Beijing time165438+1October 19, Warriors star Clay Thompson was injured in a daily training. A day later, the Warriors officially announced that Clay Thompson had torn his achilles tendon and was reimbursed for the season.
The Warriors immediately implemented PLANB and signed Ubray of Thunder to replace the negative impact caused by the absence of all-stars. But Anta is not so lucky. As its biggest NBA star, Clay Thompson's injury is a fatal blow to Anta.
As the facade of Anta sneakers, the cooperation between Clay Thompson and Anta has always been called the most successful star signing in NBA.
At the beginning of 20 14, Anta made a bet on klay thompson, then a rookie, and designed signature shoes for him in the following year. Then the Warriors' brilliant achievements in the NBA made Anta's decision a huge reward. The sales volume of KLEI's signature shoes KT series has also increased from the first generation150,000 to over one million in 20 17 years. At the same time, Anta's operating income has also increased from 8.92 billion when it first signed Clay to 33.93 billion in 2065438+2009, becoming the first sporting goods enterprise in China with revenue exceeding 30 billion.
A large part of all this is due to Clay, the most conscientious spokesman for sneakers in history.
After signing the contract with Anta, Clay will wear Anta's endorsement products in his daily life no matter where he is or what occasion he attends, and even try his best to promote Anta's products to his teammates in the Warriors, which has also trained many other NBA stars for Anta (such as former Warriors player kevon looney, etc.). ), can be called the conscience spokesperson of Anta.
In 20 17, Anta embarked on a "crazy" journey and invited its spokesman, Clay Thompson, to China for many times. During his trip to China, Thompson was hands-on and full of energy, which created many topics and made Anta famous for its charm and influence.
However, in the finals of 20 19, Clay's knee ligament was broken, which took a whole year to recover, and the exposure dropped sharply. Just as Anta was full of ambition and was ready to make a wave of marketing with the momentum of Clay's comeback, Clay was injured again and reimbursed for the season, which made Anta draw water with a sieve.
One year's waiting may be acceptable, but two years' suffering is too difficult for an enterprise. What Anta has to do now is to find a head spokesperson like Clay in the NBA, maintain as many fans and traffic as possible, and then wait for Clay to return.
Fortunately, Hayward, a subsidiary of Anta, joined the basketball god Michael Jordan's team Charlotte Hornets with a salary of $65,438+200 million for four years, but this can't make up for Clay's loss in Anta, but it can only be said to be a comfort.