Preparation before New Year's Day promotional SMS:
1. Customer data collection:
Before sending promotional short messages in groups, we should first find out which users to send them to, determine the consumer groups that meet the content of holiday short messages, and then send short messages in groups to accurate target customers to achieve better results;
2, customer attribute classification:
Generally, promotional messages can be classified according to customer attributes, such as customers who pursue benefits and customers who like new styles, and then send them targeted messages, so that the conversion rate of SMS group marketing will be higher;
Matters needing attention in sending promotional messages on New Year's Day:
1, SMS marketing content editing, New Year's Day promotional messages should be carefully edited, and the message content that customers like can be more favorable. According to the characteristics of your own products, you can edit attractive promotional information. For those online SMS templates that are not well applied, I suggest you use them carefully and apply them directly, without innovation and with little effect.
2. During mass texting, it is generally necessary to determine the free time of customers according to their attributes, so that the reading rate of mass texting will be earlier;
3, SMS group format, the format of New Year's Day promotional SMS is: SMS signature+promotional SMS content+unsubscribe back to T, and messages with correct format can be sent;
4. SMS filter word detection. General marketing messages need to be approved before they can be sent normally. If there is screening, the approval is also unsuccessful.
Summary and optimization after sending promotional short messages on New Year's Day: The mass sending of promotional short messages on New Year's Day needs to count each sent short message, and optimize the short message marketing copy by putting short links to detect the click-through rate and response rate of customers, so as to continuously improve the conversion rate of mass sending of short messages.