Introduction The original intention of NIKE DUNK is actually a pair of basketball shoes that stick to the ground well. (SLAM DUNK is SLAM DUNK)

Zoom air stands for "impact air cushion", which is what we usually call zoom. It is often used as cushioning on Nike's top sneakers.

For NIKE, although from the current perspective, the DUNK has a simple design and low technical content, it is definitely a pair of cross-century shoes. In terms of technical content, people often think that the Dunk without air cushion is the most original one. But the correct sequence is that in 1983, NIKE launched Air Force 1 (the first pair of air-cushion shoes) to defeat its old rival Converse, which gave them a huge victory in the market, and their stocks continued to rise. But in 1985, adidas made a comeback, and the sports product market changed drastically. Nike faced the most serious financial crisis in history, and its stock price fell by more than half in the same year. At this time, in order to reverse the adverse trend, Nike made a move that would later affect the world. He spent a huge amount of money to sign the then super rookie Michael Jordan, and designed his first signature shoe, the Air Jordan One, based on the Air Force One. Soon all the top school teams were strongly demanding their own team shoes, which is why Dunk appeared later. When Dunk was released, there were 8 completely different colors, representing the eight top NCAA teams including the University of North Carolina, the University of Arizona and the University of Arkansas. In fact, in terms of design, the Dunk is based on the Air Jordan 1 generation, so it has excellent grip performance and court feel, ensuring that those outstanding players can move lightly and stably on the court, so the performance is impeccable. So it is definitely no accident that DUNK became popular in the 1980s.

In the 1990s, due to the popularity of new street culture in the United States, NIKE was not only satisfied with its success in the common sports world, but also planned to expand its product diversification and get involved in street X-GAME. When it comes to street culture and sports brands, NIKE at that time was just a second-rate brand. NIKE realizes that in order to make a name for itself in street sports, not only good quality and top technology are needed, but publicity is the biggest problem. So they decided to use the same strategy they used in basketball, which was to use celebrities to endorse their sneakers. After that, NIKE selected the most common and popular X-GAME: SKATEBOARD (skateboard) as the entry point into joint culture. They signed the very famous ZOO YORK skateboard team at a high price as their representative in the skateboarding world. The publicity strategy was well thought out, but there was a big gap in market positioning, that is, in terms of high-tech content, NIKE's products include URL and E-CUE. These two pairs of professional skateboarding shoes both used NIKE's latest ZOOM AIR. SQUARE's insole technology allows users to more clearly feel the shock-absorbing effect of AIR, as well as the latest wear-resistant and breathable materials. Their positioning is for professional level skateboarders. But there are no products at the low end. NIKE immediately realized this problem, because NIKE knows that in the market they need to occupy, the mid- to low-end is the main battlefield, and consumers at this level are the most important. They occasionally engage in skateboarding for fun, but compared to professionals, it does not require such high technical content. But one pays attention to practicality and style for daily wear. At this time, NIKE saw the success of AIR FORCE ONE in the retro market and couldn't help but think of DUNK. In terms of market life, AF1 was almost at the end, but DUNK, the darling of the market at that time, had not been developed at all. NIKE designers plan to launch an improved version of DUNK to fill NIKE's positioning gap in the skateboarding industry.

The new design reclassifies DUNK, including the low-barrel casual version of DUNK LOW and the high-barrel original design of DUNK HI. There are more detailed classifications in terms of functions. As the lowest-end original design, DUNK was positioned as a general casual shoe, and then it was DUNK PRO SB, which was positioned in the low-end skateboard industry and high-end casual shoes. It added an extra-thick tongue to the ordinary prototype DUNK, and added the shoe itself The skateboard FEEL and comfort are the same as the DUNK PRO. It has an extra carry. The most important thing is that the insole has been changed to a ZOOM AIR insole with considerable technical content. The shock absorption effect is absolutely first-class.

