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In addition, this is a more professional category , I benefited a lot after reading it... there are about 40 kinds of them.

A. Free bonuses - mainly "reward packages".

B. Free trial - mainly "free samples".

Extra packaging means adding extra portions to the package and giving it away free of charge.

In-package gifting means placing gifts in the packaging and providing them to consumers free of charge.

Outside packaging means that gifts are bundled or attached to the packaging and provided to consumers free of charge.

Functional packaging means that packaging has more than two uses value. It can not only be used as packaging, but can also be used for other purposes.

The so-called "free sample" refers to providing the product directly to the target audience for trial without compensation.

The most important problem when implementing a "free sample" promotion is how to distribute the samples to target customers. There are generally eight ways of giving away:

② Free SP

Buy and get free. As long as customers purchase a certain product, they can receive a certain number of gifts. The most commonly used methods are buy one and get one free, buy five and get two free, buy one and get three free, etc.

In exchange for a gift, you will receive a gift as compensation for your purchase. As long as the customer purchases a certain product and makes some slight compensation, he or she can exchange it for other products. For example, if you spend a little money to exchange the old product for a new one, add 1 yuan to get a product of XX, spend another 10 yuan to buy another one, etc.

Refund, that is, you will get a refund if your purchase reaches the standard. As long as customers purchase or purchase a certain amount, they can receive rebates or gifts. It includes accumulated consumer rebates for consumers and accumulated sales rebates for dealers. For example, when the purchase amount reaches 10 million yuan, there will be a 5% rebate. When 10 items are purchased, 1 item will be free of charge, and the price will be refunded once more than three purchases are made.

③ Discount SP

Discount coupons, also known as coupons, are an ancient and popular promotion method. The original price of the product, discount ratio, purchase quantity and validity period are generally printed on the coupon. Customers can purchase with coupons and get benefits.

Discount card is a long-term discount voucher. It generally exists in two forms: membership card and consumption card, allowing card-issuing companies to maintain a relatively long-term consumption relationship with target customers.

Current price discount, that is, selling at a discount based on the current price. This is one of the most common and effective promotional methods. It allows customers to obtain visible benefits and satisfaction on the spot, while sellers will also obtain satisfactory target profits. Because the current price discount process is generally a bargaining process. Through bargaining, a goal that is basically satisfactory to both parties can be achieved.

A special sale means reducing the price of a product within a certain period of time and selling it at a special price. One of the characteristics of sales is that they are staged. Once the promotional purpose is completed, the original price level will be restored. Special sales promotions are generally only implemented at market terminals. However, once manufacturers get involved, it can be a long-term promotional strategy. There are usually three forms of special sales: "packaging discount labels", "shelf discount labels" and "special sale announcements".

Price reduction competition is to reduce the current price to benefit the market and gain competitive advantage in sales. Markdown competition is different from current price discounts. Current price discounts are tactical promotions, while price reduction competition is generally strategic promotions, which are larger than current price discounts in terms of scope, quantity, scale, and effectiveness. Price reduction competition can be said to be a strategy to participate in market competition at new prices. It is the "killer weapon" to launch aggressive competition in the market.

Low price operation means selling products at a price lower than the prevailing market price. Low-price operation is a sales strategy, and its overall price level must be lower than that of other operators in the long term. Moreover, low-price operators should be available at favorable prices from the beginning. In the long run, although low-price operations only result in small local profits, this promotional strategy can strongly attract consumer groups and achieve the goal of overall huge profits.

Auctions and sales: Commodity auctions sell goods at low prices and at abnormal prices; commodity sales also sell goods below cost or at abnormal prices. Big auctions and fire sales are price-driven tactics. For merchants, big auctions and sales are another liquidation strategy. Through large auctions or sales, it can attract consumer groups, stimulate people's desire to buy, and digest the backlog of goods in a short period of time.

④ Competition SP

"Contest SP" refers to a promotional method that uses people's competitiveness and curiosity to attract the participation of target customers by holding interesting and intellectual competitions. . The solicitation and quiz competition is a promotional method in which the organizer of the competition attracts consumers to participate through solicitation activities or prize-winning quiz activities. Promotional competitions are activities where talents can participate and gain consumer benefits. The winner of the final competition must be the most beautiful person in the competition. Such as advertising slogan solicitation, trademark design solicitation, essay competition, translation competition, etc. A guessing contest is a promotional method in which the organizer of the contest organizes a guessing of a certain outcome to attract customers to participate.

