1980, when SHAWN STUSSY was still selling surfing clothes and supplies on the beach in LAGUNA, California, he probably didn't expect that his name would be sought after and even worshipped by countless people in the future.
Sean Stussi, who was very fond of surfing at that time, printed his graffiti signature on his surfboard. Later, many people felt very good after seeing Sean Stussi's signature, so some people would ask Sean Stussi to help them doodle on skateboards or clothes. After discovering that the effect was good, he began to print his most famous graffiti signature on his future Tee and began to sell these TEEs together with surfboards.
With the gradual expansion of clothing production, Sean Stussi started a company selling surfing clothing and supplies, and launched the brand "Stussi", and the name of graffiti naturally became the brand trademark. In this way, Sean Stussi's original modern fashion aesthetic concept has rapidly developed into a new generation of beach culture.
From 65438 to 0985, he began to enter the fashion market and soon succeeded. From surfing to fashion, STUSSY has completed a rather difficult transformation. At the same time, STUSSY also began to March into the skateboarding market. It should be said that this transition from surfing to skateboarding is relatively normal.
Of course, SHAWN STUSSY will not let go of the street clothing market. He added skateboarding clothes, work clothes and old school uniforms to STUSSY's clothing design, forming another street clothing different from the original style. At that time, the street clothing industry was also facing changes. The birth of new brands and the popularity of plus-size clothing ....................................................... ……STUSSY took advantage of this rare opportunity to establish his important position in the field of street clothing.