I am a Taobao shop, which can be divided into ordinary shops and wangpu shops. And ordinary shops have nothing to decorate, which can be said to be because there are really few places to decorate. Only when Wangpu is renovated can it be effective. Therefore, it is generally renovated after the opening of Wangpu. . .
In a complete store, these elements are usually included: store signs, promotion columns (announcements, recommendations), classified navigation of treasures, signatures (more used in forums or their own baby descriptions), baby descriptions, counters, pendants, welcome pictures, online time of shopkeepers, contact information, etc. Not all of these elements are used by most friends, and some of them may not be used. Of course, several of them are necessary, and Taobao's system platform also provides us with seven styles of environment. These elements mentioned above are used in an online shop, which can bring some unexpected gains to your online shop. But you should be careful when using it, and don't get twice the result with half the effort.
wangpu is also divided into modules.
the first is: store tricks. As the name implies, it is the signboard of a shop. For an online store, it is Taobao that defines the brand that must be placed at the top of our store to explain the business projects and attract customers.
the most important thing you should do is to make it clear what your store is engaged in, what is the beauty that makes customers have to stay with me, and pay attention to the size. If it is not short, it will be unprofessional and uncoordinated.
the second is the announcement. Announcement is an excellent platform to show customers what new products and new preferential policies are available in their stores. There is a difference between ordinary shops and wangpu in the announcement. In an ordinary store, it is located on the right side of the next line under the logo of our store page, and it is not a big area. In Wangpu, you can do or not do the announcement, which is included in the whole promotion column, and the size can be customized, so you can pay attention to it when designing the template, or you can browse more when selecting the template that others have already made.
There is no limit to the size of the whole promotion column, which is 73 wide and 73 high. Here, it has more important advertising value (for Wangpu) than store recruitment. Usually, the bigger the better, but the height should not be too high, otherwise it will give people a feeling that they can't penetrate at a glance. It would be better if you can accurately calculate the golden section between it and the classified navigation on the left. The content filled in it should be dynamic, giving customers the feeling of watching TV, and the content should not be too single. The dynamic content is best placed in the upper left of the whole promotion column, because it is in the middle of the customer's field of vision and is most likely to attract attention.
baby classified navigation. This is what we have in every store, and its width is fixed, and its height can be infinitely high in theory. What we should do here is to establish a directory tree. There are real things under each category. When establishing the directory number, we should also follow some principles. For example, list your product categories in alphabetical order and annotate them at the top, which will be more humanized and save customers the time of searching for the baby they need. If you can ask someone to help you design a very classic button, it would be great.
There is this topic in the back of the signature, but what I want to say here is that the signature is not only used in the forum, but you can use it in the description template of the baby, which can deepen the customer's impression, provided that your signature design adheres to the principle of my later design.
baby description. This content is the interface that customers will see when they click in after they are interested in our products. This is the most operable interface for everyone. What needs attention is to make your description hierarchical and clear, and each part should be separated as far as possible. The pictures should not be too many and too big. The key is to consider that customers' machines may run slowly. If your content does not come out for a long time, customers will naturally close this page.
The picture doesn't have to be placed at the top of the description template. At the top, use an appropriate form to describe the baby's situation in detail, then attach the picture, and then write down the trading rules, emergency handling methods, and how to pay.
counter. Counter is not a necessary tool for shop laying, but with it, you can find out your own problems and better read the minds of customers. The two sides of the counter. First of all, if your store is not promoted, your page views will be very few. Even if a customer sees your product, when he notices that the page views on your counter are low, he has no idea, and even if he wants to buy it, he may give up. In addition, when your store is very popular, people will see that it is so popular after seeing what they like. It must be of good quality and quantity, and it may not fall behind after sale, leaving a good impression, which is very conducive to the transaction.
the most suitable place to add a counter. Usually, counters can be added in these places, one is in the bulletin board (for Wangpu, it can be in the whole promotion column), the other is in the product classification navigation bar, and the third is in the description template. I suggest that it is absolutely unnecessary to add one in the announcement for unpopular shops, and one can be added at the low end of the classification. In the middle of the description template, readers will be very happy to see Wen Xin's counter when they finish reading the detailed information of the product. If they reach the bottom of the description template, customers will basically not look at it. At this time, he is concerned about how to pay, and your counter may even become an obstacle to his payment.
principles of addition. I summed up a set of trade-off methods for counters, that is, you should add this one first and try it. If you find that your promotion is not in place, take it off quickly and re-plan it before adding it. Until it is found that it is popular, it can be safely placed on it.
pendants, welcome pictures. It is best to put them at the bottom of classified navigation or at the middle and lower end of description template. This can avoid customers' visual fatigue.
online time and contact information of the shopkeeper. For Wangpu, it is best to put this in the lower right corner of the promotion template, because people's habits are usually to put their signatures, contact information and dates in the lower right corner, and these can be added at the top or bottom of the description template. For ordinary shops, this can be placed at the top of the bulletin board or classification, and then at the top of the description template.
the decoration of online stores is the same as the decoration of physical stores, both of which make the stores more beautiful and attractive.