There are many TV series that are popular for a while, but there are very few TV series that can remain popular, and "Chen Qing Ling" belongs to the latter.

When this TV series was first broadcast, it can be said that it dominated the hot search list every day, received huge network traffic, and also gained a very good reputation in the hearts of the audience.

I thought that "Chen Qing Ling" would be like other TV series and would be forgotten after this wave, but the fact is surprising. The popularity of "Chen Qing Ling" has continued, and the group "Bo Jun Yi Xiao" was born, which is still popular today.

Why does this happen? It can be answered from the following three aspects.

1. The marketing of "Chen Qing Ling" is very successful, and there has always been a steady flow of traffic.

"Chen Qing Ling" seems to have gradually jumped out of the shadow of "The Master of Demons" and become a new IP, and all links in the upstream and downstream of the IP industry chain surrounding the show have released considerable traffic. Through the expansion of this IP and the creation of a series of derivatives, it not only accelerates the C-side realization of investors, but also constantly creates new topics.

While the series was still on the air, the official "Chen Qing Ling" specially created an exclusive OST and released it as a paid digital music album. Since then, sales have soared, which shows that "Chen Qing Ling" has broken through the circle to a certain extent and expanded its influence and topic scope.

In addition to music albums, the official has also launched a series of peripheral products, from Wangxian CP dolls, umbrellas, water cups, notebooks to cos clothing... It can be said that various types are involved, and Since the vast majority of fans are female, the official also launched accessories and lipstick.

2. Fans are very sticky and have formed a unique circle culture.

The explanation of "fan economy" on Baidu refers to the operational income-generating behavior based on the relationship between fans and followers. It is a kind of economic gain through increasing user stickiness and word-of-mouth marketing. profit and social benefits business operation model. Fans, idols, and capital are its three major components. Among them, idols are the carriers of commercial value, fans are the realizers of commercial value, and capital is the investor of commercial value.

With the rapid development of the entertainment industry, idol stars emerge one after another, which also promotes the formation of fan circles. The "Bo Jun Yi Xiao" fan group is very powerful. It is no exaggeration to say that any content related to "Chen Qing Ling" on the Internet will attract the attention of fans, so there is a steady stream of traffic.

3. Xiao Zhan and Wang Yibo are both outstanding, and their idol power has far-reaching influence.

With "Chen Qing Ling", Xiao Zhan and Wang Yibo became popular, and their subsequent resources were also considerable, and they were exposed to more and more excellent works. Whenever a new work is aired, many viewers will comment on the actor and think of his famous works.

The superb acting skills and superb looks have also made these two leading actors countless fans, and their influence as idols has become more and more profound.

In general, the popularity of "Chen Qing Ling" occupies the right time, place and right people. It is not accidental but inevitable. Just like "The Legend of Zhen Huan", the popularity will last for a long, long time because this film and television The drama itself is a masterpiece, what do you think of it?