The founder of Quanjude is Yang. When he first arrived in Beijing, he bought and sold raw chickens and ducks in a street in the meat market outside Qianmen. Yang knows the methods of selling ducks like the back of his hand, and his business is booming. He scrimps and saves on weekdays, and his accumulated money snowballs. Every day when Yang goes to the meat market to set up a stall to sell chickens and ducks, he will pass by a dried fruit shop called "Dejuquan". Although the signboard of this store is eye-catching, its business is declining. Tongzhi for three years (1864), the business collapsed and was on the verge of bankruptcy. Smart Yang seized this opportunity, took out his savings for many years, and bought the "Dejuquan" shop.
What brand name should I have if I have my own shop? Yang invited a Mr. Feng Shui to discuss. Mr. Feng Shui walked around the shop twice, suddenly stopped, twisted his beard and said, "Oh, this is really a treasure trove of Feng Shui!" " Look at the two alleys on both sides of this shop, just like two sedan chairs. Building a building in the future is like eight sedan chairs, and the future is limitless! Mr. Feng Shui rolled his eyes and said, "However, in the past, this store was very unlucky and it was difficult to get rid of bad luck. Unless the old font name of' Dejuquan' is reversed and called' Quanjude', we will be unlucky and embark on the smooth road. "
Mr. Feng Shui's words made Yang smile. The name "Quanjude" is just what he wants. On the one hand, his name has the word "Du", on the other hand, "Ju De" means Ju De, who can flaunt his career or talk about virtue. So he named the store "Quanjude". Then, Qian Zilong, an accomplished scholar in calligraphy, was asked to write the three characters "Quanjude" and make a gold plaque to hang on the lintel. That word is vigorous and eye-catching, which adds a lot of color to the shop.
Under the careful management of Yang, Quanjude's business is thriving. Yang is clever and capable. He knows that if he wants to prosper, he must rely on a good cook, a good boss and a good shopkeeper. He often goes to various roast duck restaurants to explore the secrets of roast duck and visit the master of roast duck. When he learned that Jinhua Pavilion, which specializes in making royal roast duck for the imperial court, had an old master named Sun, he made great efforts to make friends with him, often drinking and playing chess together, and their relationship became closer and closer. Master Sun was finally persuaded by Yang and was hired to Quanjude with a large sum of money.
Quanjude hired Master Sun, which is equivalent to mastering all the techniques of hanging roast duck in Qing Palace. Master Sun changed the original oven into a hanging oven. The oven has a large height and a wide hearth, and one oven can roast more than a dozen ducks. You can also roast duck facing inward. The roast duck baked by him is beautiful in appearance, fat and full, bright in color, purplish red in color, crispy in skin and tender in meat, fragrant and crisp, fat but not greasy, thin but not firewood, which has won the reputation of "delicious in Beijing, better than a duck" for Quanjude roast duck.
Quanjude can become a famous restaurant, the first reason is that the materials are solid, the chef is skilled and the operation is serious; The shopkeeper warmly entertained the customers. Roast duck is the main business variety of Quanjude, from duck selection, feeding, slaughter to barbecue.
Haina Baichuan's Cuisine Culture
"Quanjude" is not only famous for roast duck at home and abroad, but also a series of fine dishes represented by whole duck seats, special dishes, innovative dishes and celebrity banquets, forming Quanjude's cuisine culture.
In the hands of chef Quanjude, the whole duck became a treasure. While making roast duck, chefs of past dynasties have carefully created various delicious hot and cold dishes by using raw materials such as duck ribs, duck feet, duck hearts, duck livers and duck gizzards. After years of accumulation, the "Quanjude whole duck mat" has been formed, represented by pickled duck feet, roasted duck hearts, stewed duck four treasures, hibiscus duck tongue and duck wrapped in shark's fin. Interestingly, once Vice Chairman Wang Guangying said at a dinner party in Quanjude, "All kinds of duck ingredients are available for duck mats, except one dish." Nobody knows what that is. He smiled and said, "It's duck eggs!" Everyone suddenly realized. After careful study, a new dish-"Crystal Duck Treasure" was added to the menu of Quanjude, which filled the blank of "whole duck mat".
In order to ensure the unity of the quality and flavor of Quanjude dishes, realize the substantive chain and explore the realization form of standardization and scale of Chinese food, the group has set up a special technical research team, consisting of experienced technicians and technicians with modern scientific and technological knowledge, to quantitatively calibrate the traditional Quanjude dishes. Through repeated experiments and precise tests, the main ingredients, auxiliary materials and seasonings of dishes were quantified to milligrams, and the accurate feeding standards were formulated. At present, the standards of 49 traditional specialties such as roast duck, cold dishes, hot dishes and pasta have been completed, which provides a guarantee for realizing the quality unification of traditional specialties in Quanjude. Quantifying Chinese food with various dishes is of pioneering significance in the history of Chinese food development.
Environmental culture with far-reaching artistic conception
The environment and cultural orientation of Quanjude fully embodies the diversity and rich connotation of Quanjude culture.
Quanjude Peace Store is an important place for banquets for politicians at home and abroad. Therefore, the store takes the effect of "celebrities and famous shops" as the starting point, and its environmental style is characterized by elegance and peace. Among them, the design idea of "Hall of Fame" is to praise the three generations of new China leaders, depict the artistic conception of auspicious dragons and phoenixes, and imply the rejuvenation of the Chinese nation and the prosperity of Quanjude. The "Celebrity Wall" composed of precious photos left by several heads of state at the dinner party in Quanjude and the "Signature Wall of 100 Ambassadors" composed of 100 ambassadors attracted customers to stop and admire the unique cultural landscape of Quanjude. The resplendent "Golden Hall" on the fourth floor uses modern multimedia technology and stage lighting effects, and integrates functions such as performances, meetings and dinners, making it more famous.