Air Jordan is the Air Jordan brand founded by Michael Jordan himself, with strong pertinence and high brand value. Air Jordan belongs to Nike's series of brands, designed and built for Jordan. Air Jordan has his own logo. The American air Jordan series debuted for 34 years with classic style.
China Jordan is a brand of sporting goods under the Sports Co., Ltd., mainly engaged in the design, production and sales of sports goods such as Jordan series brand sports shoes and clothing. The company was founded in 2000. China Jordan has occupied part of the market in China for a long time and is a brand enterprise with good reputation.
Air Jordan series brand is marked by Michael Jordan, and China Jordan is the Jordan symbol of this knee bending posture. China Jordan's logo brings us a vague subconscious input guide, that is, Michael Jordan. All this is also based on Jordan's great influence and halo effect. In this regard, the American Air Jordan brand company has been defending rights for several years. To tell the truth, China Jordan made a lot of money in the China market by using the influence of others and some vague packaging.
Michael Jordan's market value has exceeded people's imagination. Air Jordan is a brand founded by Air Jordan himself. It is the brand of American star Michael Jordan himself, and the absolute interests of Jordan's own owners are among them.
China Jordan is a brand registered by China people. It has nothing to do with American star Michael Jordan or Nike. Jordan himself did not authorize him to use the Jordan brand.
Jordan's road to safeguarding rights in the United States for several years has finally ushered in the dawn of victory. The Supreme People's Court, China, made a final ruling that the judgments of the first and second instance were found to be wrong in facts and applicable laws, and were revoked. China Jordan's graphic and Jordan's trademark were withdrawn. This is the final judgment.
It seems that the American Jordan's complaint about China Jordan's infringement has basically been finalized, and China Jordan Sports officially revoked Jordan's trademark. That's why China has two Jordans, one is real, the other is cloned and fake. China Jordan has also made a lot of money these years.
But after all, China Jordan made so much money with American Jordan, almost. Besides, China is not the China it used to be. What we need is innovation, something that belongs to us, rather than relying on other people's fame to make ourselves cocky. As soon as this case was settled, it sounded the alarm for those enterprises that specialize in cloning and imitating others. It's time to have your own things. Stop copying others.
China Jordan now lost the case, which can be said to be culpable of punishment. You lost face abroad.
Text/Miduole Basketball Highlights
Jordan brand has two logos because there are two sports brands belonging to two different companies. One is the sporting goods brand owned by China Jordan Sports Co., Ltd., and the other is the Air Jordan brand founded by American basketball player Michael Jordan himself. China Jordan Sports Co., Ltd. was established in 2000, mainly engaged in the design, research and development, production and sales of Jordan brand sports shoes, sportswear and sports accessories. It is a brand enterprise of sporting goods in China. Air Jordan is a series of brands owned by Nike, USA, specially designed for basketball player Michael Jordan. Air Jordan has his own logo.
Because one is the symbol of 100 basketball players, and the other is the sports brand of China.
1: Jordan basketball shoes are a kind of shoes produced by Nike brand. Jordan's basketball shoes are mainly suitable for basketball lovers. Because of its comfort, timely design and good protective performance, it is deeply loved by basketball fans.
2. Jordan Sports Co., Ltd. was established in 2000, mainly engaged in the design, research and development, production and sales of Jordan brand sports shoes, sportswear and sports accessories.
This is true or false, both true and false are good. Over the years, our China version of Jordan has also developed very well. It is obvious that China is very strong, and it is really not easy for China Jordan to live for so many years!
Two different Jordan poses, the Flying Man version is an American brand. Nike's aj series debuted for 34 years, and each generation is classic. Jordan aj 1 produced more than 1000 colors. Although the shape remains the same, it is a classic in everyone's eyes!
China Jordan is the Jordan symbol of this knee-bending posture, and everyone's recognition of this domestic brand is also particularly high, probably because of Jordan's halo effect! Otherwise, without my innovation, how can I always exist without paying attention to quality!
In this case, we lost Jordan's lawsuit in China and Jordan's lawsuit in the United States, which made our China brand realize how important originality and quality are. We should carry forward China's creation, not just fake and shoddy!
With the increasing popularity of sneaker culture and the successful marketing methods of AJ shoes, people who love shoes and fashion culture aim to own AJ shoes. But did you know that the air Jordan you wear on your feet is also graded? Maybe two pairs of AJ that you think look very similar may end up with very different prices.
The same AJ shoes, but the price is different. The reason lies in whether your AJ shoes are OG versions. Before distinguishing between OG and non-OG, the following points should be explained first:
"God of Basketball" Jordan wore AJ sneakers in NBA games: AJ 1~AJ 14, AJ 16~ 18, and AJ 15 Jordan didn't wear them on the court.
If it is divided into smaller colors, it is necessary to divide the colors. If Jordan wore this AJ in an NBA game, but did not wear this color, then the value of this shoe will not be very high.