[Edit this paragraph]DUNK SB　The full name of "DUNK SB" is DUNK LOW (HI) PRO SB.

In the past, "DUNK" was just an ordinary pair of basketball shoes, but now "DUNK" has been injected with more fashion elements by Nike, and "DUNK SB" with the addition of zoom air and thick tongue has gradually become the backbone of Nike skateboard shoes.

As the most mainstream skate shoes at present, the popularity and influence of SB series are no longer comparable to those of small street brands such as BAPE and D.C.

An improved version originally created only for skateboarding. Retro shoes have now become a symbol of fashion.

This time I will introduce the basic information of the SB series.

First of all, what is SB?

NIKE's The two sub-brands that specialize in producing retro sports shoes are "LE" and "SB". Among them, LE, as the exclusive logo for replicating the original version of basketball sneakers, is actually not qualified to become a sub-brand.

And SB is the exclusive logo of NIKE skateboard shoes (the abbreviation of "skate board").

How to identify SB and ordinary retro shoes? Let's talk about the difference between SB and ordinary retro shoes. .

First of all, in terms of category, SB is a skateboard shoe and LE is a basketball sneaker. Although they both use the same style as the original year, they are essentially different.

Secondly, SB Each type of shoe in the series is strictly controlled in quantity. Therefore, the commemorative value is usually higher than that of ordinary shoes. (..The value in RMB is naturally also...)

In terms of appearance and performance Let's talk about it, let's use the DUNK series as an example.

First, the "NIKE SB" logo is sewn on the tongue of SB shoes, while the logo of ordinary DUNK on the tongue is "NIKE". In addition, The logo of "AIR FORCE I" is "NIKE AIR".

Second, it is the tongue. The thickness of the tongue of SB DUNK is usually several times that of ordinary DUNK. This is to protect skateboarders. The design of the ankle... In Guangzhou, it has become a trend to wear thick tongues outside pants.

In terms of shoelaces, ordinary DUNKs use wide textile shoelaces, while SB uses thick Shoelaces.

Third, look at the insole inside. Ordinary DUNK insoles have "NIKE" and its swoosh logo printed on them. LE series DUNK insoles have the "LE" logo printed on them. It's different. As for the first two, the insole of all SB shoes is printed with an imitation foot print wear mark. The words "NIKE SB" are printed on the heel of the wear mark. In addition, there are two attached pieces under the insole of SB shoes. Zoom Air. This is naturally for the sake of comfort and safety.

Fourthly, there are more than ten grooves on the edge of the outsole of SB shoes. In fact, other skateboarding shoes such as D.C. , Timberland, etc. also have such grooves. This design is mainly to facilitate the action of jumping and lifting the head of the skateboard with the soles of the feet when skateboarding. However, the original version of DUNK generally does not have such grooves.

Finally.DUNK There is usually a knitted logo on the outside of the heel of SB that relates to the identity of the shoe. This involves a deeper issue. It is the system in which major street brands cooperate with NIKE to launch SB.

I think you are all familiar with it. There shouldn’t be many street brands... Because nowadays, high-society brands such as Gucci, Fendy, and Ecko are very popular, and low-priced brands such as S&K, MB, Baleno, etc. are making waves. However, they are not well-known in mainland China and their prices are low. Very tall street signs are often ignored by people. But the aroma of wine is not afraid of deep alleys...at least in Guangzhou and Hong Kong. There are still many loyal fans of street signs. We call them "hipsters"

I’m going too far. Let’s start with the two relatively well-known street brands, Stussy and Supreme.

NIKE currently cooperates with these two brands to launch new SB shoes to squeeze the wallets of the Chinese people.

NIKE often cooperates with these two brands to launch new SB shoes.

As for the division of labor, NIKE naturally provides the condition equipment and original shoes. Then the designers of the street brand will sell the inspiration. Then the new shoes will be named after the street brand and have an exclusive logo on the outside of the heel. The LOGO of this shoe.

