1, prefix
Word mark refers to a trademark composed only of words. Characters are written symbols of language, including:
1. Chinese characters
Letters, usually including single letters and multiple letters. For example, IBM, BMW and TCL are common multi-letter trademarks. As for individual letters, such as McDonald's "M" or Motorola's "M", they have special fonts or colors and can be registered as trademarks.
Minority languages (Tibetan, Yi, etc. )
Foreign languages (English, French, etc. )
Arabic numerals, for the registration of digital trademarks, we should be extra cautious, because the numbers used in trademarks can be common models, indicating production time, year, shelf life, use time and so on. , and it is very likely that the registration will "fail" due to the lack of significance or adverse effects, such as: 9 1 1, 9 18?
2. Graphic trademarks
Graphic trademark refers to a trademark that consists only of plane graphics without any words. Graphics can be concrete graphics or abstract graphics. As long as it has distinctive features and is easy to identify, it can become a trademark. Graphic trademarks are intuitive and not limited by language. No matter what language people use, they can understand what graphics express.
3. Graphic combination trademark
Graphic combination trademark refers to a trademark composed of words, graphics, letters and numbers.
In other commercial activities, such as advertising, the most common combination trademark is the combination trademark formed by the superposition of words and graphics. This combination makes the functions of words and graphics complement each other, and the explanatory nature of words and the readability of graphics greatly enhance the recognition and distinctiveness of trademarks.
Characteristics of two design forms of combined trademark;
Words and graphics appear at the same time, without interfering with each other and setting off each other. For example, Hermes, Rolex and Swarovski are such combined trademarks.
Words and graphics are interchanged, words are transformed into a part of graphics, or graphics are inserted into words as a certain stroke structure of words. For example, the trademark of Wuliangye embeds the letter "W" in the graphic, while the trademark of a well-known paper brand is mutual benefit, and the heart-shaped character is replaced by a red heart-shaped pattern lock.
4. Stereoscopic trademarks
Three-dimensional trademark refers to a trademark presented by three-dimensional symbols, product shapes or three-dimensional images of product packaging. This is a trademark of three-dimensional structure.
For example, the most famous streamlined curvature bottle shape of Coca-Cola in the United States is a three-dimensional trademark.
Three-dimensional trademarks can usually be divided into the following four types:
Ordinary three-dimensional graphics unrelated to commodities. This is the most common three-dimensional trademark, usually the three-dimensional shape of a flat graphic trademark. Because this three-dimensional trademark is not directly related to the goods, it is more obvious, and it is easier to apply for registration of O 1O#832O#44O9 & For example, the clown model used in McDonald's restaurant, Michelin tire man, Rolls-Royce Dumbo and so on.
The appearance of commodity packaging. It is a commercial competitive strategy adopted by many enterprises to register the packaging shape of goods as a three-dimensional trademark, especially for industries such as wine, beverage, condiment, food and perfume, and the shape of packaging bottles is of great significance. The most typical example is the outer packaging of Coca-Cola beverage bottles, Martell celebrity cognac bottles, Nestle soy sauce bottles, Ferrero chocolates and other commodities. The outer packaging of these goods has a unique shape. If the text label on the package is removed, consumers can also distinguish it according to the outer packaging.
The shape of the commodity itself. It means that the shape of the product itself can be registered as a trademark. For example, the shape of a ZIPPO lighter with rounded corners and the shape of Viagra blue tablets are all three-dimensional trademarks.
The shape of a part of a commodity. If a part of a commodity has a special shape and can produce distinctive features, it can be registered as a trademark. For example, Hermes used the small lock trademark on the trunk and Jeep front grille.
5. Sound trademarks
A sound trademark refers to a mark composed of music or special sounds that can identify the source of goods or services. Different from traditional trademarks, sound trademarks help consumers identify goods from the perspective of hearing. For example, recognizable advertising songs, melodies, human voices, bells, ringtones or animal calls. Use auditory rather than visual methods as the source of transactions to distinguish goods or services. Reference web page link