As the No. 1 pick in this season’s NBA draft, Zion Williamson is regarded as the most physically fit rookie player in the league after LeBron James. When Zion Williamson was still in college, he He often performs all kinds of incredible dunks and is regarded as the number one college student in the United States. In this summer's draft, the New Orleans Pelicans, who had the No. 1 pick, took Zion Williamson and signed a four-year, 44 million contract with him. ’s rookie contract, becoming the highest-paid rookie player in history. You must know that last season’s No. 1 pick Ayton’s annual salary was US$4 million lower than Zion. The gap is still very huge.
In addition to his super high annual salary, Zion Williamson is currently being pursued by many sporting goods companies, including Nike, Adidas, Under Armor and many other well-known sports manufacturers who hope to cooperate with Zion Williamson. Chinese companies Li Ning and Anta are also competing to sign sneaker contracts. Among them, Anta proposed a sneaker contract of more than 100 million U.S. dollars to Zion, which discouraged Nike and Adidas. You know, even with NBA superstar Wade, Li Ning only signed a 10-year contract of 100 million U.S. dollars plus When LeBron James first entered the league, he only received a seven-year, $90 million contract from Nike, which has become the largest sneaker contract received by a rookie in NBA history. Durant signed with Nike in 2007 At that time, he only received a 7-year, 60 million contract, which was obviously far behind the current popularity of Zion Williamson.
In recent years, domestic sports brands have successively signed contracts with NBA playing stars. Anta has even reached a cooperation with the popular star Klay Thompson, and has also promoted domestic sports brands to the world. This time for Zion· Williamson's pursuit is an important move for domestic manufacturers to enter the world market. Just imagine if Anta could seize Zion Williamson's sneaker contract rights from Nike, Adidas, Under Armor and other world-famous sports brands. , then the influence of the Anta brand will be infinitely magnified. It can even be said that Zion Williamson's future achievements will directly determine whether Anta can overtake in corners and compete with international first-tier sports brands! Photos of Zion Williamson trying on Anta KT4 sneakers and Anta clothing have been leaked.
In addition, the reason why Anta is willing to invest more than 100 million US dollars in Zion Williamson is also because of its huge commercial potential. When it first entered the league, Zion Williamson He has received widespread attention from around the world and is regarded as the next LeBron James. He is very likely to grow into the most influential star in the league in the next few years. Just imagine, if the time goes back to 2003, when all When everyone knows what James can achieve in the future, will his endorsement fee be only 90 million? In addition, Curry won the NBA championship when he endorsed Under Armour, and grew into the league's top star, which also allowed Under Armour to achieve overtaking in a corner and become the third largest sports brand in the world. These are all stars. The brand effect it brings.
American sports media broke the news that famous Chinese sports brands Li Ning and Anta have joined the lineup to compete for Zion Williamson, competing with world-class sports brands such as Nike and Adidas.
Zion is known as the most talented rookie in NBA history, even surpassing James at the same time. Therefore, Zion is also considered to have the opportunity to become a superstar like Kobe and James, influencing or even changing the history of the NBA. If any sneaker manufacturer can acquire Zion, it will be equivalent to becoming one of the most influential brands in the world.
As we all know, Anta made a lot of money after signing Thompson, so Anta wants to continue its efforts and win a more influential superstar. US media broke the news that Anta had spent a lot of money this time, offering a total endorsement fee of US$100 million for Zion. The unit price was even higher than that of the nine competing sneaker manufacturers. Not to be outdone, Li Ning offered Zion a 10-year endorsement contract of US$250 million. The famous German sports brand Adidas' price is "only" US$200 million in 2013.