Jordan Generation is a pair of sneakers under the international famous brand "Nike". After Jordan signed a contract with Nike, Nike began to shape Jordan's image and launched sneakers named after him at 1985, so it was called "Jordan Generation".

In fact, Jordan's generation is not much different in function from other sneakers at that time, but it has an eye-catching appearance-black and red are the main colors (most sneakers were white at that time).

Extended data:

Jordan 1 generation is a well-known but legendary shoe in the field of sports shoes. 1985, when the sales of this sneaker reached $65,438+300 million; By September of the following year, the sales volume of AJ 1 had exceeded 2.3 million pairs, making it a miracle in the history of sports shoes.

In 85, when Nike first introduced this signature shoe for Jordan, Jordan's sneakers were particularly eye-catching, because the color matching of the Bulls' sneakers was uniform white.

Finally, david stern, then president of the league, banned Jordan: Jordan was fined every time he wore AJ 1. As a result, things turned out to be self-defeating Although the fine rose to $5,000, the sneakers were eventually popular because of the league's ban. Nike even used this as a gimmick to produce AJ 1 "wear-free" models, which was very popular at one time.

Baidu Encyclopedia-Jordan Generation

Nike official website-Air Jordan 1 Mid