Youth literature is getting more and more popular. The most striking positions of any book stand are not Jia Pingwa, Yu Hua and Su Tong, but Jing M.Guo, Guo Ni, Mingxi and Muye Zhang. ...
The new generation seems to have completely abandoned the previous literary road-literary magazines, publishing houses and critics, joined the writers' association and became professional writers. Relying on the market, they not only published novels, but also wrote their own magazines, all of which earned a lot of money.
It is better to be a writer than a writer.
After Han Han and Annie Baby, Lu Jinbo, the general manager of the banyan tree with the net name of "Li Xunhuan", found the original creative team that operated "Little Nizi" from Hunan because of interest disputes. After two years of operation, she launched a "100 million girl" writer in the market who imitated the lovable pottery of South Korea.
The readers in Jing M.Guo are mainly high school students and college students, and the readers are basically female middle school students aged from 12 to 18. Lu Jinbo believes that the book market in China has entered the era of middle school students leading consumption: "After 1980s, Han Han, Jing M.Guo, Zhang Yueran and others reduced the reader market to 16 or 17 years old; Now Guo Ni and Mingxi have reduced the age of readers to 12 to 16. "
Guo Ni, who lives in a villa in Pudong, spends a lot of time writing. The girl who graduated from Hunan Normal University used to be a location reporter for Hunan TV. Nowadays, writing is her dream of making money, and it is also her deliberate choice.
In writing, Guo Ni is more like a screenwriter. There are twenty or thirty editors in the Juxing Tianhua team behind her. The task of these editors is to do book market research and data collection, and then design stories, characters and frameworks. Guo Ni wrote on this basis. In Guo Ni's operation, literature is no longer creation, but assembly line production.
Therefore, Guo Ni's success has caused controversy: Is she a writer or a spokesperson for creative groups? This is easily reminiscent of the phenomenon of "Shirley" in1980s-the so-called "Hong Kong woman writer Shirley" was actually a pseudonym created by a group of writers in Sichuan to get rid of poverty and become rich.
In any case, under the impetus of Lu Jinbo and Bertelsmann, the copyright of Guo Ni's works has been sold to Germany. After the packaging and promotion under the banyan tree, Guo Ni has become the best-selling brand in the market.
Unlike Guo Ni's high-profile publicity, Mingxi has always remained mysterious. So far, she has never published photos in the book, rarely given interviews or even signed books.
The publisher Yan Qingsheng first saw Ming Xiaoxi's works on Jinjiang Literature Online. Yan Qingsheng didn't expect that Ming xiaoxi's novels would be so popular after publication-the first novel "Ming Ruo Xiao Xi" only printed 8000 copies; The second novel "Fire Like a Song" has a first print of 25,000 copies; When the third book "Angels Will Love You for Me" was published, the first print became 65,438+10,000 copies, and 800,000 copies were printed one after another. Next, Crystal Transparent and Summer of Bubbles sold 800,000 copies.
Mingxi did not have the publicity and high-profile after becoming popular, and did not move to Beijing and Shanghai. She still lives in Henan and keeps in touch with the outside world by telephone, MSN and email.
The best-selling novel "Ghost Blowing Lights" is about to be adapted into a film by Hong Kong director Du Qifeng. But until now, the author Muye Zhang still regards writing as a hobby. In his eyes, writing is "like rubbing hemp to raise fish, not something serious". "I don't deserve to be a writer, I don't know what a writer is, and I don't want to participate in this circle. There is not much pursuit in this regard. "
Everyone runs magazines.
Besides writing, it is also a new phenomenon for young writers to run magazines. In recent years, magazines with personal sales brands such as Island by M Guo in Beijing, Princess by Mingxi, Princess of Mars by Guo Ni and Suspense by Cai Jun have occupied a large share in the book market, attracting a large number of young readers aged 65 and 438+02 to 20, and their circulation far exceeds that of mainstream literature such as People's Literature, Dangdai and Harvest.
This makes Century Wenjing Company very jealous. So, when I left MiMZii's studio composed of Lolo, Hansey, Sunny, Bubu and Lin Yao in Beijing to look for partners, Century Wenjing immediately seized this opportunity, signed a contract with them and paid Alice's start-up capital in advance.
"Now the book market is really the world of young people." Li Bo, general manager of Beijing Book Center of Changjiang Literature and Art Publishing House, which publishes the most novels, told Southern Weekend reporter. The novel beat Jing M.Guo's personal brand to death, relying on the serialization of Guo's novel "Regret for the Past" and the fixed main authors such as Xiang Thinking, it was published in less than one year, and the highest circulation of the novel reached 600,000 copies.
