1. On-site optimization

1. Make HTML header tags

Title (title): The title is very important in web page optimization. Generally, the title of a web page mainly contains some keywords, website name, etc.

Keyword (keyword): Everyone knows the importance! When setting keywords, you should refer to some methods such as popularity and Baidu index. Of course, the prerequisite for choosing these must be related to the theme of your website. There should not be too many keywords, usually 1-3.

Description: It is mainly an introduction to the website. Although it is not as important as the first two tags in the eyes of search engine spiders, it is still a factor that cannot be ignored. When users search, only it and the title are displayed on the search engine webpage. From the user's perspective, these two are the first things that must be read to understand the website. A good description can attract customers' attention, increase click-through rates, and thus bring possibilities customers and increase the weight of the website.

2. URL optimization

Length: Relatively speaking, a shorter URL length is easier for everyone to remember and easier to paste and copy.

Delimiter: Generally speaking, when the spider reads the URL, it considers some symbols to be empty characters. A better delimiter can use "_", which allows customers to understand the meaning of your URL. , it will definitely deepen your memory after you understand it, and you won’t have to waste time guessing.

Naming: The name should be based on the page, and should be as relevant to the page theme as possible, so that users can understand what the page is about as soon as they see the URL.

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3. Web page content optimization

Keyword selection: Do not choose highly competitive words, do not choose too many keywords, and select 1-3 more relevant keywords. good.

Keyword density: Keywords are a kind of bug that spiders like to eat. Search engines value it more, but there must be a limit. It should be done in moderation, otherwise the consequences of over-optimization will be serious! Keyword density should be between 2% and 8%.

Keyword layout: Based on human visual perception and spider crawling, it is generally from left to right and top to bottom, so the keywords should be highlighted first in the upper left corner, followed by the navigation and footer.

H1 title: The h1 tag has always been considered to be of great significance to the optimization of our relevant pages. H1 titles do have a relatively large weight, but they should not be used indiscriminately. It is recommended to use them for keywords/phrases that have been maintained for a long time.

H2H3H4: These titles have no value to search engines. You can add these titles to the article to highlight the key points and increase customer experience.

Alt attribute: Increasing the alt attribute has a considerable impact on search engine rankings. Use a graphic image/photo/to add some targeted and important keywords.

Image file name: It can tell customers information such as the source address of the image, allowing spiders to extract the text information of the image; because it is a good means of attracting customers, the name of the image file on the website You can use keyword naming.

Bold/Strong: These tags have a weight advantage that is different from other tags, and keywords in the article can be used.

Anchor link: you can add a title.

4. In-site links

Click depth: The more important keywords and pages are, the easier it is to access them and see them.

Number of links: Generally speaking, the more links pointing to the page, the higher the weight of the internal page. If you want to highlight keywords or an important page, you can have more links pointing to it, and vice versa.

Link location: You can add some important links to the header, sidebar, and footer based on the habits of users and spiders browsing web pages.

The links must be smooth and there should be no dead links, otherwise it will affect spider crawling and user experience. You must know that this is the most likely on-site optimization factor to affect rankings.

5. Friendly links. {Relevance and authority}

6. Website layout should be paid attention to...

2. Off-site optimization

SEO off-site optimization mainly starts with external links. External links are an important factor affecting keywords in Baidu rankings. High-quality external links must be maintained by good on-site information, otherwise it will It was judged as cheating by Baidu. The optimization and complementation of information inside and outside the site is an important trade-off index in SEO.

Pay attention to relevance, authority and practicality when posting external links

1. Register several high-weight blogs, such as Sina Blog, Sohu Blog, NetEase Blog, Baidu Space and even QQ Space As well as forums and post bars.

2. The published content should be centered around the website (relevance)

3. When publishing articles, you need to bring anchor text. The anchor text standards are as follows: {Generally, it is recommended to include 3-5 anchor texts are enough; among the 3 anchor texts, one home page link and two internal page links; and so on, the effect is very good. ｝

4. The name can use keywords as TITLE.

5. Try to add ALT tags to pictures to enhance the weight of the website.