In terms of commercial value, NCAA can be said to have stifled the existence of NBA. In the sports brand value rankings, the value of only four NCAA events is as high as $228 million, which is only the price of the four major events. As early as 20 14, NCAA's annual income exceeded 10 billion dollars. Of these revenues, 90% were returned to schools for the construction of sports venues. However, although NCAA ordered schools to "seduce" talented high school students with various interests, most talented players in the United States have poor families. In the early years, players like James, despite their poor family, could choose to skip the NCAA and join the NBA draft directly. However, after 2006, the NBA banned high school students from joining the NBA directly, and they had to play in the NCAA for at least one year. So every year, famous basketball schools like Duke and UCLA "communicate" with talented high school students in the United States in advance.
In NCAA, although players can't accept advertising revenue, schools can sign contracts with brands to advertise, and then many schools become recruitment spokespersons of sports brands to recruit talented players to join their sponsored schools. According to news reports, in August 2007, the sponsorship contract signed between the University of Nebraska and Adidas was worth more than $65438+28 million. How can a coach with such a high profit and an annual salary of only10 million not be tempted?
In 20 17, Yahoo Sports exposed the NCAA enrollment scandal, and even the FBI participated in the investigation and arrested 10 people involved. Rick Pitino, global marketing director of analog devices, coach of the University of Louisville, and many others were fired. Ben Simmons, who joined NCAA, even bluntly pointed out that NCAA is a dirty industry! Alliances and schools let talented players suck in tools. According to ESPN, Shaun Miller, the coach of the University of Arizona, hopes to pay 654.38 million dollars to Aidan, the top scholar this year, through ASM this year! The FBI is still investigating this allegation.
According to the voting results published by ESPN on Twitter, more than half of netizens want NCAA to pay the salaries of players to ensure the fairness of the game and improve the living conditions of players. In the NCAA league with an annual income of more than 65.438+0 billion, it should be very easy to give each player 500-654.38+0 million dollars as a living allowance.