The most novel sells well, and there are a group of followers in the market, such as the most novel in the flower season. These magazines with the same cover and layout are like the newest brothers.
Unlike the magazine Island before Jing M.Guo, readers of most novels are much younger. The readers of Island are between the ages of 16 and 25, including high school students, college students and white-collar workers who just went to work. Their appreciation level is higher than that of the main readers of most novels-middle school students aged from13 to 17, and their aesthetic ability is relatively strong. "Li Bo said.
Lu Jinbo also looked for Jing M. Guo, but failed. Soon, he founded a youth literature magazine "Mars Girl", with Guo Ni as the executive editor. Founded less than half a year ago, it is said that the circulation has exceeded160,000 copies.
Mingxi tasted the sweetness of tapping new people, and Yan Qingsheng also helped to run a youth comic novel magazine "Princess Zhi Zhu" for girls. With the series of the trilogy Summer of Bubbles in Mingxi, the magazine has been slowly propped up.
It is not easy to please them.
It is no accident that these magazines are so popular. Lu Jinbo believes that in the past, our literary magazines either went to the high-end market such as Harvest and People's Literature, or to the low-end market such as Story Club, Ancient and Modern Legends and Companion, and there were few magazines exclusively for teenagers. The cultural consumption of "post-70s", "post-80s" and "post-90s", which grew up under the influence of animation and the Internet, has formed its own system. They like novels and magazines of youth, suspense and fantasy. Therefore, when a magazine that follows the route of girls' romance novels, such as Girls on Mars, appears, a new market between youth literature and children's literature is developed.
Because of the strong feedback from the market, Lu Jinbo's "Under the Banyan Tree" edited Kyushu Fantasy, which takes the road of fantasy literature, and created a new fantasy novel magazine "Shining Youth Fantasy" for teenagers. Next, Lu Jinbo even wants to run three more magazines of detective, suspense and humor, and an emotional romance novel magazine for women aged 16 to 22, "to teach them how to fall in love and get along with men."
Unlike Novelty and The Girl on Mars, the executive editor of Princess Shen hopes that Princess is an open literary magazine: "I don't want Princess to be just a personal brand magazine, but a rosy fairy-tale dream world for girls who love to dream. There are crystal piano rooms, exaggerated and lovely pumpkin carriages, and magical rose magic books.
In Li Bo's view, readers aged 13 to 17 have the most purchasing power. Because of good nutrition, today's children are physically and psychologically mature early, and now parents are afraid of their children going to Internet cafes to play games and chat, and most of them are encouraging their children to study. The rapid growth of the market space of youth literature is inseparable from this great background of the times.
"This market is rich in gold and it is not easy to succeed. Children of this age are in the flower season and like to dream. They want to see not only whether your writing is talented, but also whether your appearance is beautiful. Men are most like Prince Charming, and women are most like Snow White. Your books and magazines should be beautifully designed. " Li Bo said.
_ _ _ Southern Weekend
I suggest you go to China HowNet and other websites to have a look.
A Perspective on the Production Mechanism of China's "Youth Literature" in the New Media Era, shared by Huazhong Normal University on 201-04-01Master 2 15.
2 Youth literature, fantasy literature and tomb-robbing literature —— Take "post-80s writing" as an example. Tao Dongfeng, Journal of China University of Political Science and Law, 2008-09- 10 Journal 12 827.
3 The Surge of Youth-On Liu Yongtao's Literary Theory and Creation after 80s 2005-09- 15 Journal 3 1 14 1 Share it.
4 Research on the Phenomenon of Magazine Book Publishing Zou Yan Hunan Normal University 20 10-05-0 1 Master 1 344 to share.
5 2000-2009: The Road to Youth, a youth literature with ten years' reform, Wang Rong Peking University 201-05-01Master 70 to share.
The transformation and spiritual development of contemporary literature centers on the rise of "network literature" and "youth literature". Zhang Yiwu explores and struggles. 2009-08- 15 issue 7 544 shared it.
7 Literary Experiment Through Adolescence —— On the Literary Contention in Sun Guirong in the New Century 2009-04- 15 Journal 7 366 Sharing
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Eternal Youth and Eternal Dream —— On China's literary creation after 1980s from Zhang Yueran's novels.