Among them, mix &；; The competition is the focus of the audience. Encouraged by two live stars, Yu Siyuan and Wang Xiaokun, many fans tried Mix & amp； Matching modeling. I believe this will soon become a new fashion in Beijing.
The NBA is undoubtedly the holy land in the eyes of basketball fans all over the world, and the NBA competition costumes are often the focus of fans' attention. However, China fans often prefer NBA jerseys as collectibles and seldom wear them. Even on the court, China basketball fans rarely choose to wear jerseys to cheer for their favorite teams. Now, Adidas, which signed a contract with the NBA for 1 1 year, will take this basketball carnival in Zhongguancun Square to tell China fans that NBA jerseys are actually very fashionable and stylish!
In the United States, the culture of NBA jerseys has been quite rich: the fans watching the ball on the court are naturally home jerseys, and the Zijin frenzy of the Lakers and the red storm at home of the Bulls are both classics in the eyes of fans. In rocker Park, the iconic streetball park in new york, USA, street basketball experts like to wear NBA jerseys and win the favor and applause of the audience with their dazzling skills. What's more, when I watch NBA games in front of the TV, I will also wear an NBA jersey to express my support for my beloved team. There are also some particularly fashionable players and their model girlfriends who even hang out when they go shopping and go out for parties &; Match will also be a good choice.
In this way, China fans only regard NBA jerseys as collectibles, which is really a bit "reckless". In order to let more China fans and consumers know the coolest way to wear jerseys, Adidas specially invited Adam, a famous Singaporean stylist, to bring hip-hop style collocation of NBA jerseys to Beijing basketball teenagers. Match (mashup). The invited experiencers showed the beauty of sports and fashion under the careful deployment of the costumer, and also had a new understanding of NBA basketball products.
During the activity, the experts invited by Adidas used Adidas NBA basketball products to mix and match three distinctive mainstream hip-hop series:
1) hip-hop street dance
Matching features: rich in color, full of vitality and dynamic, bold and exaggerated.
2) preppie students exercise hip-hop
Supporting features: nostalgia in the 1980 s, campus feeling and more exercise.
3) underground hip-hop
Matching features: dark tones are the main colors, such as black, dark brown, dark gray and partial white, and the overall feeling is deep.
The whole mashup event was crowded with hipsters who love fashion and hip hop. Many of them usually wear casual clothes, but most of them feel that they have benefited a lot from the on-site guidance of fashion experts. Many people immediately bought Adidas NBA basketball jerseys or equipment on the spot, ready to mix and match a refreshing hip-hop cool image after returning home!
Adam, our fashion expert from Xinjiapo, also shared the secret of mixing and matching with us: "In fact, if we change and mix and match many of our usual clothes in color and detail, we can immediately wear three series of completely different feelings. For example, if you choose a loose Adidas NBA jersey, the color must be bright, so if you choose the same color bottoms, it will be very fashionable in the street. On the contrary, if you choose a pair of trousers with a relatively dark color, the shoes with a relatively dark color will be relatively close to the ground. Of course, the success of matching depends largely on accessories. A very fashionable hat, an exaggerated flash necklace and a square towel with a special color pattern can all be very good mix and match elements, making your overall shape more full and perfect. " In addition, Adam also reminded our girls that when matching, we should pay attention to the fact that the basketball products of Adidas NBA are generally loose, so girls can wear short skirts with colored stockings, jerseys with lovely tube tops and belts to convey a sense of hierarchy, so that they will not be too fat and affect their beautiful figure.
From sports to fashion, from sports to daily life. It can be predicted that with the increasing influence of NBA in China and the vigorous promotion of Adidas. Soon, these Adidas NBA products will set off a mix&; The new fashion trend of Match. In the streets and fashion parties in summer, energetic NBA jerseys will appear frequently, which will make your eyes shine!
About adidas
For more than 50 years, Adidas has been committed to providing innovative sports equipment for the world's best basketball players, and at the same time committed to training young players. Among them are NBA legends, such as Jerry West, oscar robertson and Kareem Abdul-Jabbar. There are also emperor superstars active in the NBA today, such as Tim Duncan, Kevin Garnett, Tracy McGrady, Chauncey Billups and Gilbert Arenas. Last year, Adidas Group signed a commercial cooperation contract with the National Basketball Association (NBA), with the validity period of 1 1. Adidas has become the only sportswear supplier in NBA, which means that Adidas will cooperate more and more closely with NBA in various fields.