will not be released. Adjust your thinking. In the past, products that were about to expire were recommended first, but now only high-quality products are recommended.
(5) Clever use of links
Smartly use links between stores to form your sales alliance. For online stores that sell goods with the same nature, price range, and target customers of the same online store, they can adopt a strategy of collaborative marketing of competing products, that is, a sales alliance. That is to say, many competing online stores can join together to form a cluster, and at the same time, these competing online stores can be linked together through in-store friendly links. Friendly links can promote the exchange of product information between online stores, which invisibly brings benefits to online stores that join the sales alliance. Part of "transfer customers". In this way, a "sales circle" is formed.
(6) Advertising recommendation space and Taobao Want Want
Advertising recommendation space
Advertising recommendation space is to divide a limited area for "sale", with the same nature as both sides of the road Print ads are similar. Currently, Taobao's current advertising spaces are divided into three types: community home page advertising, forum advertising, and site letter advertising.
The methods for obtaining these three advertising recommendation spots are the same as physical advertising bidding. They are released at a specific time and reserved in advance. The prerequisite for reservation is to have enough silver coins. The way to obtain silver coins mainly comes from the rewards of forum posts, so if you want to promote your online store to the recommendation position, you must do the preliminary work: posting and replying.
Alibaba Want Want
Shop owners should not ignore Taobao's unique instant messaging software - Ali Want Want (Taobao Want Want) when choosing advertising media. This software is a business communication software customized by Alibaba for Taobao. The target consumer group of Taobao online stores comes from Taobao users, so Want Want naturally becomes an information communication tool. Store owners can send store or product information to regular customers and potential customers through Wangwang, and can also interact with each other on product and service issues. Use the status information on Want Want Use the status information on Want Want (personalized signature, automatic reply, etc.) - This is the simplest trick, but there are still many people who have not taken advantage of it, either because they have not thought of it or they don't bother to do it. In fact, this status information can also become a small advertisement for you. You can put your promotion information or new product launch information after the name. But don’t make it too long. It’s best to make it clear at a glance. The exact number of words depends on how long your name is.
(7) Joining the through train
The through train has always been a controversial issue, and I will not go into too much detail here. . Even Crown is still using tools, and I personally am still learning.
Store promotion is not something that needs to be done today, nor is it something that needs to be done tomorrow, nor is it something that needs to be done the day after tomorrow. . . As long as you open a store on Taobao, sorry, please promote it at all times. . When you have time, use your own methods to promote it, such as going to the forum and posting posts (if you post 5 posts). . When you have no time, please take some time to post. 3. Release time: Choose the time period when people shopping online are most active, and we will target that time period. Just like holidays, we can release products on the seventh day before these days, and wait until the day of the holiday to be removed from the shelves within one day, so that the ranking of the product will occupy a favorable position. Of course, this approach is more suitable for all products The search ranking of the arrangement.
(8) Honesty-based
Integrity is the foundation of business operations and the source of strength. In traditional marketing methods, honest companies will establish a positive and positive relationship in the hearts of consumers. Image. Corporate image is an important factor that affects consumer behavior. Integrity is equally important in virtual online shopping malls. In order to pursue diamond or crown levels, many store owners do not hesitate to spend a lot of money to engage in credit transactions, hoping that good credit will bring them huge financial resources. Even if the improvement of credibility temporarily blinds the eyes of buyers, customers will still be lost due to poor product quality, poor service, publishing false information, etc. Therefore, if you use online marketing methods reasonably and effectively to run your own store, buyers who visit the store will definitely There will be more and more, and the integrity of the store will naturally improve.
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