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Main products of Langjiu Group

According to the aroma type, Langjiu products are divided into three types: sauce-flavor, mixed-flavor, and strong-flavor.

Maotai-flavor Centennial Langjiu Twenty Years Blue Flower Langjiu Purple Sand Langjiu Yuyushexiang Collection Wine Fifteen Years Honghualangjiu Laolangjiu 1898 Fifty Years Qingyunlang Wine Ten Years Red Hwarangjiu Laolangjiu 1956 Thirty-Year-Old Red Winning Lang Alcoholic Brand Laolangjiu and Fragrance Harmonious Grade Groom’s Liquor Groom’s Liquor 18 Groom’s Liquor 12 Groom’s Liquor 9 Luxury-flavor Lang’s Brand Tequ Appreciation Grade Jin Ruyilang Liquor Jinfulang Liquor Golden VIP Langjiu Langpai Tequ T9 Zizi Ruyi Langjiu Hongfu Langjiu Five-star VIP Langjiu Langpai Tequ T6 Collection Ruyi Langjiu Xifulangjiu Five-star guest Langjiu Langpai Tequ T3 Hongxin Ruyi Langjiu treasures and fine wines Langjiu three-star guest The treasure of Langjiu townhouse ● 100-YEAR LANGJIU·A TREASURE PROTECTING YOUR HOUSE

100-YEAR LANGJIU·A TREASURE PROTECTING YOUR HOUSE

The 100-YEAR LANGJIU series is launched by Langjiu Group to commemorate the 100th anniversary of the birth of Langjiu. A precious and supreme commemorative wine, it is just like a fiery red sun, warm, unrestrained and radiant, showing the glorious history of Langjiu for a hundred years.

Centenary Lang Liquor is produced in Erlang Town on the Chishui River at the junction of Sichuan and Guizhou. Here, the folk customs are simple, the scenery is beautiful, the unique natural environment and the mild climate conditions create a natural and natural environment for the brewing of Centenary Lang Liquor. A simple, pollution-free and pollution-free ecological environment; and the pure and pure Langquan water injects healthy "blood" into the body of Centenary Langjiu.

The century-old brewing technology, coupled with decades of storage in Tianbao Cave, gave birth to the century-old Langjiu wine with "outstanding sauce aroma, mellow and clean, elegant and delicate, long aftertaste, The unique style of "the fragrance stays long in the empty cup".

There is Fish in Years Luxury Collection

Langjiu Group’s first ultra-high-end liquor *** collectible wine “You Fish in Years” has a unique appearance design, from beginning to end, from inside to The radiation and influence of Chinese traditional culture are evident everywhere outside.

The bottle cap has nine dragons playing with pearls. Nine dragons of different shapes are wrapped around the bottle cap.

The dragon is the most sacred and auspicious totem in Chinese civilization.

Nine dragons play with pearls, and the dragon lifts up the clouds, which not only has the aura of a king, but also carries a sign of good fortune. Opening the bottle cap means that the Chinese people will usher in the Year of the Dragon with good fortune and happiness;

The bottle body features hundreds of fish playing in the water, and the design creativity comes from the "Hundred Fish Picture" with festive and cheerful colors as the background.

In the New Year atmosphere of "abundance every year", "fish every year" is not only homophonic, but also uses the pattern of a hundred fishes playing in the water to convey joy and sublimate blessings.

"With three thousand fine wines, I love Langjiu alone; the soul of mountains and waters is all in it." Langjiu not only has the world's largest and most mysterious natural caves for liquor storage, Tianbao Cave and Dibao Cave. China is the only country in China that uses Longdong spring water to brew liquor. It has the best raw materials for brewing fine wine: rice and red beams, and a green ecological environment. It also has exquisite craftsmanship that adheres to ancient precepts and inherits ancient methods. All these have become the guarantee of the highest quality of Langjiu. .

50-Year Rapid Advancement in Career

50-Year Rapid Advancement in Career

"Qingyun Langjiu (50 Years Aged)" is a product carefully developed by Langjiu Group over a period of three years. Maotai-flavor top liquor.

The overall design concept is derived from the auspicious saying of "the clouds will rise straight up".

Mr. Lu Shangping, the bottle designer and one of China's four major ceramic masters, said that the sapphire blue of Qingyunlang wine comes from the water of the Chishui River in late winter, and its bottle design is inspired by the architecture of ancient Chinese palaces. The dragon pillar has a canopy on top and a rock below, which is sacred and majestic.

The dark blue glaze color process uses the most sophisticated raw materials in the world prepared by the British Royal Ceramics Research Center, and is decorated with golden patterns, which makes it more wealthy, elegant, solemn, majestic and profound.

The shape of the bottle cap is concise and grand, and the color is pure, like an official hat or a golden umbrella cover, symbolizing wealth and good luck.