Examples include: DUNK SB LOW SUPREME, COURT FORCE HI STUSSY, etc.

After a period of running-in...such SB shoes are of course outstanding. The more stylish...our wallets...

In addition, NIKE also has the habit of collaborating with individuals to launch SB shoes...such as the DUNK SB HI D.U.N.K.L.E. created for the heavy metal band Unkle.

And DUNK SB HI BLUETORRIST, which cooperates with the Japanese skateboard team T19, etc.

[Edit this paragraph] Of course, when talking about the history of DUNK, we have to talk about SB’s ancestor DUNK. The original intention of NIKE DUNK is actually a pair of basketball shoes that stick to the ground well. For NIKE, although it seems from the current perspective that the design is simple and the low-tech DUNK is definitely a pair of cross-century shoes.

In terms of technical content, people often think that the Dunk without air cushion is the most original one. But the correct sequence is that in 1983, NIKE launched the Air Force 1 (the first pair of air-cushion shoes) to defeat its old rival Converse, which gave them a huge victory in the market and their stocks continued to rise. But in 1985, adidas made a comeback, and the sports product market changed drastically. Nike faced the most serious financial crisis in history, and its stock price fell by more than half in the same year. At this time, in order to reverse the adverse trend, Nike made a move that would later affect the world. He spent a huge amount of money to sign the then super rookie Michael Jordan, and designed his first signature shoe, the Air Jordan One, based on the Air Force One. Soon all the top school teams were strongly demanding their own team shoes, which is why Dunk appeared later. When Dunk was released, there were 8 completely different colors, representing the eight top NCAA teams including the University of North Carolina, the University of Arizona and the University of Arkansas. In fact, in terms of design, the Dunk is based on the Air Jordan 1 generation, so it has excellent grip performance and court feel, ensuring that those outstanding players can move lightly and stably on the court, so the performance is impeccable. So it is definitely no accident that DUNK became popular in the 1980s.

In the 1990s, due to the popularity of new street culture in the United States, NIKE was not only satisfied with its success in the common sports world, but also planned to expand its product diversification and get involved in street X-GAME. When it comes to street culture and sports brands, NIKE at that time was just a second-rate brand. NIKE realizes that in order to make a name for itself in street sports, not only good quality and top technology are needed, but publicity is the biggest problem. So they decided to use the same strategy they used in basketball, which was to use celebrities to endorse their sneakers. After that, NIKE selected the most common and popular X-GAME: SKATEBOARD (skateboard) as the entry point into joint culture. They signed the very famous ZOO YORK skateboard team at a high price as their representative in the skateboarding world. The publicity strategy was well thought out, but there was a big gap in market positioning, that is, in terms of high-tech content, NIKE's products include URL and E-CUE. These two pairs of professional skateboarding shoes both used NIKE's latest ZOOM AIR. SQUARE's insole technology allows users to more clearly feel the shock-absorbing effect of AIR, as well as the latest wear-resistant and breathable materials. Their positioning is for professional level skateboarders. But there are no products at the low end. NIKE immediately realized this problem, because NIKE knows that in the market they need to occupy, the mid-to-low end is the main battlefield, and consumers at this level are the most important. They occasionally engage in skateboarding for fun, but compared to professionals, it does not require such a high level of technical content. But one pays attention to practicality and style for daily wear. At this time, NIKE saw the success of AIR FORCE ONE in the retro market and couldn't help but think of DUNK. In terms of market life, AF1 was almost coming to an end, but the top DUNK in the market at that time had not been developed at all. Pass. NIKE designers plan to launch an improved version of DUNK to fill NIKE's positioning gap in the skateboard industry.