Such as guessing puzzles, sports winning guesses, natural phenomenon guesses, mystery guessing, etc. The winner selection competition is a promotional method in which the organizer of the competition organizes a certain form of competition to attract enthusiasts to participate and finally select the winner. Such as beauty contests, bodybuilding contests, star selection contests, image spokesperson selection contests and drinking contests, etc. Stamp points competition is a promotional method in which the initiator of the competition specifies that target customers collect product stamps within a certain period of time and can redeem them for gifts when a certain amount is reached. Stamp points are an ancient and influential promotional technique. As long as customers hold a certain amount of vouchers (i.e. stamps: trademarks, labels, bottle caps, coupons, tickets, packaging, etc.), they can receive different gifts or rewards based on the amount of stamps.

There are three main participants in the competition SP. The initiator of the promotional competition should select target customers to participate according to needs.

①Activity SP

"Activity SP" refers to promotional methods that attract customer attention and participation by organizing activities related to product sales. Press conference, that is, the event organizer holds a press release to achieve promotional purposes. This approach is very common. It uses the media to release news to target customers and inform product information to attract customers to actively consume. Product exhibitions, that is, event organizers achieve promotional purposes by participating in trade fairs, ordering meetings, or holding product demonstrations by themselves. This method can be held regularly every year. It can not only achieve promotional purposes, but also communicate with the network and promote products. This method can also be called "conference promotion". Lottery and lottery are promotional methods that provide customers with several reward opportunities when they purchase goods or consume. It can be said that lottery and prize drawing are activities where consumption adds luck and gains benefits. There are many other forms of this kind of promotional activities, such as scratch-card redemption, lottery redemption, pull-tab redemption, prizes embedded in the package, etc. Entertainment and games, that is, organizing entertainment activities or games to attract customers with fun and entertainment and achieve promotional purposes. Entertainment and game promotions require careful design by the organizers and cannot deviate from the promotion theme. Especially when the product is not convenient for direct advertising (such as cigarettes), this kind of promotion method can be more direct and circuitous. Such as holding large-scale concerts, sponsoring sports competitions, organizing treasure hunting activities, etc. Creating events means creating events with communication value, making the events social, news-oriented, and hot-spotted, and using news hype to achieve promotional purposes. "Event promotion" can attract public attention, thereby mobilizing target customers' interest in the products or services related to the event, and ultimately stimulate customers to purchase or consume. If the event created can cause widespread controversy in society, then "event promotion" will achieve successful results.

②Win-win SP

"Win-win SP" refers to a promotional method in which two or more market entities achieve mutual benefit through joint promotion. In other words, a promotion jointly organized by two or more companies for mutual benefit is a "win-win SP".

The foundation for the success of "win-win SP" is complementarity, mutual benefit and unity.

For example, MCI Telephone Company of the United States cooperates with Northwest Airlines in the "Win-Win SP". Customers who make long-distance calls to MCI will be awarded 5 miles of flight points for every US$1 of the phone bill. If you reach 20,000 mile points, Northwest Airlines will give you a round-trip ticket for any domestic flight. Of course, MCI will have to give Northwest Airlines some additional compensation.

The joint objects of "Win-win SP" can implement horizontal union or vertical union. But it is generally a free combination between the three major business formats. The three major business formats have formed an interactive promotion array.

③Direct-effect SP

"Direct-effect SP" refers to promotional methods that have a certain direct effect. The characteristics of "direct SP" are on-site and personal presence. Through these two characteristics, a strong sales atmosphere can be created. Point-of-sale advertising, or POP, involves posting and hanging posters, hanging flags, logos, billboards, etc. at the sales site. Through these on-site communication methods, the product atmosphere is enhanced to achieve the purpose of promoting sales. Direct mail shopping guides, or DMs, guide customers to purchase a certain product through direct mail. However, direct mail shopping guides require detailed customer information, or the postal department needs to provide relevant services, otherwise it cannot be implemented. Product demonstration, that is, on-site demonstration of the features and advantages of the product, to encourage consumers to buy by seeing it as believing. Product demonstrations are an immediate form of promotion. Through demonstrations, customers' senses of sight, hearing, smell, taste, and touch can be satisfied, thereby satisfying their psychology and enabling immediate purchase. Product display, that is, through the display of products at the sales site, attracts consumers with an eye-catching and heart-catching attitude. Product display must comply with three major elements, namely display position, display quantity and display area. Promotional newspapers, that is, newspapers or leaflets that print product content and service content, are distributed to guide shopping and promotion. In promotional newspapers, not only are there detailed introductions to products or services, but discount coupons are often printed to stimulate people's consumption. Sales commission refers to the sales commission, commission or prize given to business units and sales personnel in order to mobilize the enthusiasm of sales personnel to sell the company's products. This type of promotion is often offered as an extra.