Nowadays, AJ has released too many versions, and has been re-enacted too many times. Besides the same generation and color, it also distinguishes many different versions such as OG and non-OG. This is also Nike's consistent style. AJ version will never be finished, and all kinds of colors can be matched at will, so that you can always buy it in buy buy. Novices who don't understand will also throw money into it, which shows the unscrupulous style of the merchants.
Let's get back to the point. What is the difference between AJ shoes OG and non-OG?
OG means "original original". Let's talk about the difference between OG and non-OG:
AJ 1 When it first came out, it was basically a red, white and black bull color scheme. As for the other colors, they were later published, and their value and collection were not as good as these three. The first year of AJ 1 is characterized by Gao Bang, with the words "NIKE Check AIR" written on the tongue and nothing in the heel is OG.
Just remember that the logo of Zhongbang and Flying Man was only used from AJ3. When you see AJ 1 and AJ2 are Chinese countries with trapeze logo, it is not OG.
Jordan brand has two logos 7A68696416F3133431373238 because they belong to two different companies, one is the sporting goods brand of China Jordan Sports Co., Ltd., and the other is the air jordan series of Nike brand.
China Jordan Sports Co., Ltd., established in 2000, is mainly engaged in the design, research and development, production and sales of Jordan brand sports shoes, sportswear and sports accessories.
2. Air Jordan series is a kind of sports shoes based on Jordan's personal production and design, mainly basketball shoes. Jordan's basketball shoes are mainly suitable for basketball lovers. Its symbol is trapeze.
Because one is the symbol of basketball players themselves, and the other is the sports brand of China.
1: Jordan basketball shoes are a kind of shoes produced by Nike brand. Jordan's basketball shoes are mainly suitable for basketball lovers. Shu Baishi is deeply loved by basketball fans because of its fashionable design and good protective performance.
2. Jordan Sports Co., Ltd. was established in 2000, mainly engaged in the design, research and development, production and sales of Jordan brand sports shoes, sportswear and sports accessories.
: I know
Michael Jordan for short. 1963 February 17 was born in Brooklyn, new york, USA, and was a former NBA professional basketball player. The main position is shooting guard or small forward, and the back number of the jersey is 23, which is called "flying man".
Jordan was born in Brooklyn and spent his childhood in Wilmington, North Carolina. He entered Emsley A Laney High School, where his average score was B+, and he was an amphibious sports star-football, baseball and basketball.
One is to hold the ball sideways, and the other is to hold it high like dancing.
Jordan brand has two signs, because it belongs to two different companies, one is the sporting goods brand of China Jordan Sports Co., Ltd., and the other is the air jordan series of Nike brand.
China Jordan Sports Co., Ltd., established in 2000, is mainly engaged in the design, research and development, production and sales of Jordan brand sports shoes, sportswear and sports accessories.
2. Air Jordan series is a kind of sports shoes based on Jordan's personal production and design, mainly basketball shoes. Jordan's basketball shoes are mainly suitable for basketball lovers. Its symbol is trapeze.
Jordan is one of the most valuable sports idols in history. Is the main spokesperson of Nike, Gatorade, hannis, McDonald's and MCI. He first appeared in the advertisement of 1988 Wheaties box and immediately became their spokesperson. Nike designed a series of signature shoes named "Air Jordan" for Jordan. Later, Nike separated this production line from its own manufacturers and called it "Jordan brand".
Michael Jordan objected to the Trademark Review and Adjudication Board of China Administration for Industry and Commerce because he was dissatisfied with the fact that the Chinese Pinyin of his name was registered as a sporting goods trademark, arguing that a large number of malicious registrations of Jordan Company in China far exceeded the production scope of Jordan Sports as a sporting goods company, which constituted a disturbance to the trademark management order. However, all the above requests were rejected by the Trademark Review and Adjudication Board. Since then, Michael Jordan has fought 34 lawsuits with the Trademark Review and Adjudication Board, and the first trial also ended in failure.
20 15, 15, these 34 cases were merged for second instance in Beijing High Court. The case will be pronounced in due course. In May this year, Beijing Higher People's Court ruled that Jordan lost in 32 of 78 sports trademark disputes.
At the beginning, China Jordan's advertisement appeared in the prime time of David. The former cottage brand may never have thought that it could become such a big brand. Can't compare with air Jordan at all. It's a knockoff product. At the beginning, there were many brands similar to China Jordan, but not many others. For example, Kobe, Yi Jianlian and James may all have similar brands, and finally they just disappear into the clouds.
Registering a trademark with a celebrity is a classic among many registered trademarks. Recently, it was reported that the name of Academician Li Lanjuan was registered as a trademark, and such an example happened every day. With the state's restrictions on such registered trademarks, more registered trademarks have been cancelled, and businesses cannot trample on the interests of others.