Recently, Tianyanmei also found a "strange" phenomenon, and many stars began to open stores in Chengdu.

165438+1On October 24th, Huang Xiaoming appeared in Chengdu, bringing his own barbecue shop brand-Baked Jiangnan. The scene is very lively.

So, a few days later, Guan Xiaotong, known as the "national daughter", also appeared in Chengdu, and announced that she would open her own tea shop, so naturally she would stay.

Sister Tian Yan remembers that Xianhezhuang, a hot pot restaurant in Michael Chen, also chose to open a branch in Chengdu.

And interestingly, Tianyanmei found that Chengdu Shaojiangnan Restaurant Management Co., Ltd., which belongs to Shaojiangnan Barbecue Store in Huang Xiaoming, is the major shareholder of Sichuan Shan Zhi Brand Management Co., Ltd.

Natural milk tea and Xianhezhuang hot pot belong to Sichuan Shan Zhi Group.

As for why in Chengdu, Tianyanmei learned a policy. In order to resume production, Sichuan Province introduced a new policy this year: "For taxpayers specializing in catering, the income in 2020 will be exempted from value-added tax, and for taxpayers engaged in catering services and other businesses, the income from catering services will be exempted from value-added tax". At the same time, it also launched an exclusive online credit product-"Fireworks Loan" to support catering enterprises to return to work.

In fact, it is not difficult for stars to engage in sideline business. Although stars have a strong ability to absorb gold, there are very few stars who can really be popular for a lifetime. Therefore, many stars try their best to build their own brands and achieve popularity when the star effect is still there. They can not only get additional sources of income, but also use these objects to continue to drive their popularity, killing two birds with one stone.

Among many industries, the catering industry is widely loved by stars because of its low threshold and no technical requirements.

According to the data of RET Ruiyide China Commercial Real Estate Research Center, as of 20 19, 6 1.7% of the star stores are catering industry.

Some people even say that catering is the "second industry" of stars. They have their own brand effect, they speak for themselves, have huge fans, and lay the foundation for their career. Some star shops have also become online celebrity shops that punch in travel cards.

But after all, interlacing is like a mountain. Will a star definitely make money by opening a shop?

It is nothing new for stars to invest in opening stores, but Tianyanmei found that not all the stores opened by stars are so popular.

Some business-minded stars can earn a lot of money, but most of the shops they open are tepid, and some even close after a while.

According to Blue Whale Finance, as early as 10 years ago, it was a trend for stars to open stores, but most of them closed after only three or five years of operation.

It can be seen that it is not so easy for stars to open stores across borders. After all, it is necessary to open a shop, but in fact, many stars have no time to take care of it even if they open their own shops. Tianyanmei doesn't know how many star stores have been exposed in the past two years. Negative news.

In July this year, the famous actor Ryan boarded a hot search in Weibo, because the decoration style of the newly opened Huofengxiang Fresh Food Hotpot Restaurant was suspected of copying another old hot pot restaurant in Chengdu, Sichuan.

When it was first opened, it was really embarrassing to be noticed by netizens because of suspected plagiarism.

After communication between the two sides, Zheng also admitted some infringement facts and issued a statement saying that some infringing furnishings would be removed at the first time.

At the same time, the statement also mentioned that Ryan is not the actual decision-maker of Huo Fengxiang, but the brand shopkeeper of Huo Fengxiang's fresh hot pot restaurant.

According to Tianyancha information, Huofengxiang (Ningbo) Brand Management Co., Ltd., which belongs to Huofengxiang Fresh Hot Pot Restaurant, was established in March 2020 with a registered capital of 5 million yuan. Among them, Shanghai Huanshuo Company, with Ryan as the major shareholder, contributed 500,000 yuan, accounting for 65,438+00% of the shares.

In fact, stars should be more cautious in investing in opening stores. Popularity is like a double-edged sword. The shops they participated in were exposed to plagiarism, and even if they were not decision makers, their image would be greatly affected.

What's more, the stars are still using their popularity to promote their stores.

Singer Joker Xue went to a chain hotpot restaurant to apologize. Many friends have gone to Wan Li to punch in. As a result, food safety problems have been exposed this year.

In addition, it is reported that this is not the first time that Joker Xue Hotpot Restaurant has health problems. In June this year, another hot pot restaurant in Joker Xue also detected coliforms on chopsticks and was ordered to correct them. Unexpectedly, only in the past three months, another restaurant has health problems.

Coincidentally, the hot pot restaurant opened by Bao Beier, a former runner, was also exposed to food safety problems. On March 20 16, the hot pot restaurant in Bao Beier opened. At that time, many media rushed to report it, and the momentum was huge.

But I didn't expect that two years later, the hot pot in Spicy Village was exposed to duck blood mixed with cow blood. I remember when opening a hot pot restaurant, Bao Beier once said: The first thing to open a hot pot restaurant is to keep the ingredients hygienic, which is a person's morality.

But then the "fake duck blood" incident came out, which really surprised people.

It's easy for a star to open a shop, but how to manage it and make customers willing to provide products and services may be what they really should think about.

After all, even the stars with top traffic can't escape the logic and essence of business. If we only rely on short-term traffic introduction or the stunt of star opening a store to attract customers, I am afraid it will be a matter of time before we close the door.

Huang Lei has always been known as a "good cook" in the entertainment circle, but unexpectedly, the hot pot restaurant he and Morphy jointly opened has not escaped the fate of closing.

According to Blue Whale Finance, although comedian Degang Guo has great influence all over the country, he also opened a restaurant named Guo Jiacai in his early years. Although the interior decoration is gorgeous, but also because of poor management, vegetables are too expensive and other reasons have to choose to close.

Of course, there are also some stars who are more successful in opening stores. For example, famous actors Zhao and Andy opened a grilled fish shop in Hengdian after filming, and the price was close to the people. At the same time, by sending autographed photos for marketing, the business was once very hot. It is said that in addition to fans, some of their friends in the circle often punch in the store.

There is also Ren Quan who "transformed" from the film and television industry into the catering industry. Its restaurant "Legend of Shu Zhong" has been open for more than ten years. Up to now, a plate of shredded potatoes is only 6 yuan, and the price is suitable. Coupled with the star effect, the restaurant business has been very hot and the passenger flow is very large. Chain stores all over the country are also opening one after another.

Although the star shop is not as beautiful as expected, it is not impossible. The key is how to operate. People who can start a shop are more likely to succeed naturally. If it's just a small test and you don't want to focus on your business, I'm afraid it's just a flash in the pan.

What "star shops" have you been to? What's your impression? Leave a message and chat with tianyanmei ~