First, learn to lead. As the store manager, you should understand that you and your employees are equal. In this sense, you have no privilege, and even your right to "reward and punishment" must be recognized by employees. In other words, when your employees fire you "carp", your "rewards and punishments" will become useless. So, what can you use to show your leadership intention? The answer is only one "prestige"! Prestige is a psychological factor that makes people willing to accept your influence, and it is your behavior goal. Prestige makes employees have a heartfelt sense of belonging and obedience to you, which is the role of spirit. When the two are different, ordinary employees in enterprises prefer administrative leadership, while those excellent people prefer spiritual leadership.
How to measure the prestige of the store manager?
The following four kinds of snacks are your main signs:
1, invisible influence. Your words and deeds, etc. Will become the object of employees' imitation, and the store manager's value judgment, way of thinking and behavior will have a decisive impact on employees.
2. A charismatic leader's orders are carried out, the forbidden ones are stopped, the proportion of people who accept his leadership is significant, and the command sensitivity is high.
3. Centripetal Cohesion Employees surround you with a sense of belonging and willingly accept organizations with leadership as the core.
4. Magnetic affinity leadership is welcome. Employees can meet you on their own initiative, shorten their psychological distance from you, open their hearts to you and listen to your teachings. However, never go astray with the prestige of "preaching". Some people think that you should talk more in various occasions, which will establish your prestige, but you won't believe it if you talk more.
Second, know how to lead employees. A competent store manager must be prepared to convince your employees that your purpose is to help them do their work well or enjoy their work better, rather than trying to punish them or finding excuses to dismiss them. You must sincerely help employees and convince them to trust you. Based on a kind of compassion, you must also give employees a chance to save themselves. People's value lies in their ability to finish their work independently and cooperate with others.
Third, the premise of being good at leadership communication is that leaders communicate with employees. As a store manager, if you can't communicate effectively with employees, fully understand their needs and absorb their advantages, then the store manager is incompetent. Modern company management has entered a new era of people-oriented management. Its important content is no longer the constraint of rigid rules and regulations, but the unique art of communication between leaders and employees, so that you can use your own emotional activities to urge every employee to work spontaneously and strive according to the goals of the enterprise. What kind of enterprise will your enterprise be? Hewlett-Packard Company of the United States has been practicing "people-oriented leadership" for many years, which is reflected in caring for people, attaching importance to people and respecting people ... In Hewlett-Packard Company, leaders always mingle with subordinates, care for employees very much, encourage employees, and make employees feel that their work achievements have been recognized and they have been valued. You should not only be a person who understands professional ethics, but also be a person who practices professional ethics. What do you want employees to do, you should set an example first.
Fourth, the use of leadership style An excellent store manager should have superhuman wisdom, accurate values, full of energy, eager to grow, foresight and curiosity, and good memory. Of course, you shouldn't just use one leadership style. A successful leader can't do without a certain leadership style. You should choose a style according to the occasion. There are three leadership styles for you to choose from: single person, participation and empowerment. The effectiveness of leadership depends on the understanding of the above three options and the flexibility of doing it. Those who are responsible for their actions are qualified. Those who can take the initiative to take responsibility for the group are all excellent people. Do you want to be a qualified person or an excellent person? Needless to say, the importance of chain store managers. The development and survival of a store depends on many relationships. As far as the manager is concerned, among the many relationships in the store, he must handle all aspects of the relationship on behalf of the store according to the time, occasion and situation at that time and give full play to the role of all stakeholders in the store. According to authoritative investigation, an excellent manager can help store sales increase by 30%, which is a considerable figure! As the soul of the store, the store manager plays an important role in the terminal of Hengyuanxiang brand value chain. The special training column of this magazine will publish the "Special Training Course Series for Gold Store Managers" in three phases, aiming at teaching store managers how to lead the team to achieve better results in the brand-rich market.
Orientation of store manager
Managers are first and foremost managers. As a manager, you should have the ability to plan, make decisions, implement and summarize. The simplest explanation of the word "management" is "how to let others do what you want to do well", not "do everything well by yourself". Therefore, the store manager should know how to allocate, guide, supervise and encourage the clerk to do every job in the store.
Secondly, the store manager should be a good trainer. If you want the shop assistants to do things well, you must teach them how to do things first. The key for a good shop assistant to grow into an excellent store manager is to teach the shop assistant the service skills for successful sales. Of course, the store manager should also train the shop assistants in brand culture, workflow, rules and regulations, product knowledge and so on.
