Anchor stamping refers to a form of signature authentication after the anchor changes his identity during online live broadcast. Under normal circumstances, anchors need to conduct identity verification, and can freely purchase and apply for different levels of stamps on the live broadcast platform to increase their charm, such as high-definition wallpapers, blowing kisses, complaints, etc. These stamps are used during the live broadcast process. , anchors can use the advantages of channels to attract fans, thereby generating a fan economy.

In most cases, anchor stamping is just a building block in the online live broadcast industry, and it mainly plays the role of entertainment and supercharging. However, this does not mean that it does not have other more positive functions. Some live broadcast platforms will enable a "stamp revenue" mechanism, that is, users can use stamps to purchase and enter the live broadcast room, greatly increasing the host's public revenue. In addition, stamping can also allow anchors to communicate with fans in a "personalized" way, increasing the interactive effect.

Although the anchor stamping mechanism has a very limited impact on Internet marketing, its importance cannot be ignored. In the online live broadcast industry, these stamps actually function like Facebook, allowing people to understand the personality of the anchor and establish a brand image. By interacting with fans, anchors can identify fans based on their stamped relationships and convert these fans into loyal fans, ultimately achieving better social marketing goals that are in line with the laws of talent cultivation and growth.