Wine system Langjiu Group’s national wine tasting masters have gathered their lifelong blending experience to create a tailor-made masterpiece.

Famous liquor experts Shen Yifang and Gao Jingyan gave high praise to Qingyun Lang Liquor.

It is believed that Langjiu has the characteristics of "outstanding sauce aroma, mellow and refreshing, elegant and delicate, long sweet aftertaste, and lingering fragrance in the empty cup" to the extreme, making it a rare wine treasure.

30-Year Lucky Star Shining Bright

30-Year Lucky Star Shining Bright

"Hong Luck Langjiu (30 Years Old)" is the product of Langjiu Group that took three years to carefully The developed Maotai-flavor top liquor.

The overall design concept is derived from the auspicious saying of "good luck comes first".

The box design strives to be simple and elegant, using exquisite materials. Almost every element of the design of the central lion head pattern is based on Chinese tradition, expressing the aggregation of strength and auspicious wishes, solemn, elegant and clever The combination gives it a modern flavor.

Set on the outside of the box is a flannel-lined silk handbag. The hidden handle design is equipped with gold text and ribbons, giving it good functionality and aesthetic appeal, and it matches the box body. The packaging complements each other, and the understated yet luxurious undertones are cleverly expressed.

Blue Flower Langjiu 20, Honghua Langjiu 15, 10

The tasting standards of Qinghualang and Honghualang are divided into color, aroma, taste and style.

The color is sauce-flavored, the color of the wine is pure and transparent, slightly yellow, and smooth.

Xiang closed his eyes, gently brought the tip of his nose close to the mouth of the cup, and smelled...the mysterious feeling was first revealed.

Take a small sip and let the wine swirl around the tongue.

When you realize it, the full-bodied, sweet, sweet, refreshing and refreshing wine body blooms in an instant.

Every time you taste it, you will have a new feeling, and the mysterious taste reaches an extraordinary and unique realm.

Charm is also rhyme, and only wealthy people like you can understand it.

Elegant people taste elegance; leaders and celebrities want to taste the beauty of wine.

Rare rice and red rice collected from an altitude of 1,000 meters above sea level; natural Langquan water collected from a depth of 1,000 meters in the mountains; brewing techniques inherited for 1,000 years; matured after 15 years of cave storage... . Thousands of efforts have resulted in the creation of a sauce-flavored treasure that contains more than 400 kinds of aroma components, is natural and harmonious, and will be treasured for a long time.

Langpai Tequ, the brew that carries the tripod

First, restore Langjiu’s special position in the history of strong-flavor liquor.

The "root" of Langjiu is the sauce aroma. Pull out the "root" to bring out the "beard". The "beard" is the strong aroma. This is the most advantageous difference from other old domestic famous wine brands. Two major foundations.

Historically, Langjiu's strong-flavor liquor was highly praised by Sichuan Province in the 1950s. It has always had a foundation in the southwest market. Until today's Langpai Tequ, we have been committed to quality improvement and preparation for timely launch. Therefore, the launch of Langpai Tequ is the basic work to restore Langjiu in the strong-flavor camp.

The second is the structural need of brand strategy.

Under the leadership of Maotai’s continuous price increases, Honghualang also made improvements at the end of last year. The out-of-stock situation caused Honghualang to have a production capacity bottleneck. In the future, in addition to the mixed-flavor bridegroom wine, the strong-flavor wine will continue to grow. Wine is naturally the core, that is, the current situation of Langjiu is "limited sauce, sometimes mixed, strong and strong". How to activate the vitality of strong-flavor Langjiu? Who is after the high-end Honghualang and the mid-to-high-end Groomjiu? What about the “midfield” core? At a time when the strong-flavor liquor market is booming, Langpai Tequ has naturally become the soul brand of the Langjiu strong-flavor camp.

The third is the natural selection of the attributes of the production area. As the Golden Triangle production area of ??national liquor continues to be strengthened, as Langjiu, which is located between Wuliangye, Luzhou Laojiao and Maotai, it is necessary to make one end of the sauce wine. At the same time, the strong-flavor liquor at the other end has become another pole of growth for Langjiu. The attributes of the production area determine the inevitable choice of Langjiu. At the same time, Langpai Tequ has formed a relationship with Bridegroom Wine and Honghualang. The three differentiated independent brands have become the three vital gates of Langjiu's "one tree and three flowers", and have also assumed the role of the leading brand of strong-flavor Langjiu.

The quality of Langpai Tequ wins

Langjiu is famous all over the world for its one tree and three flowers. As a strong-flavored product among one tree and three flowers, it has been around since ancient times. In the early years, Gulin Daqu , Tianbaodong Zang Liquor has won the Sichuan Province Quality Award and is extremely popular in southern Sichuan.

