Y-3 was established in 2002, and its brands include men's wear and women's wear. The overall style is avant-garde and fashionable.
In the brand name, Y stands for yohji yamamoto, while 3 stands for the brand logos of three series of Adidas.
Y-3 is an internationally famous sports and leisure fashion. Its pioneering, fashionable, comfortable and personalized design has become the favorite brand of international superstars such as kanye west, estelle and Jeremy Coase.
The "Y" of Y-3 stands for the initials of Japanese designer yohji yamamoto, yohji yamamoto is the creative director of Y-3, and the number "3" stands for three famous lines of Adidas Logo.
Yohji yamamoto incorporated its eponymous brand yohji yamamoto's strong personalized style, such as simplicity, new materials and multiple pockets, into Y-3, perfectly presenting the pioneer brand image of high-end fashion movement.
The first series of Y-3 brand was the spring and summer series in 2003, and Y-3 officially entered China in the spring and summer of 2006. On March 20 1 1, the official online flagship store of Y-3 was officially launched in China, and the delivery service can reach more than 0/00 cities nationwide.
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Fashion concept
In 2008, yohji yamamoto established the yohji yamamoto Peace Fund to finance the development of Japanese fashion industry and ease the long-term tension between China and Japan. Every year, a new designer from China receives a two-year scholarship to study in a Japanese or European fashion institute.
Yohji yamamoto said: "They (China) must have a lot of angry young people. As a fashion designer or artist, you must feel angry. " When he took the stage in Beijing in the spring of 2008, he said, "This has nothing to do with politics. I intend to open a shop here. People from China will come here to shop, and then they will be happy. The real art is to make people happy and question the society at the same time. "
References:
Baidu encyclopedia -Y-3