We have previously analyzed why Secretary Dakang became popular on the Internet. Now we will continue to analyze why the water cup used by Secretary Dakang has become a hot topic and by extension, why the same model among celebrities is highly sought after.
The key reason why Secretary Dakang’s water cup became a hot topic is that “In the Name of the People” became popular, and then Secretary Dakang became popular. Secretary Dakang’s water cup and even his clothes, shoes, and Socks, expressions or words can become popular. In fact, many of his expressions were already popular before the water cup became popular. We shouldn't be surprised by this, because in recent years, it's not uncommon for celebrities to have the same style become popular every now and then.
Some people say it’s because of Aiwujiwu. If Aiwujiwu is used in Secretary Dakang’s water cup, it’s true. But sometimes hateful characters still appear in popular versions, such as Grandma Rong back then. At the same time, after some extremely vicious events cause strong reactions in society, corresponding versions of the same model will appear on the Internet, such as the Kunming terrorist attack and the London terrorist attack. Therefore, for these same styles, love may not be the most important reason, fire is.
The herd mentality of some people
The herd mentality is a very common psychology. There are at least two conveniences in following the herd. First, it avoids choices; second, it provides a sense of security. At present, this society is a very materially rich society, with a dazzling array of various items emerging in endlessly. This will inevitably lead to a choice barrier for many people. Especially for some items and services that require very professional knowledge to make wise choices, such as cars and medical care. But ordinary people have no choice and no ability to make choices in front of the vast sea of ??goods and services. At this time, celebrities can give full play to their own advantages and values. Celebrity styles are things that celebrities have used or are currently using. Celebrities themselves are the guarantee of quality, so many people flock to celebrity styles.
Nowadays, the pervasive advertising is like this. When they establish a brand name and leave an impression on consumers, when faced with a choice, consumers do not need to rack their brains and spend a lot of money. It is the choice of advertising that creates the brand. Since this is human instinct, there are many people like this, so each other will increase the sense of security in such behavior.
2. The psychology of some people seeking differences
The world is generally contradictory, and contradictions are everywhere and all the time. Above, we said that one of the reasons why celebrity models represented by Dakang Secretary Water Cup became popular on the Internet is due to the herd mentality of some people, but having said that, this is actually also due to the psychology of seeking differences among some people.
It’s just that this group of people is not that group of people. Or even if there is an intersection between the two, it is not impossible for a person to make a choice under two completely different psychological effects.
For the psychology of seeking differences, modern society is very rich in materials. Although there are many forms, homogeneity is very serious. This is also reasonable. As far as water cups are concerned, no matter how unique the style of the water cup is, different styles of water cups are different in their own way, but they are similar in performance. At this time, many people who seek differences will fall into a phobia of choice, feeling that no matter which one they choose, they are not enough to reflect the differences in water glasses and show their own personality. At this time, Secretary Dakang's water cup became popular and was highly sought after. Therefore, this water cup has another feature: Secretary Dakang is using it. From this, it suddenly stands out from countless unknown water cups.
We know that although there are many people who are pursuing this water cup, after all, it is not pursued by the whole people. In comparison, it is only a part or a very small part. So in front of the people of the country, this small group of people are using the water cup. There is something unique about it. Their desire for difference can be satisfied to a certain extent.
Above, we have analyzed the same phenomenon from two different dimensions: conformity and differentiation. In many cases, all roads lead to the same destination.