LOGO design is a kind of symbolic design, which is the symbolic image of enterprises, institutions, products and various facilities. Online store LOGO is a kind of logo of an online store and a unique symbol of an enterprise or online store. . LOGO design involves various fields such as politics, economy, legal system and art. The characteristics of LOGO design are determined by the function and form of the logo. LOGO design can generally be divided into three forms: text LOGO design, graphic LOGO design, and LOGO design that combines text and graphics. A successful logo design turns abstraction into image, and gradually transforms the design concept from abstract evaluation expression into concrete image design. It should be the product of an organic combination of creativity and expression.
1. Characteristics of LOGO (1) Functionality: The essence of LOGO lies in its functionality. Although an artistically designed LOGO has ornamental value, the LOGO is not mainly for people to appreciate, but for practicality. LOGO is an indispensable intuitive tool for people to carry out production activities and social activities. There are LOGOs for human use, such as public place LOGOs, traffic LOGOs, safety LOGOs, operation LOGOs, etc.; there are LOGOs such as flags and emblems for countries, regions, cities, nations, and families; there are LOGOs for social groups. , those used exclusively for enterprises and activities, such as emblems, monograms, factory logos, social logos, etc.; there are trademarks dedicated for certain commodities; there are also trademarks dedicated for collective or personal belongings, such as seals, signatures, paintings, signatures, and brands. etc., each has its own unique and irreplaceable functions. A legally binding LOGO has a special mission to safeguard rights and interests.
(2) Recognition: The most prominent feature of LOGO design is that each has a unique appearance, is easy to identify, displays the characteristics of things, and marks the different meanings of things. Distinction and attribution are the main functions of LOGO. Various LOGOs are directly related to the fundamental interests of the country, groups and even individuals, and must not be similar or confused with each other to avoid misunderstandings. Therefore, the LOGO must be distinctive, recognizable at a glance, and unforgettable.
(3) Salience: Salience is another important feature of LOGO. Except for invisible LOGOs, most LOGOs are set up to attract people’s attention. Therefore, strong and eye-catching colors and concise and clear graphics are the usual characteristics of LOGO.
(4) Diversity: LOGOs are of various types and have a wide range of uses. They are extremely diverse in terms of their application forms, composition forms and expression methods. Its application forms are not only flat (almost any flat surface of material can be used), but also three-dimensional (such as relief, round sculpture, arbitrary three-dimensional objects or using special styles of packaging, containers, etc. to make LOGO, etc.).
(5) Accuracy: No matter what the LOGO design wants to explain or indicate, whether it is a moral or a symbol, its meaning must be accurate. First of all, it must be easy to understand and consistent with people's cognitive psychology and cognitive abilities. Secondly, it must be accurate to avoid unexpected interpretations or misunderstandings, and special attention should be paid to taboos. It allows people to understand clearly and accurately in a very short time. This is the advantage of LOGO being superior to language and faster than language.
(6) Persistence: Unlike advertisements or other promotional materials, LOGOs generally have long-term use value and are not easily changed.
2. The role of the online store LOGO (1) The LOGO is the logo and portal of the online store or website link.
The reason why the Internet is called "Internet" is that its most basic feature is that various websites can be connected. To get people to your target website, you must provide a portal for them to enter. And links in the form of LOGO graphics can attract more attention than links in text form.
(2) LOGO is an important reflection of the image of an online store.
As far as an online store is concerned, the LOGO is the business card of the online store. For an online store that pursues elegance, its logo is its soul, the so-called "finishing point".
(3) LOGO can make consumers easy to choose.
A good LOGO will often reflect certain information about the owner and creator of the online store. Especially for a commercial website, you can basically understand the type of the website from the website, or the basic Content information. This will be highlighted in a link page full of various LOGOs.
3. LOGO design principles The LOGO design principles, like the design principles of other logo patterns, should first follow people’s cognitive and visual rules, highlight the theme, and be as eye-catching as possible. The law of human understanding is the general process of people understanding things, such as the visual habits from top to bottom, from left to right, from small to large, from far to near. The design of an online store LOGO generally requires that the theme be highlighted. The designer must have a good understanding of the site's positioning and development direction, and be able to summarize the site's concept and functions in just a few inches. And it requires strong visual effects, easy to identify, recognize and remember, to achieve eye-catching effects.
As a LOGO with media characteristics, in order to achieve a unique visual recognition function in the most effective space, it is generally expressed through special patterns, special text and other combinations, and its form of expression is generally It is divided into three types: special pattern, special text and synthetic text.
(1) Special pattern: It is a representational symbol, unique and eye-catching. The pattern itself is easy to distinguish and remember. It expresses the marked object through allusion, association, generalization, abstraction and other painting expression techniques. The expression of the concept is both general and vivid, but the connection with the marked object is not direct enough, making it easy for the audience to remember the pattern itself.
(2) Special text: It is an ideographic symbol. Generally speaking, the name of the identified entity or its product name that is used repeatedly in communication and dissemination activities is unified in a text form. The meaning is clear and direct, closely related to the object being marked, easy to be understood and recognized, and also has an illustrative effect on the concept expressed. However, because of the similarity of the text itself, it is easy to blur the audience's memory of the logo itself, thus affecting the being. The long-term memory of the logo is weakened. Therefore, special text is generally used as a supplement to special patterns. When creating, the font chosen should be consistent with the overall style.
(3) Composite text: Composite text is a synthesis of representation and meaning, and refers to a design form in which text and patterns are combined with each other. It has the attributes of both text and pattern, but the influence of related attributes will be relatively weakened. Its main comprehensive function is to directly convey the impression of the marked object to the viewer through text modeling. The shaped text can also make it easier for the viewer to leave a deep impression and memory.
In website design, LOGO design is an indispensable and important link. LOGO is a concentrated expression of the characteristics and connotation of the website. For some online stores, LOGO is also indispensable. When designing a LOGO, you should generally pay attention to the following issues:
The appearance size and basic color tone should be determined based on the overall layout design of the site page, and scaling and other processing should be taken into consideration during other printing and production processes. The effect changes over time so that the logo can maintain relative visual stability when used in various media.
We must pay attention to the rules of simple design and expression. Simplicity is easy to be accepted, simplicity is easy to associate, simplicity improves efficiency, simplicity is beauty.
Life is the source of all art and design. When designing a LOGO, you must also go deep into life and discover the entry point for creation. The following takes the design and production of a LOGO as an example to illustrate the LOGO production methods and techniques.