Scene replay: A customer orders food at KFC and walks to his seat with a plate. Because there are many people, he still has change in his hand. One of them accidentally poured a large coke, which printed all over the plate and spilled French fries all over the floor. And it's right next to the ordering table, and the store administrative manager can see it. What do you think Ken Mai should do?
It's simple. That's what the ladies' room should say, but the men's room ... I'm sorry, honey. Please respect men. Please take out the tampon. Won't KFC headquarters make a reminder plaque according to the strokes? Many restaurants in China are very small. They may not have a stainless steel plaque or even a bathroom. But since men and women are different, we should respect our male compatriots. You got it?
Our research is based on facts, readers can go to many stores to observe, even if there are changes, it will take a period. KFC and McDonald's, after all, are too big, too big to be careful, hehe.
Of course, there are more extreme examples of toilets in KFC and McDonald's, that is, they can't be used, or they have to go far away. See the example that Beijing KFC Henderson Store cannot be used. It has been broken for several years, but it has not been repaired. Is it strange that any enterprise refuses to repair toilets all the year round, thinking that first-class KFC can do it? There are also many shops in the store without toilets, which is related to the design of many real estates. You can't blame KFC and McDonald's, but if they claim to be the world's unified standard, think about it.
Scene 3: Before talking about the third loophole, let's take a look at the jokes about them circulating on the Internet.
Attendant: Welcome to KFC. what can I do for you?
Guest: A hamburger.
Attendant: Is it spicy?
Guest: It's spicy.
Attendant: If you add two yuan, you can change it to a double hamburger. Is it okay?
Guest: OK, a double hamburger.
Attendant: What else would you like?
Guest: French fries.
Waiter: Do you want large, medium or small fries?
Guest: Medium fries.
Attendant: How many packets do you want?
Customer: One pack is enough.
Attendant: Now we have the latest French fries milkshake. Would you like to have a try?
Customer: No, just give me ketchup.
Attendant: How about two packs of ketchup?
Customer: I'd like two hundred packs, if possible.
Attendant: Excuse me, sir. We have a limited supply of ketchup here.
Customer: Then why are you talking nonsense to me?
Attendant: Excuse me, sir. What else do you want?
Guest: drinks.
Attendant: We have sprite, black tea and cola Fanta. Which one do you want?
Guest: Coke.
Attendant: Do you want a large cup, a small cup or a bottle?
Guest: Medium rare.
Attendant: Do you need ice cubes?
Guest: Yes.
Attendant: More ice or less ice?
Guest: Almost.
Attendant: May I give you some more?
Guest: Yes. Thank you.
Attendant: You're welcome, sir. Don't you want to try our latest taco?
Guest: No, thanks.
Attendant: How about the special hot popcorn?
Customer: Not really.
If it's Chinese food, the store usually refills the glass and gives some French fries. After all, it's nothing to the store. People in China know how to attract repeat customers.
However, according to the simulation experiments and online consultation conducted by our enterprise research group in more than 20 cities, dozens of KFC and McDonald's in China, the answer is amazing. KFC and McDonald's will never humanize this situation. At best, clean up quickly and buy your own food.
Comments: KFC (McDonald's) has always insisted that its food should be fresh, healthy, nutritious and standard. The food that was not sold out that day should be thrown away and directly thrown away as garbage. But customers spill things for various reasons, but they don't supply, care about or say hello. This is the so-called service It seems that KFC and McDonald's are cows, not because of good service, but because of good packaging. Fast food has become a climate in China before it has become a climate.
Scene replay: A man rushes into the bathroom. Well, it's very clean. The cleaning list behind the door is clearly written. Someone will clean it every 15 minutes, and the manager will also check the signature. All hardware facilities are of high standard and easy to disinfect and clean. but ...
A gentleman squatted there and saw a line that made him laugh and cry. What's that word? Learn crosstalk first. It seems that international companies are very rich, and all the tips are made of high-grade stainless steel, and they are just embedded in the wall, and the position is just right. High-end and eye-catching. This is a sentence:
"Please put the used toilet paper and sanitary napkins in the wastebasket, thank you for your cooperation." It seems that everything made by KFC (McDonald's) is made according to high standards, with centralized procurement and reasonable logistics. Unfortunately, this is the men's room. As a large international enterprise, its hardware, management, production and logistics level are impeccable, but it has forgotten the most basic common sense of life: men and women are different.
Attendant: Yes, sir. I charge you 100.50 yuan for 79 yuan. There is a difference of two yuan. Can I give you four fifty-cent coins?
Guest: OK.
Attendant: Thank you, sir. Welcome to KFC next time!
Customer: But what about my order?
Attendant: I'm sorry, sir, but we have run out of take-out bags for the time being. Do you want to eat here?
Guest: ......
Attendant: Do you have any other requirements, sir?
Guest: I really want to hit you!
Attendant: So, sir, do you want to use a left hook or a right hook or a combination?
(This is a story written by KFC, and so is McDonald's. )
Seeing this, you may understand why KFC (McDonald's) is waiting in line and why there are so many fat people in America. KFC and McDonald's made a big mistake, that is, over-marketing, and turned their services into disguised promotions.
So what is over-marketing? Over-marketing means that enterprises use normal or abnormal means to make customers spend more than their purchasing power or buy goods with no use value in order to achieve sales targets. MLM is a typical over-marketing.
Excessive marketing will affect the reputation of enterprises, and even lead to lawsuits and serious public relations crisis. This is essentially a question of corporate culture, corporate training and whether enterprises respect customers. Chinese food is also publicized, but when ordering lunch, the waiter will not publicize it more than three times (this is also our observation and analysis of the catering industry, which is described in another article). However, in KFC McDonald's, customers are basically promoting sales or disguised sales (changing small cups into large ones, ordering set meals to give gifts, etc.). ) about five times, sometimes even as high as seven times.
KFC McDonald's, remember, now is an Internet age, any way of doing things, any corporate philosophy must conform to human nature, otherwise it is oneself who will be hurt.
Scene 4: Xiao Wang's child has a birthday, and the child especially likes to eat foreign fast food, so a dozen people in the family happily go to KFC (McDonald's birthday). They are in high spirits when they go, but the process is not happy. Why? Didn't KFC and McDonald's always say it was a children's paradise?
First of all, there are so many people that one table can't be finished. If it's Chinese food, it's very simple. Just spell the table.
But sadly, in this shop, all the tables are fixed, and fixing has many advantages, such as neat and beautiful storefront, stable tables and easy cleaning. But there are no tables for more than a dozen people. What if we sit separately? There is no atmosphere.
Finally, I divided it into two tables and lit birthday candles. Suddenly, a manager on duty came along. She said: "We are not allowed to eat our own food, but since it is a birthday, this is understandable, but we can't guarantee the hygiene of the food. Our store can also help customers customize birthday cakes and celebrate their children's birthdays. I hope I can say hello to our store in advance next time. "
"Next time," the child's mother put the words in place, "it is a good partner of the child and a trap. Where is the real birthday area of this store? Have you considered what to do if there are many people coming? I can't say I can't take food out every day. Is it legal or not? Must the child's birthday be managed? "
Here I would like to advise KFC and McDonald's that you are very formal, have your own management style, and have your own corporate culture and style, but don't forget that this is China, so you should pay attention to human feelings and know how to respect. In fact, many employees are from China. The catering industry in China has just started, and it is not good enough. The quality standard of hygiene requirements is not perfect. Everyone needs to understand. Don't blindly worship foreign management, because we are on the road.