How to write a good publicity draft, now many industries need to use press releases to promote the company's brand, but how to write a good publicity draft has become a headache for many people. Let me show you how to write a propaganda manuscript.

How to write a propaganda manuscript 1 First of all, the title should be eye-catching.

A good title can often leave a deep impression on people. The title can not only show the theme and direction of the company, but also show the inside information of a company. For example, the main title is "Quality decides future personality and creates times", and the subtitle is "Giant company located in a certain place", which gives people the impression that it is high-end and magnificent.

Second, the preface should be vivid.

The preface is generally a general summary of the company since its establishment, such as describing the original intention of the company boss, the significance of the company's establishment, and the summary of the company's history.

For example, in order to change the face of the company, the boss formally established the company in a certain month. Since its establishment, the company has kept its promise, repeatedly created miracles in the industry, constantly innovated and opened a brilliant chapter in the industry. The preface can briefly introduce the company's "mental journey"

Third, history should be brilliant.

However, any company that has been established for a period of time will always have something unusual. You can make a little exaggeration without changing the basic history of the company, and skillfully use the positive or negative news of the company to "fry" it to impress people.

For example, a company experienced a financial storm, which can describe how the company persisted in its hope, turned the tide and weathered the storm under the economic downturn.

For example, in 2009, after a global financial storm, the economic cold wave spread to all walks of life. In this case, Company A still adheres to the tradition and faces difficulties. At that time, it still created a turnover breakthrough set by the company, which melted the cold atmosphere during the freezing point of the economy.

Fourth, the highlights should be prominent.

We must try our best to describe the highlights of the company and try our best to show its uniqueness. For example, with the excellent quality of products, the company has created many "firsts" in the same industry for many times in the "3 15 activity".

The "Pioneer of Creative Design" in the "Selection of Urban Low-carbon Talents" and "May Day Activities" won the first prize.

For example, the management of the company is avant-garde and bold, and the management boldly uses new people and gives them enough trust, or it shows the novelty, youthfulness and fashion of the company's products. This is a company that pays attention to quality and fashion.

Fifth, the future should be bright.

It embodies the accumulation of the company, the enthusiasm of employees and a bright future. For example, it can be said that after years of baptism, the company keeps pace with the times in management, develops and innovates, strives for perfection in scientific research, and will show new miracles in the future.

Abstract of intransitive verbs

Finally, because there are many industries, the nature and history of each company are different, so the author just lists the outline and writes down the writing principles of each step. I believe that through your reference to the above steps, a draft company image has emerged in your mind and can quickly jump to the paper.

How to write a propaganda manuscript II. Company publicity manuscript model 1.

In the modern society with increasingly fierce competition, in order for an enterprise to develop rapidly, stably and healthily, besides innovation ability, team cohesion and cooperation spirit are also essential. Sun Quan, an ancient man, once said, "If you can do your best, you will be invincible in the world." If you can use all your wisdom, you will not be among the saints. "

Schopenhauer, a great German writer, once said, "A single person is weak, just like a wandering Robinson. Only when he is with others can he accomplish many things. " All these fully illustrate the importance of cohesion and cooperation spirit.

A small tree is fragile, but a hundred miles of forest can stand side by side with the cold. Our company is also a united, positive and progressive team. For example, when our new employees just joined the company, we can see it in the quality development training organized by the company, especially the high-altitude survival project can better reflect the team spirit of our company.

Under the correct leadership of the company's leaders, everyone, Qi Xin, worked together and made progress pragmatically, which laid a solid foundation for our successful development tomorrow. Unity is strength, and unity is the foundation for the success of all undertakings. Any individual can achieve his long-cherished wish only by relying on the collective strength, and any group can achieve the expected goal only by relying on the team strength.

It is true that team cohesion and cooperation spirit are very important, but mutual trust between colleagues and people around them is the premise of unity. Trusting others is a noble virtue, and getting along with colleagues should first give full trust.

Sometimes, a casual remark from a colleague can free you from the shackles, enlighten you and solve problems. When you get along with people around you, you should be more trusting, more modest, more smiling, more tolerant and more active. Create a harmonious work and study atmosphere, keep a happy mood when reading every day, and study, work and live happily.

Teamwork is a spirit of voluntary cooperation and collaborative efforts to achieve established goals. True cooperation is based on willingness. When teamwork comes from one's own will, it will inevitably produce an invisible and lasting force, which can mobilize the resources and talents of all members. This invisible force is better than tangible.

Concentric mountains turn jade into jade, and work together to turn soil into gold. Success requires not only perseverance, wisdom and inspiration, but also teamwork. Imagine a company that is disorganized and everyone goes his own way. Then the company is fragmented and has no vitality and vitality. What about its survival and development?

In an environment lacking cohesion and cooperation spirit, no matter how ambitious, smart, capable and experienced people are, there will be no better platform to display their space and talents. We don't want to fight like palms, we want to fight like fists with our fingers together, which will be more powerful.

Only those who know how to unite and cooperate will do their part in the group without reservation, because they regard unity and cooperation as their responsibility, and they know how great it is for individuals and groups.