The final product is our protagonist today, DUNK PRO SB. The new design reclassifies DUNK, including the low-barreled casual version of DUNK LOW and the high-barrel original design of DUNK HI. There are more detailed classifications in terms of functions. As the lowest-end original design, DUNK is positioned as a general casual shoe. Its workmanship is very ordinary and the materials are the most ordinary. After that, there is the ordinary DUNK improved version DUNK PRO as a substitute for the original DUNK. In terms of technology, there is no change. Just for the sake of beauty, Shunshou changed the design of the tongue and added an extra pair of shoelaces to create a different match. (BTW: What we generally call DUNK PRO B is actually DUNK PRO) Then there is DUNK PRO SB, which is positioned in the low-end skateboard industry and high-end leisure. It adds an extra-thick shoe tongue to the ordinary prototype DUNK, and adds the shoe itself. The skateboarding FEEL and comfort are the same as the DUNK PRO with an extra carry. The most important thing is that the insole has been changed to a ZOOM AIR insole with considerable technical content, and the shock absorption effect is absolutely first-class. Next, we will talk about DUNK PRO PREMIUM, which is an improved version of the regular version of DUNK PRO. It can be seen from the name that it is a high-end product. PREMIUM is positioned in the high-end casual market. The original intention was that all PREMIUM series were designed with the highest-grade brown oil leather. However, later on, the definition of PREMIUM series gradually changed, but it always represented DUNK collections are made with the finest craftsmanship and the finest materials or are available in super limited editions. The most high-end one is DUNK LOW PRO SP. So far, there are only 2 models. They are CHOCOLATE SP and ZOO YORK SP. In fact, SP is rarely circulated in the market. In fact, it is just a promotional shoe similar to NIKE. It is the best in the eyes of collectors.

Talking back to today’s protagonist, DUNK PRO SB, some people may say that this is just a business practice of NIKE, copying the original product and having nothing new at all. Then you are wrong, although DUNK PRO SB does not have very advanced technology, but in some aspects, the significance of DUNK PRO SB is absolutely extraordinary, because it allows users to feel the latest technology while changing the original design as little as possible. , it can also be said to be a perfect combination of classics and new technologies. Of course, the success of DUNK PRO SB is inseparable from NIKE's own copying. NIKE has basically used the most common methods, using celebrity quotes, celebrities designing different color combinations, super limited editions, and the most popular recently CROSSOVER with other brands. Taking advantage of the avant-garde color design and quantity advantage, the success of DUNK PRO SB is impossible to avoid. The advertising effect made DUNK PRO SB become popular overnight, and the price can soar. In the eyes of collectors, a few pairs of DUNK PRO SB are definitely the best of the best. Due to NIKE's success in improving DUNK PRO SB, the subsequently withdrawn AIR TRAINER1 SB and BLAZER SB are very popular in the market.

Now let’s talk about a simple review of DUNK PRO SB. Let’s talk about LOW first. Because I have skateboarded before, and I also consider skateboard shoes from bigger brands such as DC and ES. Have some understanding. The appearance of DUNK PRO SB seems to be somewhere between casual shoes and skate shoes. Because it is based on ordinary DUNK, it does not have the fatness and exaggeration of skateboard shoes, but also because it uses a thick tongue, one of the elements of skateboard shoes, it is also different from ordinary casual shoes. Take a closer look at the materials, wiring and pasting of the shoes. The conclusion is that they are absolutely top-notch among NIKE shoes. The wiring is neat and there are no threads. There is absolutely no glue recorded on the outside when it comes to pasting. Holding the shoes in your hand makes people feel It feels as delicate as a piece of art. Finally, it’s time for the most important review, which is how it feels when worn. In the simplest terms, DUNK PRO SB gives people the feeling of being wrapped around the feet, a comfort that cannot be described in words. This is of course due to the ZOOM AIR insole. It is very comfortable when walking, and it feels completely different from ordinary DUNK. The presence of ZOOM AIR can be clearly felt, and it is definitely more than ten times better than the popular full-length AIR retro shoe AIR FORCE 1. When running, I feel the advantages of the original DUNK design, which conforms very well to the terrain. As for the shock absorbing of ZOOM AIR when jumping, it is absolutely impeccable.