Its purpose is to encourage sales staff to work hard to recommend the company's products to customers in order to achieve the purpose of promoting sales. Licensed use means that the product is used first and the customer can pay the fee after being satisfied within a specified period of time. This promotion method is similar to deferred payment, but the difference is that the franchise is a "use it first and pay later" and is based on customer satisfaction. If the customer is not satisfied during the license period, the product can be returned unconditionally. Licensing promotions can fully embody the spirit of CS. Celebrity sales assistance is to achieve the purpose of promotion by inviting well-known people to the site to assist sales. Celebrity sales assistance has the effect of celebrity advertising. However, celebrities generally only help sell products related to themselves and will not visit the sales site for no reason. For example, book signings, video product signings, celebrity opening ribbon cuttings, etc.

④Service SP

"Service SP" refers to the promotion method that is used to safeguard the interests of customers, provide customers with certain preferential services, and facilitate customer purchase and consumption. It can be said that "service SP" can best express the concept of customer satisfaction, and it is the concrete embodiment of CS doctrine. Sales service, that is, pre-sales consultation and post-sales service. Both pre-sales consultation and after-sales service can achieve promotional purposes. Open-shelf sales, that is, using open shelves, allow customers to freely select products. Open-shelf sales can inspire customers to make impulse purchases and buy enough at once. Commitment to sell means giving a promise to customers to increase their trust, so that customers can buy with confidence. If you promise to refund if it is invalid and promise to sell three guarantees, you can reduce customers' risk awareness and achieve the purpose of promotion. Ordering and customizing means ordering products or custom-made products exclusively for customers. This kind of special service can give customers a sense of God and superiority, and can also reflect the purpose of serving SP. Door-to-door delivery means delivering the products purchased by customers to a designated location free of charge, or handling consignment on behalf of the customer. Door-to-door delivery is one of the basic service forms of SP. Free training is to provide customers with free education on product knowledge and usage. Free training is generally a service item that comes with the product when it is sold. Maintenance and installation means providing customers with product installation and commissioning services as well as maintenance and repair. Maintenance and installation is a key activity of SP and also a concern of customers. Establishing fixed-point maintenance outlets is a better way to perform maintenance and installation services. Installment payment means that customers can pay for the purchased products in installments according to a specified time. The use of installment payment promotions is generally only used when selling high-priced products. This method can ease the customer's financial situation and maintain the customer's long-term ability to pay. For example, bank mortgages have a great promotional effect in building sales. Deferred payment means that customers can pay for the purchased products within a certain period of time. The difference from installment payment is that deferred payment is generally a one-time payment and is paid in full within a specified period of time. Deferred payment can temporarily relieve the customer's financial situation and allow the customer sufficient time to raise funds. Deferred payment promotions can attract customers who are looking forward to the product but temporarily lack the ability to pay. Membership-based management means that product operators adopt a promotional method in which consumers can enjoy internal preferential treatment by joining the membership. Membership systems generally include detailed membership terms, benefit terms, and a certain membership fee. Members enjoy shopping rights, consumption rights, protection rights, service rights, discount rights and other rights. The membership system can retain your basic customers and keep your business in a stable state.

⑤Combined SP

"Combined SP" refers to the combination of two or more promotional methods in order to achieve a more efficient promotional method. We know that there are eight previous promotion methods, each of which can be combined with seven other promotion methods, so that the combined SP can reach forty-nine forms.

However, we also found that some SPs are not easy to combine organically, such as free SP and discounted SP. There is a certain contradiction between the two and they cannot be forced together during promotions. Therefore, when we use combined SP, we should choose different methods for reasonable configuration. Or, use SP separately in different stages to make the promotion more continuous and progressive.

For example, the US General Milling Company (General MillS) has recently launched a crispy oatmeal and raisin food. In order to open up sales, it uses an effective SP combination. First, they used "free samples" to send them to consumers through direct mail, and included a 7-cent discount coupon in the 1.5-ounce package of the sample. In this way, when consumers are satisfied with the sample, they can immediately go to a nearby store to purchase with the coupon. Facts have proved that this set of promotional "combination punches" is very successful in the market.

To sum up, the promotional methods of Market Frontier each have their own strengths and are eclectic. As competition in the market intensifies, technology is increasingly updated, and creativity is flexibly displayed, more promotion methods will continue to emerge. What we want to emphasize again here is that the strategy of market invasion will sooner or later be reflected on the front line of the market. Therefore, the competition among market entities on the front line is related to the life and death of enterprises.