A pool of stagnant water will never stir up beautiful waves. Only rivers can stir up waves. The collective is the source of strength, and the people are the cradle of wisdom. As the saying goes, a fence has three piles, and a hero has three gangs. Everyone gathers firewood and the flames are high. I firmly believe that our group will be able to work hard in one place when we are in * * *, and we will work together to create a new world in Ningdong.

The second model of the company's publicity manuscript

* * Advertising Production Center, after more than ten years of industry baptism, has built a strong professional production team, and has now developed into the largest, most professional and comprehensive body advertising production organization in Shijiazhuang.

With strong resource advantages, professional business standards, meticulous planning and design, meticulous process operation, sincere service and good reputation, the company has won unanimous praise from our customers and established long-term cooperative relations.

Today, with more and more diversified media forms, car body advertising has quickly occupied most of the market and greatly promoted the development of outdoor advertising industry with its remarkable advantages of mobility, multi-dimensional display, high contact probability and frequency, strong regional pertinence and low cost per thousand people.

In 20** years, the first car color painting machine in China settled in our company, which opened a new chapter in China car body advertising market.

With the continuous improvement of the company's car body advertising production center and the continuous improvement of production level, more and more customers have learned about car body advertising and fully realized its great advantages. The company's one-stop service of "body advertising production and various approval procedures" has made customers feel great convenience! The company has successively undertaken and successfully completed the advertising production tasks of thousands of service car bodies such as Gree Electric, Yiling Pharmaceutical, Maxxis Tire, Amigues Ni Electric Vehicle and Wuliangye Liquor. , and built a high-quality publicity platform for customers, which made them get rich value returns!

Looking forward to the future, we Jindi people will still take superb technology as the guide, high-quality service as the guarantee and communication with customers as the bridge. Together with the car body advertising production companies all over the country, we will wholeheartedly provide customers with all-round car body advertising production and publishing services, and strive to build a platform for business development and learning exchange.

Your trust+our efforts = promoting the instantaneous detonation of nuclear weapons.

How to write a propaganda manuscript 3. How to determine the title

The content of the propaganda draft includes three parts: title, text and ending. Headlines should generally be eye-catching, such as "protect life safety, start from yourself". First of all, we must distinguish what these titles are and their respective functions. The topic should be realistic, with outstanding highlights and profound implications. For example, Area F of City A carries out "residents' safety culture education" activities in the whole region. According to the information given, please write a draft for the publicity column of the community from three aspects: the concept of safety culture, the enhancement of safety awareness and the daily safety instructions.

Let's analyze the topic. As far as content is concerned, the content of the propaganda draft has been determined, and it is strictly written from three aspects: "safety culture concept", "enhancing safety awareness" and "daily safety instructions". Form: There must be a basic format, including title and title. In the title, the issuing department is not clear, and finally the issuing department and time can be saved. At this time, we set the topic as raising awareness, enhancing the ability to win public security and prevent people's wars, and achieved the purpose of clearly expressing the contents or objectives of propaganda work.

Second, the writing of the text.

This text should be easy to understand. You can clearly explain the propaganda background and guide the topic in three paragraphs; The focus is on the main content of publicity, which generally consists of three paragraphs. Publish the cause, content and final conclusion of the event. The reason for posting is to clearly explain the purpose of the propaganda draft, that is, the reason for writing the propaganda draft. The methods of meaningful beginning, informed beginning and suspicious beginning need to be combined according to your own hobbies, and there is no fixed method. Posting content: the content of the propaganda draft is written directly on the packaging. It should be noted that when the website has more content, it needs to be written separately, which is more organized and clear. Write the key parts first, then write, and finally explain the reasons in this form.

Three, some matters needing attention in the publicity draft

Pay attention to "three checks and three changes" in the content of the propaganda draft, and check the intention: to see if it is clear, complete and prominent, and to correct wrong opinions, which are too vague, irrelevant to the theme, confusing and illogical. Check whether the approved measures, regulations, methods and opinions meet the requirements of publicity and are feasible; Correct contradictions and invalid Putonghua, idioms, rhetoric, empty words and weaknesses. Check the materials to see if they are specific, true and typical, and change them to generalization, conceptualization and inaccuracy. See if the chapters are clear, compact and reasonable, change them up and down, and the primary and secondary details are inappropriate. Whether the writing is concise, whether the grammar is logical, whether the words are improper, whether it is cumbersome, and whether there are logical errors. Whether the writing is standardized, correct typos, coinage, abuse of abbreviations, punctuation errors and stylistic defects.

Four. Conclusion and signature

Finally, there is a goal, generally publicity, or put forward initiatives and calls to strengthen participation. In the lower right corner of the entire propaganda draft, the organization or author who wrote the initial text also belongs to the unit of the propaganda draft. Whose signature or who wrote it. Write the date under the author. Dates are expressed in the form of XX, XX and XX. Write the date on the day of the exam, except for the special requirements or given information.

The propaganda draft should pay attention to the significance and function of propaganda. The activities introduced can highlight the key points of the activities, and the contents to be publicized can be displayed in an orderly way, so that everyone will be impressed and remember the activities to be publicized. I hope that some of the above skills to determine the title of promotional materials can help you. If you find it useful, please collect it as soon as possible!