Wine evaluation experts also highly praised the wine quality of Langjiu Luzhou aroma products, saying that it is "rich in aroma, refreshing and refreshing, mellow and sweet, and has a long clean taste".

Langjiu Luzhou-flavor products have long enjoyed the reputation of “famous wine without the title of famous wine” among consumers.

Langjiu Tequ is the essence of Langjiu Group’s strong aroma craftsmanship. On the basis of inheriting the traditional strong aroma brewing craftsmanship, it is made by national senior engineers, experts with special contributions, and enjoys the special allowance of the State Council and won the "National "May 1st Labor Medal" and won the title of "Expert with Outstanding Contribution" at the first China Liquor Science and Technology Conference. It was brewed under the personal guidance of Yang Dajin and national liquor judges Jiang Yingli and Shen Yi. It has the wonder of "a drop of nectar falls into the mouth and a thousand pearls roll down the throat."

In the strong-flavor liquor camp, Tequ represents the best liquor, and Tequ has become a relatively mature consumer category in the consumer market.

The emergence of Langpai Tequ is by no means a blind expansion of Langjiu Group, but a combination of market demand and a thorough understanding of the brewing technology of aromatic products! As a comprehensive representative of the quality of strong-flavor liquor, Langpai Tequ launched by Langjiu, an old famous liquor, will definitely win with quality!

Langpai Tequ empowers men

Langpai Tequ wine bottle is made of colored glass full of fashion and mystery. It is crystal clear, elegant, stable, and upright; The box material is tough, exquisite and simple, with distinctive personality, fully catering to the unique character of business elites who are decisive and grand, mature and charming, low-key luxury and domineering.

When you have a date with friends, have a glass of Langjiu Tequ and watch the golden ripples of the jade liquid, which makes you feel relaxed and elegant; when you are having a business dinner, have a bottle of Langjiu Tequ to let you shine and strategize...

A strong man never backs down.

Premium Laolangjiu

A new strategic product of Langjiu Group.

Boutique Laolang Liquor is a Maotai-flavor liquor, proudly produced by Sichuan Gulinlang Distillery Co., Ltd.

Upholding the spirit of Langjiu, absorbing the essence of heaven and earth, and inheriting the unique brewing process of Langjiu.

Classic and popular coexist. While inheriting the white bottle packaging style of Laolang Liquor for many years, the boutique Laolang Liquor insists on advancing with the times and constantly absorbs new concepts and ideas. Based on the white bottle, The addition of Chinese red elements is highly consistent with China's thousands of years of festive culture, and it is truly the finest product of the time-honored Langjiu.

Purple Shalangjiu

Tianbao Cave's unique soy sauce heart

The beauty of soy sauce aroma lies in the spirit.

Purple clay ceramics are simple and honest, neither vulgar nor vulgar, so much so that literati loved them so much that they used the blanks as paper, or wrote inscriptions on pots, or inscriptions on books, or engraved with flowers.

Therefore, purple sand is used to store wine, which is simple and light without losing grace, bold and bold without losing delicacy, and is light and majestic.

Borrow a pot of Zishalang wine, say goodbye to the hustle and bustle for a while, focus on the mountains and rivers, and forget each other in the rivers and lakes.

Laolangjiu 1898

History of Zaofang

Xuzhi Zaofang is the predecessor of "Huichuan Laozhaofang", which started in 1898. Founded by businessmen Deng Huichuan and his wife from Rongchang County, Sichuan, they invited Li Bingshan, a winemaker from Erlang Town, to co-found Xuzhi Zaofang, which bakes koji wine and sorghum wine. It also sells six kinds of flower wines including rose and bayberry.

These wines have a pure texture, refreshing fragrance and sweet aftertaste, and have an excellent reputation.

At the same time, Deng Huichuan also worked hard to further improve the local ancient "sand-returning technology", explored ways to add a variety of Chinese herbal medicines to the koji making, improved the quality of the koji, and finally developed "Hui Sha Lang Wine" has a fragrant aroma upon opening and a strong soy sauce aroma in the mouth. For a time, it was "sold out as soon as the goods arrived and sold out as soon as it was sold out" in the Sichuan, Chongqing and Guizhou areas, and became famous all over the world.

Laolangjiu 1956

Laolangjiu belongs to 1956, a Maotai-flavor liquor, and is proudly produced by Sichuan Gulinlang Distillery Co., Ltd.

Aged fine wines are witnesses of history and inheritance of classics.

In 1956, Premier Zhou Enlai emphasized at the Jinniuba Conference in Chengdu: "There is still a Langjiu in Sichuan. It was famous before liberation and we must speed up its development." In that year, Gulinlang Winery was established .

It witnessed the beginning and development of Langjiu.

Advance with the times and spread the fragrance.