In addition, the store manager must be a competent information transmitter. The store manager is the window of dialogue between the brand and consumers, and the bridge of communication between the company and employees. The store manager must pass the company's culture, activities and other information to the clerk at the first time, so that the clerk can let the customers know in time; The store manager should feed back the consumer's demand and response to the company as soon as possible. Only when this information channel is unblocked can the company better serve consumers.
Finally, the store manager should also be a parent. A shop is like a home. Parents have to worry about problems at home: personnel, goods, hygiene, furnishings, etc. , and can't ignore every detail. Especially in personnel issues, when a shop assistant encounters a problem, as a store manager, he should help, guide and solve it in time, so that the shop assistant can work more passionately.
The qualities that a good store manager should possess.
A good manager must play the above three roles, and these roles have their own personality characteristics:
Decisive and calm
Thinking and acting need to be cautious, but decisions must be decisive; When dealing with emergencies, the store manager needs to keep a cool head first, and the flustered expression and behavior will cause psychological pressure on subordinates; Once a decision is made, the manager must be decisive. Ambiguity or indecision often affects the solution of problems.
Encouragement ability
When the clerk has excellent performance, he should give affirmation and encouragement in time; When finding the shortcomings of the clerk, we should put forward them in time and guide the improvement. This requires modesty and tolerance.
Face failure correctly
Never show frustration and depression after failure, otherwise it will greatly affect the morale of the clerk. Remember: every day can't be smooth sailing. Take difficulties as challenges and adjust your mind to face every day and everything.
Dare to take risks and be innovative.
The sales of shops always need to change. Customers expect to see constantly updated and changing shops, so the store manager needs to have the spirit of adventure and innovation, so that the service, image and display constantly give people a refreshing feeling.
The responsibility that an excellent store manager should bear.
Correctly understand the company's culture, strategy, brand positioning and consumer positioning.
The culture of an enterprise will affect the thinking and behavior of every employee, and employees have the obligation to reflect the culture of the enterprise with their own words and deeds. As the disseminator of corporate culture, the store manager should first have a deep understanding of corporate culture and development direction, and at the same time let employees have a deep understanding to enhance cohesion and centripetal force.
Responsible for the daily operation of the store, achieve the sales target and make sales statistics.
The store manager must analyze the daily operation and evaluate the performance of employees. Supervise and audit the production and storage of cashier and account books. Make reasonable sales targets, break down sales tasks to individuals, and make daily, monthly, quarterly and annual sales reports according to the completion of tasks in the same period last year.
Responsible for the personnel management of the store, and do a good job in recruitment, training, assessment and encouragement.
The management of shops is first of all the management of personnel. Personnel management mainly includes staff attendance and reasonable post arrangement, team cohesion construction, staff training and counseling, workflow standard formulation, staff sales skills improvement, staff performance evaluation and incentive.
Responsible for the management of goods, display and safety in the store.
Commodities are the basis for stores to create business performance. Managing and controlling the flow of goods in the store and displaying goods can greatly improve the transaction rate. Standard procedures and files should be established in all aspects of commodity procurement, sales, storage and adjustment. For example, clothing display should pay attention to the combination of point and surface, and the color matching display skills of clothing. In addition, the display must be constantly changing to ensure the personalization, diversification and artistic trend of the display.
Service management, establishing customer files, handling customer complaints and other emergencies.
Service is the link between consumers and brands. Doing a good job in product service can lay a solid foundation for creating good sales performance. Services include pre-sale, in-sale and after-sale, in which every behavior, behavior and words of the shop assistant are of great significance and play an important role in promoting the quality of service. In the process of sales, we can learn customer information and establish customer files through natural conversation with consumers. Customer information should be kept for at least three years and maintained regularly. In the event of emergencies such as complaints, we will handle them in a timely and proper manner in line with the principle of protecting consumers' interests and maintaining brand image.
Information management, information collection and feedback in the same industry.
In addition to the information collection of our store, the attention and information collection of related brands in the same industry will play a fundamental role in the company's business decision. When collecting information related to the same industry, you need to have a clear goal, you can't collect it at will, and there is no selectivity. We should mainly focus on brands with similar brand styles and product styles.